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Media: Most Popular Articles

These articles are the most popular over the last month.
The 6 Types of Media Advertising
Media advertising involves more than just making a 30-second commercial or placing a display ad in a print publication. Decide which of six types of ads will reach your audience and deliver the results you want.
How Media Censorship Affects the News
Media censorship may bring to mind government-controlled news reports from a Cold War-era communist country. But in America today, the news is censored in your hometown newspaper or on network television in ways you may not realize.
How Politicians Use the Media to Win Elections
Media and politics usually mix as well as oil and water. Reporters seek the truth, while politicans seek election. See the 8 ways politicians can successfully manipulate media coverage to get votes.
Understand The Nielsen TV Ratings
Almost everyone has heard of the Nielsen TV ratings, which are used to measure which programs are blockbuster hits and which ones are underperforming. Even seasoned media pros have a hard time interpreting the numbers. Learn how to use Nielsen data to track the popularity of TV shows.
12 Events that Triggered Media Coverage Evolution
Some news events have the power not just to change lives, but to transform how news media outlets cover stories. New techology is often used for the first time to cover breaking news. Other times, there's a shift in editorial direction to reflect public opinion. These 12 events pushed news media into a new era of communication.
5 Tips for Conducting a Good TV Interview
A TV interview can be a showcase of your talents as you get people to open up about important news and other topics. Preparation and knowledge are key to conducting successful TV interviews that will build your career and not be quickly forgotten moments after they air.
10 Ways to Improve Your TV News Writing
News writing for television combines several unique skills. Turn wordy, hard-to-understand copy into sizzling scripts with 10 easy tips.
How to Sell Magazine Advertisements
Magazine advertisements give companies a way to reach highly-targeted customers through a glossy presentation. If you sell magazine advertisements, know how to sell clients on the advantages over other forms of media.
TV News History of the Past 50 Years
TV news history is filled with many breakthroughs and changes. Look through the past 50 years at how technology, editorial judgment and show-business techniques have evolved over time.
Time Warner Company Profile
Time Warner Company is a global leader in TV network ownership, TV and film production and publishing. Learn about Time Warner Company and its reach across the media spectrum.
Move from Being On TV to Becoming a TV...
If you work at a television station, you've realized the people who make the most money are the ones who carved themselves a niche as a TV personality.
Demographic Information
A definition of the term demographic information.
News Package
A definition of the television term news package and how it is used in media. Includes description of different lengths of news packages.
TV News Anchor Career Profile
A TV news anchor is the highest-profile person working for a local station or national network. Develop your skills so you can take your seat behind the TV news anchor desk.
5 Live Shot Tips for TV News Reporters
Mastering a live shot is a critical skill for anyone who works in TV news. Learn how to stay calm, talk in outline form and think on your feet as you report live from the scene.
FCC Rules for Television
Despite all the changes in media, most of the FCC rules on indecency still apply to broadcast television stations. Learn about the FCC rules and why many broadcasters say they need to better reflect today's media landscape.
How to Sell Radio Advertisements
Radio advertisements can be the most effective tool for a client to boost sales at a low cost. If you work in radio, know how to tout the benefits of radio advertisements while addressing the drawbacks.
Find Your Broadcast Voice
Broadcast voice training is one of the forgotten lessons of working in TV or radio. Media pros who take time for vocal training will come across as more natural sounding on the air, and can build their media careers faster.
TV News Producer Career Profile
A TV news producer has one of the highest-pressure jobs at a television station. But if you master the skills of being a TV news producer, you will be in high demand and be on the fast track toward a job in news management.
How to Sell TV Advertisements
TV advertisements offer the best way to spread a client's sales message. If you work in television, Learn how to get a deal signed and a client on the air.
4 Ways to Make Money with a Media Website
Most people don't think you can make money with a media website, but if you make the right choices, you can watch the dollars roll in.
How to Sell Online Advertisements
Online advertisements are flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal.
DMA
A definition of the television term dma and how it is used in media.
Stop Shooting Amateur-Looking Video
Anyone can grab a video camera and hit the record button. Jump from amateur to expert by learning the secrets that media videographers use every day.
