Media: Most Popular Articles
Mastering a live shot is a critical skill for anyone who works in TV news. Learn how to stay calm, talk in outline form and think on your feet as you report live from the scene.
Media advertising involves more than just making a 30-second commercial or placing a display ad in a print publication. Decide which of six types of ads will reach your audience and deliver the results you want.
Media censorship may bring to mind government-controlled news reports from a Cold War-era communist country. But in America today, the news is censored in your hometown newspaper or on network television in ways you may not realize.
Media and politics usually mix as well as oil and water. Reporters seek the truth, while politicans seek election. See the 8 ways politicians can successfully manipulate media coverage to get votes.
Some news events have the power not just to change lives, but to transform how news media outlets cover stories. New techology is often used for the first time to cover breaking news. Other times, there's a shift in editorial direction to reflect public opinion. These 12 events pushed news media into a new era of communication.
Almost everyone has heard of the Nielsen TV ratings, which are used to measure which programs are blockbuster hits and which ones are underperforming. Even seasoned media pros have a hard time interpreting the numbers. Learn how to use Nielsen data to track the popularity of TV shows.
TV news history is filled with many breakthroughs and changes. Look through the past 50 years at how technology, editorial judgment and show-business techniques have evolved over time.
A TV interview can be a showcase of your talents as you get people to open up about important news and other topics. Preparation and knowledge are key to conducting successful TV interviews that will build your career and not be quickly forgotten moments after they air.
Magazine advertisements give companies a way to reach highly-targeted customers through a glossy presentation. If you sell magazine advertisements, know how to sell clients on the advantages over other forms of media.
If you work at a television station, you've realized the people who make the most money are the ones who carved themselves a niche as a TV personality.
News writing for television combines unique skills -- journalism, English and even some showmanship. Turn wordy, hard-to-understand copy into sizzling scripts with 10 easy tips.
Most people don't think you can make money with a media website, but if you make the right choices, you can watch the dollars roll in.
Broadcast voice training is one of the forgotten lessons of working in TV or radio. Media pros who take time for vocal training will come across as more natural sounding on the air, and can build their media careers faster.
Despite all the changes in media, most of the FCC rules on indecency still apply to broadcast television stations. Learn about the FCC rules and why many broadcasters say they need to better reflect today's media landscape.
A TV news anchor is the highest-profile person working for a local station or national network. Develop your skills so you can take your seat behind the TV news anchor desk.
Radio advertisements can be the most effective tool for a client to boost sales at a low cost. If you work in radio, know how to tout the benefits of radio advertisements while addressing the drawbacks.
A definition of the term demographic information.
A TV news producer has one of the highest-pressure jobs at a television station. But if you master the skills of being a TV news producer, you will be in high demand and be on the fast track toward a job in news management.
A definition of the television term dma and how it is used in media.
TV advertisements offer the best way to spread a client's sales message. If you work in television, Learn how to get a deal signed and a client on the air.
Online advertisements are flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal.
Anyone can grab a video camera and hit the record button. With these 10 video tips, you can jump from amateur to expert by learning the secrets that media videographers use every day.
News ideas are easy to find when you're a reporter looking for a story. These 10 ways to get news ideas will help you when you're stumped.
Write news stories that will grab attention. These 5 ways to write news stories with impact will help you use news writing to build a bigger audience.
These days, virtually all media outlets have websites as well as Facebook pages. Where should you put your focus? Consider the pros and cons of each.
A definition of the television term news package and how it is used in media. Includes description of different lengths of news packages.
Newspaper advertisements are the most effective way to boost its sales. Know how to sell its strengths to clients who are considering other media formats.
Build a successful website that keeps visitors coming back and clicking, clicking, clicking. Follow these 10 steps to success.
Reporter involvement gives a TV news reporter the chance to take part in the story she is covering while on camera. While reporter involvement helps tell a news story, in some cases it presents ethical issues. It's critical to know the difference.
Photo manipulation is as old as photography itself. Know how to set standards so that you make photos that don't distort reality or destroy your reputation.
TV contracts can be simple or complicated agreements. Here are 7 basic parts of typical TV contracts that connect television personnel to stations.
TV news directors control the news department and staff and develop a news brand. Know the skills needed to become a successful TV news director.
A definition of the term tv markets.
Reporter questions sometimes lead to confrontation. Here are five tips on asking tough questions in ways that get answers instead of anger.
Time Warner Company is a global leader in TV network ownership, TV and film production and publishing. Learn about Time Warner Company and its reach across the media spectrum.
A definition of the broadcasting term public service announcement.
Those in the new media were shocked, saddened and outraged watching the 9/11 terrorist attacks, but they went to work on the biggest story of their lives.
A definition of the broadcasting term affiliate and how it is used in media.
