Updated Articles and Resources

By Glenn Halbrooks, About.com Guide

No Compete Clauses Created: Sunday, March 06, 2011 Updated: Sunday, May 13, 2012
Key elements of any media contract are the no compete clauses. It is critically important that you understand this language before you sign any deal.
Radio Formats - What are Radio Formats Created: Sunday, March 06, 2011 Updated: Sunday, May 13, 2012
You've heard the names of radio formats -- Top 40, adult contemporary, album rock -- but what are the differences between the radio formats and which audiences do they target?
How to Get a Job in News Created: Monday, April 30, 2012 Updated: Sunday, May 13, 2012
Getting a job in the news business isn't as simple as mass mailing your resume and cover letter to every media outlet out there. Know the ins and outs of what an employer wants to get a job in news.
How to Build a Career in Media Sales Created: Friday, April 06, 2012 Updated: Sunday, May 13, 2012
Media sales can be the fastest way to cash in on your media career dreams. Know how to convince potential clients to sign media sales contracts so they can boost their business.
10 Steps to a Successful Website Created: Friday, March 30, 2012 Updated: Sunday, May 13, 2012
Build a successful website that keeps visitors coming back and clicking, clicking, clicking. Follow these 10 steps to success.
News on Politics Created: Monday, March 05, 2012 Updated: Sunday, May 13, 2012
Covering news on politics requires knowledge of the political process, street smarts to avoid being used by a candidate, a commitment to journalism ethics and the ability to report news quickly wit...
10 Ways to Build Successful TV News Careers Created: Thursday, January 26, 2012 Updated: Sunday, May 13, 2012
Successful TV news careers require you to constantly build your skills. Develop your confidence and credibility in 10 ways to boost your value as the media landscape changes.
10 Media People to Watch in 2012 Created: Thursday, December 22, 2011 Updated: Sunday, May 13, 2012
10 media people are poised to further reshape the industry in 2012. While some face difficult challenges, other well-known media personalities are likely to take their stardom to new heights during...
Media Industry Awards Can Boost Your Career Created: Saturday, December 10, 2011 Updated: Sunday, May 13, 2012
Media industry awards are within your reach if you know how to enter to win. Whether you work in print, broadcast or online media, get the recognition you deserve for your hard work.
Top 10 Media Errors of 2011 Created: Saturday, December 10, 2011 Updated: Sunday, May 13, 2012
The top 10 media errors of 2011 can be blamed on human error, technology glitches or poor judgment. Some of the year's biggest media blunders are self-inflicted mistakes, while the rest turned comp...
Brand Management Created: Saturday, November 19, 2011 Updated: Sunday, May 13, 2012
Brand management is critical for any media outlet. Use six tips to get people talking and expand your audience.
Top Media Stories of 2011 Created: Wednesday, September 14, 2011 Updated: Sunday, May 13, 2012
Media deals, breakthroughs, struggles and controversies mark the top media stories of 2011. Get the latest on the biggest media stories making headlines.
12 Events That Changed How Media Outlets Cover News Created: Saturday, September 03, 2011 Updated: Sunday, May 13, 2012
Some news events have the power not just to change lives, but to transform how news media outlets cover stories. New techology is often used for the first time to cover breaking news. Other times, ...
Build Your Radio Brand Created: Sunday, June 26, 2011 Updated: Sunday, May 13, 2012
Build your radio brand by doing more than playing music and selling advertising. Get the results you want by reaching listeners through your airwaves and beyond.
Build a Winning Radio Website Created: Saturday, June 18, 2011 Updated: Sunday, May 13, 2012
A radio station has always tried to attract the ears of listeners. Know how to build a radio website to target your audience's eyes to boost your ratings and revenue.
Radio Remote - Host a Successful Radio Remote Broadcast Created: Sunday, April 17, 2011 Updated: Sunday, May 13, 2012
Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interactin...
TV Contracts - The Basics of a TV Contract Created: Monday, March 28, 2011 Updated: Sunday, May 13, 2012
