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Media: Most Popular Articles

These articles are the most popular over the last month.
The 6 Types of Media Advertising
Media advertising involves more than just making a 30-second commercial or placing a display ad in a print publication. Decide which of six types of ads will reach your audience and deliver the results you want.
5 Live Shot Tips for TV News Reporters
Mastering a live shot is a critical skill for anyone who works in TV news. Learn how to stay calm, talk in outline form and think on your feet as you report live from the scene.
12 Events that Triggered Media Coverage Evolution
Some news events have the power not just to change lives, but to transform how news media outlets cover stories. New techology is often used for the first time to cover breaking news. Other times, there's a shift in editorial direction to reflect public opinion. These 12 events pushed news media into a new era of communication.
Move from Being On TV to Becoming a TV...
If you work at a television station, you've realized the people who make the most money are the ones who carved themselves a niche as a TV personality.
Understand The Nielsen TV Ratings
Almost everyone has heard of the Nielsen TV ratings, which are used to measure which programs are blockbuster hits and which ones are underperforming. Even seasoned media pros have a hard time interpreting the numbers. Learn how to use Nielsen data to track the popularity of TV shows.
How Politicians Use the Media to Win Elections
Media and politics usually mix as well as oil and water. Reporters seek the truth, while politicans seek election. See the 8 ways politicians can successfully manipulate media coverage to get votes.
4 Ways to Make Money with a Media Website
Most people don't think you can make money with a media website, but if you make the right choices, you can watch the dollars roll in.
5 Tips for Conducting a Good TV Interview
A TV interview can be a showcase of your talents. Preparation and knowledge are key to conducting memorable TV interviews that will build your career.
How to Sell TV Advertisements to Your Clients
TV ads offer the best way to spread a client's sales message. If you work in television, learn how to get a deal signed and a client on the air.
How to Sell Magazine Advertisements
Magazine advertisements give companies a way to reach highly-targeted customers through a glossy presentation. If you sell magazine advertisements, know how to sell clients on the advantages over other forms of media.
10 Ways to Improve Your TV News Writing
News writing for television combines several unique skills. Turn wordy, hard-to-understand copy into sizzling scripts with 10 easy tips.
Find Your Broadcast Voice
Broadcast voice training is one of the forgotten lessons of working in TV or radio. Media pros who take time for vocal training will come across as more natural sounding on the air, and can build their media careers faster.
TV News History of the Past 50 Years
TV news history is filled with many breakthroughs and changes. Look through the past 50 years at how technology, editorial judgment and show-business techniques have evolved over time.
How Media Censorship Affects the News
Media censorship may bring to mind government-controlled news reports from a Cold War-era communist country. But in America today, the news is censored in your hometown newspaper or on network television in ways you may not realize.
FCC Rules for Television
Despite all the changes in media, most of the FCC rules on indecency still apply to broadcast television stations. Learn about the FCC rules and why many broadcasters say they need to better reflect today's media landscape.
TV News Anchor Career Profile
A TV news anchor is the highest-profile person at a local station or national network. Develop your skills and take your seat behind the anchor desk.
Demographic Information
A definition of the term demographic information.
How to Sell Radio Ads and Convince Your Clients...
Radio ads can be the most effective tool for a client to boost sales at a low cost. If you work in radio, know how to tout the benefits of radio ads.
The 7 Basics of a TV Contract
TV contracts can be simple or complicated agreements. Understand the key elements of typical TV contracts that connect personnel to stations.
TV News Producer Career Profile
A TV news producer has one of the highest-pressure jobs at a station. But if you master your skills, you will be in high demand.
Stop Shooting Amateur-Looking Video
Anyone can grab a video camera and hit the record button. Jump from amateur to expert by learning the secrets that media videographers use every day.
How to Sell Online Advertisements
Online advertisements are flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal.
TV News Director Career Profile
TV news directors manage the news department and staff and develop a news brand. Know the skills needed to become a successful TV news director.
DMA
A definition of the television term dma and how it is used in media.
How to Prepare for a Media Job Interview
Your cover letter and resume have won you a media job interview. Know what key questions you'll likely be asked so that you can make a good first impression and get the job.
How to Sell Newspaper Advertisements
Newspaper advertisements are the most effective way to boost its sales. Know how to sell its strengths to clients who are considering other media formats.
Why Broadcasting Networks Still Have So Much...
Broadcasting networks may seem like a throwback to the glory days of TV and radio. Find out why they still have so much power in the media industry.