Social media consultants find companies the path to great results on all social media accounts. Learn how social media engage audiences for a higher ROI.
A definition of the television term vosot and how it is used in media. Includes the components that make a vosot and related definitions.
Your cover letter and resume have won you a media job interview. Know what key questions you'll likely be asked so that you can make a good first impression and get the job.
Go from potential to paid employee. Write a media cover letter that separates you from the cluster of job candidates applying for the same position.
Build your magazine brand so it stands out on a crowded newsstand. Transform your magazine from its cover through your articles and graphic design so that your publication gets noticed.
A media job interview is designed to allow potential bosses to learn more about you. Find out what and how to ask questions to show them your qualities.
TV market size is sometimes considered a barometer for success in the television industry. But find out how working in a larger TV market comes with pros and cons.
Brian Williams was a volunteer firefighter before deciding to launch his media career, which has made him the most-watch network TV news anchor in the country.
For a free analytics tool, AWStats comes with some powerful features to track your site's strengths and weaknesses. There are drawbacks to consider before adding AWStats to your site, though.
Confused by SEO? Follow 8 SEO tips to increase readership.
Thinking about converting your site to a paid content or freemium business model? Look at the pluses and minuses of offering paid, freemium and free web content.
The Walt Disney Company is the world's largest media company. Find out more about the TV, movie, theme park and entertainment properties the Walt Disney Company owns and how it grew from Mickey Mouse cartoons into the corporate giant it is today.
You've heard the names of radio formats -- Top 40, adult contemporary, album rock -- but what are their differences and which audiences do they target?
CNN problems involve its declining ratings and programming decisions as it falls further behind its cable TV news rivals. Get a timeline of CNN problems, as it tries to rebuild its brand by avoiding either the conservative or liberal political labels of the competition.
A definition of the radio and television term call letters.
Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interacting with clients and listeners on the air.
Whether your media career has you on the air, working in print or online, it's likely you'll be confronted with a media contract. Before you sign it, know how to negotiate the terms to your advantage. Otherwise, you could find yourself stuck with below-average pay and no way out of the deal.
Tripods are useful tools in shooting steady video, but it can become a crutch. Learn about body position and standing for creative steady shots.
A definition of the term syndication and how it is used in media.
Media myths create many misconceptions about how news is covered. Uncover the reality behind six common media myths so that you're a wiser news user.
A definition of the term broadcasting network and how it is used in media. Includes information on broadcast and cable networks.
A talent agent can boost your media career. Weigh the pros and cons before deciding if a talent agent will help meet your goals.
A definition of the term prime time TV. Includes the different time slots for prime time between the major TV networks.
Liberal media bias is a common claim made against all U.S. media. Find out how the accusations are made and if they're true in regards to politics.
Nielsen has just released its 2013-2014 DMA list which ranks US markets. Check out which ones went up and which went down in this analysis.
Thinking of getting into a social media manager career? Find out the salary, job description, a day in the life and more.
Build your radio brand by doing more than playing music and selling advertising. Get the results you want by reaching listeners through your airwaves and beyond.
If Webalizer sounds familiar to you, it's probably because you've seen it in on servers running Cpanel. It can be installed on any server and its ease of use makes it one of the most popular free analytics tool.
An assignment editor is the heartbeat of the television newsroom. Know how to handle time management, intense pressure and logistical challenges.
Successful on-air announcers make their famous radio personalities. Develop your own to attract loyal listeners and become irreplaceable to your station.
TV reporters gets to witness history while on the scene and tell others about important events. Know the skills required to be successful in TV reporting.
You have millions of news sources at your fingertips through social networks. A social media strategy allows you to use those sources to research news stories, find people to interview and promote your content.
Features of web analytics tools vary greatly from service to service. Look beyond the sales pitch to find 10 of the best paid and free web analytics solutions to measure and improve your site.
Scott Pelley rose through the ranks of television news before being named the weeknight anchor at CBS.Learn about his career, highlights, and personal info.
A definition of the broadcasting term o&o and how it is used in media.
"Blame the Media!" is easy to shout when people look at the world and don't like what they see. As media
Building your media brand takes careful planning. In five easy steps, you can start developing a powerful media brand using the Internet.
Focus group research is a common tool used in media. Find out how the opinions of ordinary people can determine what you see in broadcast, print and online media.
The Newsroom is HBO's new show about what it's like to work in the media. But does the fictitious show really reflect the life of a media professional?
A bad job interview can stop career advancement in its tracks. Avoid these 5 mistakes so that you're not the victim of a bad job interview.
Free web analytics tools can be as useful for media sites as a paid one. Google Analytics track sites with the same features and reports as costly tools.
Today's news media professionals are using social networking to find story ideas, connect with their audience and to become a source for breaking news. Use media social networking tips and tricks to take advantage of technology that's changing the way you report the news.