The 7 Basics of a TV Contract
TV contracts can be simple or complicated agreements. Understand the key elements of typical TV contracts that connect personnel to stations.
Asking Tough Reporter Questions
Reporter questions sometimes lead to confrontation. Here are five tips on asking tough questions in ways that get answers instead of anger.
Webalizer Review
If Webalizer sounds familiar to you, it's probably because you've seen it in on servers running Cpanel. It can be installed on any server and its ease of use makes it one of the most popular free analytics tool.
How to Prepare for a Media Job Interview
Your cover letter and resume have won you a media job interview. Know what key questions you'll likely be asked so that you can make a good first impression and get the job.
TV News Director Career Profile
TV news directors control the news department and staff and develop a news brand. Know the skills needed to become a successful TV news director.
Broadcasting Network
A definition of the term broadcasting network and how it is used in media. Includes information on broadcast and cable networks.
News Ideas and Where to Find Good Stories
News ideas are easy to find when you're a reporter looking for a story. These 10 ways to get news ideas will help you when you're stumped.
How to Sell Newspaper Advertisements
Newspaper advertisements are the most effective way to boost its sales. Know how to sell its strengths to clients who are considering other media formats.
The Pros and Cons of Media Careers
Media careers are exciting, demanding and full of personal sacrifices that have to be made to get to the top. Weigh the pros and cons of this career choice before deciding if working in TV, radio, print or online media is right for you.
Social Media Manager Career Profile
Thinking of getting into a social media manager career? Find out the salary, job description, a day in the life and more.
Media Myths and Misconceptions about News...
Media myths create many misconceptions about how news is covered. Uncover the reality behind six common media myths so that you're a wiser news user.
The Ethics of Magazine Photo Manipulation
Photo manipulation is as old as photography itself. Know how to set standards so that you make photos that don't distort reality or destroy your reputation.
Proof of Performance
A definition of the media advertising term proof of performance.
How News Coverage Has Changed Since the 9/11...
Those in the new media were shocked, saddened and outraged watching the 9/11 terrorist attacks, but they went to work on the biggest story of their lives.
CBS News Anchor Scott Pelley Bio
Scott Pelley rose through the ranks of television news before being named the weeknight anchor at CBS.Learn about his career, highlights, and personal info.
10 Steps to a Successful Website
Build a successful website that keeps visitors coming back and clicking, clicking, clicking. Follow these 10 steps to success.
Talent Agent Pros and Cons
A talent agent can boost your media career. Weigh the pros and cons before deciding if a talent agent will help meet your goals.
How to Dominate Breaking News Coverage
Breaking news creates an opportunity for a news manager to showcase his leadership and achieve success. Develop a news coverage plan to outline instructions to your staff when a big story breaks to give your audience the coverage it demands.
TV Reporter Career Profile
TV reporters gets to witness history while on the scene and tell others about important events. Know the skills required to be successful in TV reporting.
Vosot
A definition of the television term vosot and how it is used in media. Includes the components that make a vosot and related definitions.
What are Radio Formats?
You've heard the names of radio formats -- Top 40, adult contemporary, album rock -- but what are their differences and which audiences do they target?
Public Service Announcement
A definition of the broadcasting term public service announcement.
6 Tips to Produce Steady Video without Using a...
Tripods are useful tools in shooting steady video, but they can become a crutch. Shoot steady video on the go without using a camera stabilizer.
O&O
A definition of the broadcasting term o&o and how it is used in media.
Website vs. Facebook
These days, virtually all media outlets have websites as well as Facebook pages. Where should you put your focus? Consider the pros and cons of each.
Prime Time TV
A definition of the term prime time TV. Includes the different time slots for prime time between the major TV networks.
Host a Successful Radio Remote Broadcast
Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interacting with clients and listeners on the air.
Blame the Media
"Blame the Media!" is easy to shout when people look at the world and don't like what they see. As media
Develop a Social Media Strategy for Researching...
