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Glenn Halbrooks

Updated Articles and Resources

By Glenn Halbrooks

    Updated Articles and Resources
    • How to Write a Media Cover Letter Created: Tuesday, October 05, 2010 Updated: Wednesday, April 16, 2014
      Go from potential to paid employee. Write a media cover letter that separates you from the cluster of job candidates applying for the same position.
    • Omniture SiteCatalyst Review Created: Thursday, September 02, 2010 Updated: Wednesday, April 16, 2014
      Omniture SiteCatalyst is a very comprehensive and visually appealing web analytics tool for site visitors' activity tracking, but it's not without faults.
    • How to Sell Newspaper Advertisements Created: Monday, March 12, 2012 Updated: Wednesday, April 16, 2014
      Newspaper advertisements are the most effective way to boost its sales. Know how to sell its strengths to clients who are considering other media formats." itemprop="descriP='t3'" --> itemprop="des...
    • How to Sell Online Advertisements Created: Monday, March 12, 2012 Updated: Wednesday, April 16, 2014
      Online advertisements are flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal." itemprop="descriptio3'" --> itemprop="descrip...
    • The Ethics of Magazine Photo Manipulation Created: Tuesday, October 11, 2011 Updated: Wednesday, April 16, 2014
      Photo manipulation is as old as photography itself. Know how to set standards so that you make photos that don't distort reality or destroy your reputation." itemprop="desczTP='t3'" --> itemprop="d...
    • Asking Tough Reporter Questions Created: Wednesday, September 05, 2012 Updated: Tuesday, April 15, 2014
      Reporter questions sometimes lead to confrontation. Here are five tips on asking tough questions in ways that get answers instead of anger." itemprop="description" Friday, May 11, 2012 Updated: Tuesday, April 15, 2014
      TV news directors control the news department and staff and develop a news brand. Know the skills needed to become a successful TV news director.
    • The Basics of a TV Contract Created: Monday, March 28, 2011 Updated: Tuesday, April 15, 2014
      TV contracts can be simple or complicated agreements. Here are 7 basic parts of typical TV contracts that connect television personnel to stations.
    • How to Sell TV Advertisements Created: Friday, March 09, 2012 Updated: Tuesday, April 15, 2014
      TV advertisements offer the best way to spread a client's sales message. If you work in television, Learn how to get a deal signed and a client on the air." itemprop="descrTP='t3'" --> itemprop="de...
    • Broadcasting Network Created: Saturday, April 09, 2011 Updated: Tuesday, April 15, 2014
      A definition of the term broadcasting network and how it is used in media. Includes information on broadcast and cable networks.
    • Making Money with a Media Website Created: Monday, December 13, 2010 Updated: Wednesday, April 09, 2014
      Most people don't think you can make money with a media website, but if you make the right choices, you can watch the dollars roll in." itemprop="description"="description" Tuesday, March 25, 2014 Updated: Tuesday, March 25, 2014
      The Edward R. Murrow Awards are presented for outstanding work in electronic journalism. Learn about the Edward R. Murrow Awards and what it takes to win one for your network, station, programming company or website.
    • 10 Media People to Watch in 2014 Created: Tuesday, January 14, 2014 Updated: Monday, March 24, 2014
      The top 10 media people to watch in 2014 will change the way we get news and entertainment. Learn more about how they'll reshape the media industry.
    • How to Ask for a Pay Raise Created: Monday, March 24, 2014 Updated: Monday, March 24, 2014
      Everyone wants more money for the work they do. If you work in media, know the steps you should take if you're ready to ask your boss for a pay raise.
    • How to Keep Your Job When Your Boss Gets Fired Created: Friday, March 21, 2014 Updated: Friday, March 21, 2014
      When your boss gets fired, your behavior will likely determine whether you'll follow her out the door. Know how to keep your job even when others are losing theirs.
    • Advertise Your Media Brand Created: Thursday, March 20, 2014 Updated: Thursday, March 20, 2014
      Newspapers, TV and radio stations need to advertise their media brand, just like any other company. Know the do's and don'ts of media advertising so that your ads bring results without becoming a w...
    • Why Media Pros Are Terrible at Advertising Their Brand Created: Tuesday, March 18, 2014 Updated: Tuesday, March 18, 2014