TV contracts can be a simple, one-page agreement or much more complicated. Despite the variables, there are 7 basic parts of a typical TV contract that binds television personnel to their stations....
News Management - Working with a Sales Department Created: Tuesday, March 01, 2011 Updated: Sunday, May 13, 2012
Your performance as a news manager may be judged on factors beyond journalism. Learn how to work effectively with your sales department to meet revenue goals without giving up your journalism ethic...
11 Media Faces to Watch in 2011 Created: Monday, December 27, 2010 Updated: Sunday, May 13, 2012
These are the faces who will change media in 2011. From media moguls to familiar TV personalities, all have the power to reshape the industry.
Content Writer - How to Hire a Content Writer Created: Tuesday, December 21, 2010 Updated: Sunday, May 13, 2012
Hire a web content writer who will give you the results you want. Make sure your content writer understands the demands of the Internet and produces articles that will boost your traffic.
Media Stories - Best Media Stories of 2010 Created: Tuesday, November 16, 2010 Updated: Sunday, May 13, 2012
The media are not not immune to being the top story. But 10 stories were the biggest headline makers of 2010.
Broadcast News - Broadcast News Resume Created: Monday, October 04, 2010 Updated: Sunday, May 13, 2012
You're ready to take your broadcast career to the next level. Instead of mass mailing every potential employer your cover letter, resume and clips, build a broadcast news resume that promotes your ...
Web Analytics - Web Analytics Tools Created: Sunday, September 05, 2010 Updated: Sunday, May 13, 2012
Features of web analytics tools vary greatly from service to service. Look beyond the sales pitch to find 10 of the best paid and free web analytics solutions to measure and improve your site.
Google Analytics Tracking - Google Analytics Tracking Review Created: Wednesday, September 08, 2010 Updated: Sunday, May 13, 2012
Just because a web analytics tool is free doesn't mean it's not beneficial to media sites. With Google Analytics tracking your site, you get many of the same features and reports you would from cos...
Unica NetInsight - Unica NetInsight Review Created: Sunday, September 05, 2010 Updated: Sunday, May 13, 2012
Not everyone needs tables and tables of data to analyze a site's performance. Unica NetInsight presents key data in a simplified format so you can change your website quickly to stay on top of what...
Coremetrics - Coremetrics Review Created: Saturday, September 04, 2010 Updated: Sunday, May 13, 2012
With many groundbreaking features, Coremetrics offers an all-in-one tracking solution for media sites. However, it's not the perfect choice for companies with limited money to spend on web analytic...
Webtrends - Webtrends Analytics Review Created: Friday, September 03, 2010 Updated: Sunday, May 13, 2012
Webtrends was the first web analytics tool on the scene. Over the years, the company's evolved its tracking tools to keep up with the competition.
HitsLink - HitsLink Review Created: Thursday, September 02, 2010 Updated: Sunday, May 13, 2012
HitsLink is a web analytics tool that's affordable and provides a range of tracking reports. There are some key reports you may need that HitsLink doesn't offer, though.
Deep Log Analyzer - Deep Log Analyzer Review Created: Thursday, September 23, 2010 Updated: Sunday, May 13, 2012
If you want fast answers on which content on your site is getting read, Deep Log Analyzer's software tracks your log files in real time. Both free and paid versions are available.
Omniture SiteCatalyst - Omniture SiteCatalyst Review Created: Thursday, September 02, 2010 Updated: Sunday, May 13, 2012
Omniture SiteCatalyst is one of the most comprehensive and visually appealing web analytics tools to track your site visitors' activity. But using the service does have its disadvantages.
Reduce Operating Expenses at Your Print Publication Created: Sunday, May 13, 2012 Updated: Sunday, May 13, 2012
Run your publication on a shoestring budget and still be successful. Implement a strategy that saves you money but still allows you to publish a high-quality product.
Top Reasons for Getting Fired in the Media Industry Created: Sunday, May 06, 2012 Updated: Sunday, May 13, 2012
Getting fired in the media industry is commonplace. Know the top reasons for getting fired in media so that you can avoid getting a pink slip as a media professional.

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