You have millions of news sources at your fingertips through social networks. A social media strategy allows you to use those sources to research news stories, find people to interview and promote your content.
10 Hashtag Rules to Live By
Are your hashtags actually hurting you? See how your social media strategy is being crippled if you’re not using hashtags properly.
How to Write a Media Cover Letter
Go from potential to paid employee. Write a media cover letter that separates you from the cluster of job candidates applying for the same position.
How to Optimize Billboard Advertising for Your...
Billboards can be a powerful way to advertise your print, broadcast or online media company. Know the pros and cons of billboard advertising so you'll get results.
Sean Hannity Bio
Sean Hannity's conservative political views are unmistakeable in everything he says on TV, radio or in his bestselling books. Find out more about how his national media career got its start.
Write a Media Resume
A media resume should tell editors or news directors about your work background.Use these tips to sell your media experience and climb the candidate pile.
Google Analytics Review
Free web analytics tools can be as useful for media sites as a paid one. Google Analytics track sites with the same features and reports as costly tools.
Focus Group Research in Media
Focus group research is a common tool used in media. Find out how the opinions of ordinary people can determine what you see in broadcast, print and online media.
Newspaper Strategies for Breaking Stories...
For decades, newspapers have relied on the front page's headline to sell the edition the next day. But now, newspapers must break stories online and offline to keep subscribers, earn new readers and become the go-to resource for breaking news.
5 Ways to Kickstart Your Social Media Campaign
Are you new to social media or ready to take your current social media efforts to the next level? Kickstart your social media campaign in 5 easy steps.
Affiliate
A definition of the broadcasting term affiliate and how it is used in media.
5 Ways to Build Your Media Sales Career
Media sales can be the fastest way to reach your career dreams. Know how to sway potential clients to sign contracts and stick with you.
Media Ethics for Today's Media Professionals
Media professionals face many ethical questions on the job and away from work. The decisions that you make now can have an impact on your media career.
Media Deal Pros and Cons
A media deal involves billions of dollars and thousands of jobs. Learn the pros and cons of a merger and its effects on workers and millions of Americans.
Questions to Ask During a Media Job Interview
A media job interview is designed to allow potential bosses to learn more about you. Find out what and how to ask questions to show them your qualities.
Sex on TV
Sex on TV seems to be everywhere. Find out why critics say sex on TV is harmful to society and what TV producers say.
Syndication
A definition of the term syndication and how it is used in media.
Is There Liberal Media Bias?
Liberal media bias is a common claim made against all U.S. media. Find out how the accusations are made and if they're true in regards to politics.
Katie Couric Bio
Katie Couric has versitility beyond most television personalities. She has worked for three TV network news divisions and found success in widely different on-air roles.
Rule the Airwaves as a Memorable Radio...
Successful on-air announcers make their famous radio personalities. Develop your own to attract loyal listeners and become irreplaceable to your station.
What Can a Social Media Consultant Do for Your...
Social media consultants find companies the path to great results on all social media accounts. Learn how social media engage audiences for a higher ROI.
TV and Childhood Obesity
TV and childhood obesity are being linked by media critics who say kids' waistlines are expanding as their TV time grows. Examine the evidence to decide whether TV should be blamed for this childhood health problem.
Assignment Editor Career Profile
An assignment editor is the heartbeat of the television newsroom. Know how to handle time management, intense pressure and logistical challenges.
News about CNN Problems
CNN problems involve its declining ratings and programming decisions as it falls further behind its cable TV news rivals. Get a timeline of CNN problems, as it tries to rebuild its brand by avoiding either the conservative or liberal political labels of the competition.
Build Your Radio Brand
Build your radio brand by doing more than playing music and selling advertising. Get the results you want by reaching listeners through your airwaves and beyond.
Brian Williams Bio
Brian Williams was a volunteer firefighter before deciding to launch his media career, which has made him the most-watch network TV news anchor in the country.
5 Tips to Negotiate a Media Contract
Before signing years of your life away in a contract, know how to negotiate the terms to your advantage. Otherwise, you may get stuck with no way out.
Television News Ratings Tips for Finding More...
