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Glenn Halbrooks

What's New on About Media This Month

By November 29, 2012

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This is the time that many people working in media examine their career goals. The presidential election is over, while the frenzy of the holiday season is just beginning.

A photo of a man standing in front of TV monitors
This is the right time to assess your media career and where you want to take it next year.
Photo © Colin Anderson / Getty Images
If you're looking to advance your career in 2013, check out some new resources that will get you going. First, take a fresh look at careers in media to decide what it is about this competitive industry that excites you. Focus on fulfilling that basic desire.

If you're ready to make a big career leap, weigh the pros and cons of a talent agent. That person can open doors, but you'll have to figure out whether the costs are worth it. If you choose that route, learn how to find a talent agent who will best help you reach your goals.

With all of the cutbacks we've witnessed in media this year, it's also good to consider what will happen if you lose your job. Prepare yourself by examining the severance package you would likely get if you were laid off or fired. This is the time to negotiate for more, because you'll have zero leverage if you're ever pushed toward the exit door.

All forms of media remain in transition -- especially those involving print. There are five essential ways to keep the magazine industry alive, as well as five strategies to save newspapers. Make sure your print publication meets these requirements for survival.

Many people outside media want to point the finger at our industry for all sorts of problems in society. When it comes to blaming TV for childhood obesity, you might be surprised at how TV viewing and advertising to children has changed from 1977 to today.

Finally, as the winter months turn cold and you spend more free time indoors, check out the 10 books about media you must read. They each give eye-opening looks at media with personal stories of struggle, survival and triumph.

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