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Brand Management Tips for Media

6 Ways to Build Your Media Brand


Brand management doesn't come naturally for most media outlets, which tend to focus on the world around them. Examine the advantages you have over your competitors and sell your core strengths to grow your audience.

1. 6 Types of Media Advertising

A photo of darts on a dartboard
Photo © Stockbyte / Getty Images
If you're willing to spend money on paid advertising, know the most effective ways to sell your brand management message. Cross over into different forms of media to find a new audience. Newspapers can advertise on television, radio stations can put their announcers' faces in local magazines and all media can benefit from the Internet. Just make sure you choose the right form of advertising to get the most results.

2. Community Outreach Strategies for Media

A photo of volunteers helping to build a house as part of their community outreach
Photo © Ken Chernus / Getty Images
Building your media brand can be as simple as leaving your building to perform community outreach. Whether your team volunteers to help a charity, sponsors a half-marathon or just shows up for a reception for sales clients, this face-to-face contact can make much more impact than simply handing out bumper stickers featuring your logo. Know the best ways to devote your time so that it pays off for your brand.

3. Hold a Media Contest to Build Your Brand

A photo of a car that's being given away in a contest
Photo © Asger Carlsen / Getty Images
Grab attention through a media contest that features a giveaway or competition. While this sounds like an easy brand management strategy, be aware that any contest takes a great deal of planning to be successful. Understand the attention to detail that's needed so your investment pays off.

4. Media Brand Management on the Internet

Media executives using the Internet for brand management
Photo © Pando Hall / Getty Images
No matter which form of media is your primary business, the Internet provides an unlimited resource to boost your brand. Offer something different than your competitors, but make sure you monitor the latest technology so that you're not left behind when new tools become available.

5. Use Facebook to Boost Your Media Brand

A photo of the Facebook website on a computer screen
Photo © Getty Images
Successful brand management includes using social media resources like Facebook. Instead of counting on people to take time to visit your website, you reach out to them where they're already congregating with their friends. Make a personal conneciton that will win the hearts of your audience as well as their minds.

6. Use Twitter to Build Your Media Brand

A photo of the Twitter website on a computer screen
Photo © Getty Images
Twitter's 140-character limit shouldn't be an obstacle in selling your media brand. Short bursts of information are a powerful way to spread your targeted, concise brand message to this key audience. Turn Twitter followers into loyal customers by knowing the most effective ways to tweet.

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