Television news ratings are the lifeblood of the industry. Boost your television news ratings by knowing which types of people to lure into choosing your station over all others.
Nielsen Releases 2013-2014 DMA List
Nielsen has just released its 2013-2014 DMA list which ranks US markets. Check out which ones went up and which went down in this analysis.
Avoiding Media Bias When Covering Political...
Media bias is a common charge that politicians use against news reporters who publish unfavorable stories. Make sure the news you report measures up to standards of accuracy and fairness so you can defend yourself against accusations of media bias.
Media Strategy and How to Plan Your Media...
Media strategy provides the road map for your media company's growth. Set media strategy goals for your broadcast, print or online company to boost your profits and strengthen your brand.
Premium, Free or Freemium Web Content
Thinking about converting your site to a paid content or freemium business model? Look at the pluses and minuses of offering paid, freemium and free web content.
5 Ways to Improve Your Magazine's Brand
Build your magazine brand so it stands out on a crowded newsstand. Transform your magazine from its cover through your articles and graphic design so that your publication gets noticed.
Call Letters
A definition of the radio and television term call letters.
Oprah Winfrey News
Oprah Winfrey news is full of developments involving her Oprah Winfrey Network cable TV channel. Track her progress from when she launched OWN to her efforts to build its audience.
Pros and Cons of Working in a Larger TV Market
TV market size is sometimes considered a barometer for success in the television industry. But find out how working in a larger TV market comes with pros and cons.
Why You Should Hire a Social Media Specialist
Social media doesn't work. It's the cry of many business owners that don't have a social media specialist spearheading their social media campaigns.
Talent Tips from a TV Talent Coach
Talent tips for TV news anchors and reporters are often given by TV talent coaches that a station or network hires. Know what kind of talent tips to expect from television talent coaches and how their advice might impact your career.
SEO Tips for Editors
Confused by SEO? Follow 8 SEO tips to increase readership.
Rupert Murdoch Bio
Rupert Murdoch is one of the most powerful media moguls in the world, with television, print and motion picture properties. Learn how he built News Corp. and why his power also comes with controversy.
Megyn Kelly Bio
Megyn Kelly is one of the most popular anchors on Fox News Channel. Find out how Megyn Kelly got her start in the law profession before rocketing to fame on national TV.
How to Write Great Headlines for the Web
There's a strategy to writing headlines for the web that get noticed. Start producing effective headlines for your site to build a loyal audience.
How You Should Use Google Plus for Business
Just like Facebook and Twitter, all businesses need to be using Google Plus. Otherwise, you're simply ignoring millions of people who could help you grow your business.
8 Ways to Write the Best News Stories about...
Covering political news requires in-depth knowledge and skills. Get the tips you need to make sure your reporting is the winner on election night.
TV Reporter Involvement Tips
Reporter involvement gives a TV news reporter the chance to take part in the story she is covering while on camera. While reporter involvement helps tell a news story, in some cases it presents ethical issues. It's critical to know the difference.
How a TV Consultant Can Bring Success to a TV...
A TV consultant offers a wide variety of research, advice and products to a TV station's staff and management. Find out how a TV consultant can bring better ratings and more revenue to a station.
Big Media and the Top 10 Media Companies
Big media is defined by 10 companies that are broadcast, print and online leaders. Learn about the top 10 big media companies, what they own and how they influence what we see, hear and read.
10 Ways to Build a Successful TV News Career
To be a success in the news business, you continually have to build skills. Develop confidence and credibility to boost your value in the newsroom.
Topical Promotion Can Boost Your TV News Ratings
Topical promotion can be a quick way to boost your TV news ratings, if it's done effectively. Learn the secrets of topical promotion so the audience will choose your newscast over all others.
TV Sweeps Tips to Build Your Audience
TV sweeps provide a great opportunity for you to build your TV audience. By developing content that can easily be promoted and by sharpening your advertising and branding, you will get more viewers during a TV sweeps period and increase your profits.
New York Times Company Profile
The New York Times Company is best known for its flagship newspaper, The New York Times. As newspaper publishing responds to changing customer needs, see how the New York Times Company is a bellwether of the industry's health.