      Media pros are experts at running newspapers, TV or radio stations. But find out why many lack the critical skills of advertising their brand effectively.
    • Advertising Your Media Brand in Creative Ways Created: Sunday, March 16, 2014 Updated: Sunday, March 16, 2014
      Advertising your media brand can extend beyond billboards and bumper stickers. There are creative ways you can advertise your media brand and your logo that are memorable and will get results.
    • Nielsen Ratings Fixes for Stations in Trouble Created: Friday, March 14, 2014 Updated: Friday, March 14, 2014
      Nielsen ratings deliver bad news for some TV and radio stations. Seven quick fixes can help your station turn around the numbers and find a bigger audience.
    • Media Competition and Surviving a Rival's Attacks Created: Thursday, March 13, 2014 Updated: Thursday, March 13, 2014
      Media competition often leads to bitter battles between newspapers, radio or TV stations. Know how to protect your brand when media competition leads a rival to attack your company.
    • Why Your Target Audience Is Critical to Your Media Brand's Success Created: Thursday, February 27, 2014 Updated: Thursday, February 27, 2014
      A target audience would appear to include everyone if you work in mass media. But defining your target audience to include a smaller group of people is critically important to your media brand.
    • Piers Morgan Bio Created: Thursday, September 20, 2012 Updated: Tuesday, February 25, 2014
      Piers Morgan has survived controversy to become a media star in both his native Great Britain and in the U.S. Find out how he blurs the line between being a celebrity interviewer and a celebrity himself, including as host of CNN's Piers Morgan Tonight.
    • Use Direct Mail to Advertise Your Media Brand Created: Tuesday, February 25, 2014 Updated: Tuesday, February 25, 2014
      Direct mail may be seen as just a fancy term for "junk mail", but it can work for your media company. Know how to use direct mail to grow the audience for your media brand.
    • Billboard Advertising for Your Media Company Created: Thursday, February 20, 2014 Updated: Thursday, February 20, 2014
      Billboards can be a powerful way to advertise your print, broadcast or online media company. Know the pros and cons of billboard advertising so you'll get results.
    • Tips on Avoiding Twitter Trouble at Your Media Company Created: Tuesday, February 18, 2014 Updated: Tuesday, February 18, 2014
      While Twitter is a valuable social media tool, it can be dangerous when its power gets into the wrong hands. Know how to avoid Twitter trouble so that your company doesn't get burned.
    • 3 Steps to Boost Your Media Brand Created: Monday, February 17, 2014 Updated: Monday, February 17, 2014
      Grow your media brand through 3 steps which will change your image, audience attitudes and ultimately their behavior. Your media brand can turn people into customers if you follow this plan.
    • Changing the Media Behavior of Your Audience Created: Monday, February 17, 2014 Updated: Monday, February 17, 2014
      Your media audience has behavior patterns that affect the success of your media brand. By knowing how to alter behavior, you can boost your audience and your revenue.
    • Improving Media Attitudes Toward Your Brand Created: Monday, February 17, 2014 Updated: Monday, February 17, 2014
      Your audience has certain attitudes toward your media brand. Know how to improve these media attitudes so you can change behavior and lead potential customers to choose your company above all others.
    • Change the Image of Your Media Brand Created: Tuesday, February 11, 2014 Updated: Tuesday, February 11, 2014
      The image your media brand presents is critically important in attracting the audience you want. Learn how to build or change your media image to build your customer base and boost revenue.
    • Katie Couric Bio Created: Friday, January 13, 2012 Updated: Friday, January 31, 2014
      Katie Couric has versitility beyond most television personalities. She has worked for three TV network news divisions and found success in widely different on-air roles.
    • Warren Buffett Bio Created: Monday, January 27, 2014 Updated: Monday, January 27, 2014
      Warren Buffett is one of the world's richest men and one of the top financial investors of the 20th Century. Learn more about Warren Buffett's new interest in newspaper purchases.
    • Marissa Mayer Bio Created: Sunday, January 26, 2014 Updated: Sunday, January 26, 2014
      Marissa Mayer is the CEO of Yahoo, which makes her one of the most powerful people in online media. Learn more about Marissa Mayer and her career, which included 13 years at Google.

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