Topical promotion can be a quick way to boost your TV news ratings, if it's done effectively. Learn the secrets of topical promotion so the audience will choose your newscast over all others.
Social media doesn't work. It's the cry of many business owners that don't have a social media specialist spearheading their social media campaigns.
TV networks have long depended on local stations to carry their programming. Find out why that relationship could end, thanks to new delivery methods.
Talent tips for TV news anchors and reporters are often given by TV talent coaches that a station or network hires. Know what kind of talent tips to expect from television talent coaches and how their advice might impact your career.
Your media audience has behavior patterns that affect the success of your media brand. By knowing how to alter behavior, you can boost your audience and your revenue.
Sean Hannity's conservative political views are unmistakeable in everything he says on TV, radio or in his bestselling books. Find out more about how his national media career got its start.
You've found the job you want to land to take you to that next step in your media career. But are you eliminating yourself from the competition before you even send in your resume and clips?
Social TV is a blend of two mediums, social media and television. Find out how to combine the two for explosive growth in your audience numbers.
Media strategy provides the road map for your media company's growth. Set media strategy goals for your broadcast, print or online company to boost your profits and strengthen your brand.
Use Twitter and Facebook for more than just status updates on your personal life. Social media use for journalists is imperative in today's media world. Page 2.
Viacom Company is one of the largest media companies in the world. Learn about Viacom Company, its properties and its long and complicated history.
Anonymous sources must be used with caution when writing news stories. Know when anonymous sources could get you into ethical or legal trouble before releasing a broadcast, print on online news report.
A definition of the television term live shot and how it is used in media.
Finding a talent agent to boost your media career takes patience and a thorough understanding of your personal goals. Know which questions to ask before signing a contract with a talent agent.
You can get jobs with a communications degree that don't involve working in print, broadcast or online media. Get the job you want with a communications degree by knowing where to look.
Rupert Murdoch is one of the most powerful media moguls in the world, with television, print and motion picture properties. Learn how he built News Corp. and why his power also comes with controversy.
Just like Facebook and Twitter, all businesses need to be using Google Plus. Otherwise, you're simply ignoring millions of people who could help you grow your business.
User comments let you hear the voices of your audience. Sometimes those voices turn downright offensive and it's up to you to decide what type of content you'll allow.
Media trends of 2014 will highlight more shifts in the industry. See why you should watch for big media deals, more turmoil among newspapers and a greater emphasis on mobile devices.
Covering news on politics requires knowledge of the political process, street smarts to avoid being used by a candidate, a commitment to journalism ethics and the ability to report news quickly without a script. Get the tips you need to make sure when you cover news on politics, you are the winner on election night no matter how the candidates finish.
Media bias is a common charge that politicians use against news reporters who publish unfavorable stories. Make sure the news you report measures up to standards of accuracy and fairness so you can defend yourself against accusations of media bias.
TV and childhood obesity are being linked by media critics who say kids' waistlines are expanding as their TV time grows. Examine the evidence to decide whether TV should be blamed for this childhood health problem.
Real news helps you live better because you make smart decisions. Many young people say they don't need real news. Find out why that will hurt the media industry and society in the years to come.
Advertising your media brand can extend beyond billboards and bumper stickers. There are creative ways you can advertise your media brand and your logo that are memorable and will get results.
Oprah Winfrey is unmatched in her ability to use television to connect with viewers and to bring positive change to society.
Media careers are exciting, demanding and full of personal sacrifices that have to be made to get to the top. Weigh the pros and cons of this career choice before deciding if working in TV, radio, print or online media is right for you.
There's a strategy to writing headlines for the web that get noticed. Start producing effective headlines for your media site to generate click throughs and earn loyal readers.
Omniture SiteCatalyst is a very comprehensive and visually appealing web analytics tool for site visitors' activity tracking, but it's not without faults.
While Facebook is the dominant form of social media, it can also help you build your traditional media brand. Whether you work in print or broadcasting, use the power of Facebook's millions of users to make a more personal connection with your audience.
A TV photographer has a front seat to history, recording important news events through a camera lens. Discover what it takes to have a successful career as a TV photographer.
Media professionals face many ethical questions on the job and away from work. The decisions that you make now can have an impact on your media career.
A media resume should tell editors or news directors about your work background.Use these tips to sell your media experience and climb the candidate pile.
Sex on TV seems to be everywhere. Find out why critics say sex on TV is harmful to society and what TV producers say.
A definition of the media advertising term proof of performance.
Media outlets are turning to Twitter for free promotion of news stories. But there's an art to writing news tweets that stand out in a crowded timeline.
Webtrends was the first web analytics tool on the scene. Over the years, the company's evolved its tracking tools to keep up with the competition.