Viacom Company Profile
Viacom Company is one of the largest media companies in the world. Learn about Viacom Company, its properties and its long and complicated history.
TV Markets
A definition of the term tv markets.
Live Shot
A definition of the television term live shot and how it is used in media.
SWOT Analysis Helps Build Your Media Company
SWOT analysis helps you identify ways to build your media company. Using SWOT analysis shows you how to grow your audience, boost your branding and stay ahead of your media competition.
How to Correct the Mistakes of Bad Reporting
Bad reporting leads to embarrassment for media companies and the need to publicly fix those mistakes. These 3 solutions help you repair the damage.
The Walt Disney Company Profile
The Walt Disney Company is the world's largest media company. Find out more about the TV, movie, theme park and entertainment properties the Walt Disney Company owns and how it grew from Mickey Mouse cartoons into the corporate giant it is today.
5 Ways to Write Faster When Reporting the News
Great reporters write quickly every day. Learn how to write faster from the moment you leave the newsroom until you're faced with your daily deadline.
TV Photographer Career Profile
A TV photographer has a front seat to history, recording important news events through a camera lens. Discover what it takes to have a successful career as a TV photographer.
Change the Image of Your Media Brand
The image your media brand presents is critically important in attracting the audience you want. Learn how to build or change your media image to build your customer base and boost revenue.
TV News Jobs at Local Stations
TV news jobs are always available at local stations. They include more than just the usual reporter and anchor positions. Get profiles of who does what and how much they're paid so you can best match your skills for TV news jobs that interest you most.
Jobs with a Communications Degree
You can get jobs with a communications degree that don't involve working in print, broadcast or online media. Get the job you want with a communications degree by knowing where to look.
Diane Sawyer Bio
Diane Sawyer successfully made the shift from media to politics back to media. Learn more about the life and career of the anchor of ABC World News with Diane Sawyer.
Oprah Winfrey Bio
Oprah Winfrey is unmatched in her ability to use television to connect with viewers and to bring positive change to society.
Build Your Media Brand on the Internet
Building your media brand takes careful planning. In five easy steps, you can start developing a powerful media brand using the Internet.
Shoot Live Video Like a Pro
Shooting for live TV requires different skills than video that can be edited before it goes on the air. Shoot like a pro when you're live in 3, 2, 1.
The Dangers of Accepting Payola in Media
Most forms of media are profit-seeking businesses. Even so, it's ethically important to refuse to take payola in return for providing services or coverage. Know where to draw the line when selling your media product to advertisers or other outside interests.
Find a Talent Agent
Finding a talent agent to boost your media career takes patience and a thorough understanding of your personal goals. Know which questions to ask before signing a contract with a talent agent.
Savannah Guthrie Bio
Savannah Guthrie is the co-anchor of NBC's Today show, after making a fast rise through local television. Her law degree has helped her get news assignments to cover high-profile court cases.
Journalism Careers and What Reporters Want You...
Journalism careers are often misunderstood by people who read newspapers and watch TV news. See the 10 ways the public misjudges journalism careers and the people who report the news.
Real News and Why We Need It
Real news helps you live better because you make smart decisions. Many young people say they don't need real news. Find out why that will hurt the media industry and society in the years to come.
TV Shows about Media
TV shows about media are some of best-loved classic programs of all time. Learn about the comedies and dramas centering on what it's like to work in television, radio, newspapers and magazines and see why TV shows about media are some of the most creative productions ever made.
Robin Roberts Bio
ABC's Good Morning America co-anchor Robin Roberts can best be described as versatile and competitive. Learn more about how this one-time women's basketball standout found success in television and faced her most formidable opponent, breast cancer.
The Basics of Applying for Media Jobs
You've found the job you want to land to take you to that next step in your media career. But are you eliminating yourself from the competition before you even send in your resume and clips?
Hold a Media Contest to Build Your Brand
A media contest will spark interest and draw new people to your newspaper, magazine, website, TV station or radio outlet. But it takes careful planning to execute a successful media contest that will have long-lasting brand benefits.
