Brand management doesn't come naturally for most media outlets, which tend to focus on the world around them. Examine the advantages you have over your competitors and sell your core strengths to grow your audience.
If you're willing to spend money on paid advertising, know the most effective ways to sell your brand management message. Cross over into different forms of media to find a new audience. Newspapers can advertise on television, radio stations can put their announcers' faces in local magazines and all media can benefit from the Internet. Just make sure you choose the right form of advertising to get the most results.
Building your media brand can be as simple as leaving your building to perform community outreach. Whether your team volunteers to help a charity, sponsors a half-marathon or just shows up for a reception for sales clients, this face-to-face contact can make much more impact than simply handing out bumper stickers featuring your logo. Know the best ways to devote your time so that it pays off for your brand.
Successful brand management includes using social media resources like Facebook. Instead of counting on people to take time to visit your website, you reach out to them where they're already congregating with their friends. Make a personal conneciton that will win the hearts of your audience as well as their minds.