TV sweeps provide a great opportunity for you to build your TV audience. By developing content that can easily be promoted and by sharpening your advertising and branding, you will get more viewers during a TV sweeps period and increase your profits.
Covering crime news is a routine assignment for most reporters who often become immune to the tragedies in other people's lives. Make your crime news stories more meaningful by maintaining ethical standards and sensitivity for victims while digging for the truth about what happened.
Can newspapers be saved? Yes. And it only takes 5 key strategies to make sure your favorite newspaper keeps getting printed day after day.
The top 10 media people to watch in 2014 will change the way we get news and entertainment. Learn more about how they'll reshape the media industry.
Comcast Corporation has transformed itself from a cable TV service provider to one of the largest media companies in the world. Learn more about Comcast Corporation and its properties.
Media mistakes are a part of this high-stakes business. Avoid making the 10 media mistakes that will cause long-term damage to your brand.
Media sales can be the fastest way to reach your media career dreams. Know how to sway potential clients to sign contracts so they can boost their business.
Writing shorter news stories takes skill. Get 5 tips on saving space or time while telling a complete story in fewer words.
Are you on Google Plus? Here are the top 3 reasons you can't afford to skip adding Google Plus to your social media networks.
Television news ratings are the lifeblood of the industry. Boost your television news ratings by knowing which types of people to lure into choosing your station over all others.
Shooting live TV video requires different skills than capturing video that can be edited before it goes on the air. Shoot video like a pro by avoiding the common mistakes of live TV video.
SWOT analysis helps you identify ways to build your media company. Using SWOT analysis shows you how to grow your audience, boost your branding and stay ahead of your media competition.
How to write faster is one skill most news reporters constantly seek. Learn how to write faster from the moment you leave the newsroom until you're faced with your daily deadline.
A radio station has always tried to attract the ears of listeners. Know how to build a radio website to target your audience's eyes to boost your ratings and revenue.
If your company isn't using Instagram, you're missing an opportunity to expand your reach and grow your audience. These 5 tips get you started today.
A TV consultant offers a wide variety of research, advice and products to a TV station's staff and management. Find out how a TV consultant can bring better ratings and more revenue to a station.
Successful TV news careers require you to constantly build your skills. Develop your confidence and credibility in 10 ways to boost your value as the media landscape changes.
Breaking news creates an opportunity for a news manager to showcase his leadership and achieve success. Develop a news coverage plan to outline instructions to your staff when a big story breaks to give your audience the coverage it demands.
TV news ratings can make or break careers for station owners, managers and on-air talent. Get the 10 ways to build your TV news ratings while crushing the competition.
Hearst Corporation is one of the world's oldest media companies. Learn more about Hearst Corporation, which was founded in 1887 and today includes more than 200 businesses in print and broadcast media.
Media website design mistakes can ruin your brand image and send your users elsewhere for information, never to return. Learn about the common mistakes in media website design and pinpoint ways to avoid making the same errors on your site.
Creative video isn't just for moviemakers. News crews can also shoot creative video to make their stories more powerful.
Katie Couric has versitility beyond most television personalities. She has worked for three TV network news divisions and found success in widely different on-air roles.
A newspaper company faces unprecedented challenges in trying to survive the changing media industry. Read three dramatically different newspaper company survival strategies as some of the best-known newspaper publishers try to chart a course for the future.
In a political season, writing political polls is easy content. But it requires attention to detail to report the numbers accurately.
Media pros are experts at running newspapers, TV or radio stations. But find out why many lack the critical skills of advertising their brand effectively.
Everyone wants more money for the work they do. If you work in media, know the steps you should take if you're ready to ask your boss for a pay raise.
With many groundbreaking features, Coremetrics offers an all-in-one tracking solution for media sites. However, it's not the perfect choice for companies with limited money to spend on web analytics tools.
Media relations is a strategy companies use to develop a positive brand image through broadcast, print and online media. Discover why media relations pros often have a difficult relationship with those who work in news media.
The political process is hard enough for the candidates to maneuver, much less for reporters who have to report on every twist. Understand the basics of the political process so that your news reporting is clear, concise and accurate.
The Pulitzer Prizes recognize excellence in journalism and several other categories. Learn more about these prestigous awards and how to apply for them, whether your work has appeared in a printed newspaper, newspaper website or online news site.
A definition of the term magazine mastheads.
Lara Logan often puts herself in great physical danger as an award-winning correspondent for the CBS newsmagazine 60 Minutes. Find out why Lara Logan creates buzz for what she says and does off camera at 60 Minutes that raises so many eyebrows.
Big media is defined by 10 companies that are broadcast, print and online leaders. Learn about the top 10 big media companies, what they own and how they influence what we see, hear and read.