The Dangers of Using Anonymous Sources in News
Anonymous sources must be used with caution when writing news stories. Know when anonymous sources could get you into ethical or legal trouble before releasing a broadcast, print on online news report.
Top Tips for Shooting Creative Videos
Creative video isn't just for moviemakers. News crews can also shoot creative video to make their stories more powerful.
10 Reporting Errors that Lead to Inaccurate...
Reporting errors can lead to inaccurate news stories, a confused audience and a potential lawsuit. Don't let your career be affected by these 10 errors.
Writing Stories on Crime and Punishment
There are many risks to writing news stories about crime and punishment. Make sure you're not named as a defendant for something you wrote when covering crime.
Comcast Corporation Profile
Comcast Corporation has transformed itself from a cable TV service provider to one of the largest media companies in the world. Learn more about Comcast Corporation and its properties.
ABC News Anchor David Muir Bio
ABC news anchor David Muir represents a new generation of TV network anchors. Learn more about how David Muir got his job as anchor of ABC World News Tonight.
CBS Corporation Profile
CBS Corporation is the parent company of the CBS television network and other media businesses. Learn about the properties CBS Corporation owns and why it's one of the most powerful companies in media.
3 Ways to Get a Severance Package if You Lose...
Getting a good severance package takes negotiating skills. Know what to ask for to give you some financial peace if you're out of a job.
5 Mistakes New News Reporters Make
It's not easy being a new news reporter. These are the 5 common mistakes that new news reporters make and how they can be corrected.
Newspaper Company Survival Strategies
A newspaper company faces unprecedented challenges in trying to survive the changing media industry. Read three dramatically different newspaper company survival strategies as some of the best-known newspaper publishers try to chart a course for the future.
Omniture SiteCatalyst Review
Omniture SiteCatalyst is a very comprehensive and visually appealing web analytics tool for site visitors' activity tracking, but it's not without faults.
Review of HBO's The Newsroom
The Newsroom is HBO's new show about what it's like to work in the media. But does the fictitious show really reflect the life of a media professional?
Voiceover
A definition of the television term voiceover and how it is used in media.
Bill O'Reilly Biography
Fox News Channel's Bill O'Reilly is the most-watched personality on the cable news channels. Find out what makes Bill O'Reilly's world perspective different from others on Fox News Channel.
What are No Compete Clauses in a Media Job...
A no compete clause is a key element of any media contract. It is critically important that you understand this language before you sign any deal.
Norah O'Donnell Bio
Norah O'Donnell is the newest co-host on CBS This Morning. Find out how her background in journalism is helping her make the jump to the studio from being the network's chief White House correspondent.
How to Hire a Web Content Writer
Hire a web content writer who will give you the results you want. Make sure your content writer understands the demands of the Internet and produces articles that will boost your traffic.
Create a Broadcast News Resume That Gets Noticed
You're ready to take your broadcast career to the next level. Instead of mass mailing every potential employer your cover letter, resume and clips, build a broadcast news resume that promotes your experience and makes you stand out among other job candidates.
TV News Ratings Tips for Building Your Audience
TV news ratings can make or break careers for station owners, managers and on-air talent. Get the 10 ways to build your TV news ratings while crushing the competition.
Anderson Cooper Bio
Anderson Cooper is the face of a new era of TV news. As anchor of CNN's Anderson Cooper 360, he's not afraid to be emotional on the air, or to get personally involved in the stories he covers.
Media Violence and Why Some Say It Causes...
Media violence is often blamed for bloodshed, especially when it involves young people. Find out whether TV and hip-hop music should be held responsible for media violence and its real-life consequences.
Reporting Crime News from the Scene
Covering crime news is a routine assignment for most reporters who often become immune to the tragedies in other people's lives. Make your crime news stories more meaningful by maintaining ethical standards and sensitivity for victims while digging for the truth about what happened.
10 TV Legends
10 TV legends used creativity, fame and power to change television forever. See the pioneers whose talent brought us our favorite TV shows.

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