How to Get Answers to Your Tough Reporter...
Reporter questions sometimes lead to confrontation. These five tips help you ask tough questions in ways that get answers instead of anger.
6 Tips to Produce Steady Video without Using a...
Tripods are useful tools in shooting steady video, but they can become a crutch. Shoot steady video on the go without using a camera stabilizer.
News Package
A definition of the television term news package and how it is used in media. Includes description of different lengths of news packages.
TV Reporter Career Profile and Job Description
TV reporters gets to witness history while telling an audience about important events. Know the skills required to be successful in TV reporting.
CBS News Anchor Scott Pelley Bio
Scott Pelley rose through the ranks of television news before being named the weeknight anchor at CBS.Learn about his career, highlights, and personal info.
Media Myths and Misconceptions about News...
Media myths create many misconceptions about how news is covered. Uncover the reality behind six common media myths so that you're a wiser news user.
5 Ways to Improve Your Magazine's Brand
Build your magazine brand so it stands out on a crowded newsstand. Give your magazine a brand identity to keep loyal readers and gain new ones.
Talent Agent Pros and Cons
A talent agent can boost your media career. Weigh the pros and cons before deciding if a talent agent will help meet your goals.
News about CNN's Problems with Ratings and...
CNN has faced many problems with its ratings falling further behind its cable news rivals. Get a timeline of issues as CNN tries to rebuild its brand.
News Ideas and Where to Find Good Stories
News ideas are easy to find when you're a reporter looking for a story. These 10 ways to get news ideas will help you when you're stumped.
O&O
A definition of the broadcasting term o&o and how it is used in media.
Rob Lowe's DirecTV Ads Give Lessons in...
Not everyone was laughing at Rob Lowe's TV commercials for DirecTV. Find out why the company has ended its ad campaign and what lessons can be learned about comparison advertising.
Questions to Ask During a Media Job Interview
A media job interview is designed to allow potential bosses to learn more about you. Find out what and how to ask questions to show them your qualities.
Website vs. Facebook
These days, virtually all media outlets have websites as well as Facebook pages. Where should you put your focus? Consider the pros and cons of each.
Sean Hannity Bio
Sean Hannity's conservative political views are unmistakeable in everything he says on TV, radio or in his bestselling books. Find out more about how his national media career got its start.
Jobs You Can Get with a Communications Degree
Get jobs with a communications degree that don't involve working in the media. Find the job you want when you know where to look.
Topical Promotion Can Boost Your TV News Ratings
Topical promotion can be a quick way to boost your TV news ratings, if it's done effectively. Learn the secrets of topical promotion so the audience will choose your newscast over all others.
TV Photographer Career Profile and Job...
A TV photographer has a front seat to history, recording important news events. Discover what it takes to be successful in this career path.
10 Steps to a Successful Website
Build a successful website that keeps visitors coming back and clicking, clicking, clicking. Follow these 10 steps to success.
How a TV Consultant Can Bring Success to a...
A TV consultant offers a wide variety of research, advice and products to a TV station. Find out how a consultant can bring success to your station.
Live Shot
A definition of the television term live shot and how it is used in media.
What are Radio Formats and Why Do They Matter?
You've heard the names of radio formats, such as Top 40, adult contemporary, album rock. Find out why they matter to your career and your company.
Host a Successful Radio Remote Broadcast
Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interacting with clients and listeners on the air.
Why Syndication Is a Cornerstone of Media
Syndication is a critical part of the media industry. Find out how syndication gets popular print and broadcast content into your home.
SEO Tips for Editors
Confused by SEO? Follow 8 SEO tips to increase readership.
The Pros and Cons of Media Careers
Media careers are exciting and demanding. Weigh the pros and cons of careers in the media industry to decide if this career is right for you.
Assignment Editor Career Profile and Job...
An assignment editor is the heartbeat of the television newsroom. Know how to handle time management, intense pressure and logistical challenges.
Is There Liberal Media Bias?
Liberal media bias is a common claim made against all U.S. media. Find out how the accusations are made and if they're true in regards to politics.
3 Keys for Local Magazines to Turn Readers into...
Local magazines can succeed while other forms of local media don't. Know the 3 steps that are key to making a local magazine find readers and revenue.
5 Tips to Negotiate a Media Contract
Before signing years of your life away in a contract, know how to negotiate the terms to your advantage. Otherwise, you may get stuck with no way out.
What Can a Social Media Consultant Do for Your...
Social media consultants find companies the path to great results on all social media accounts. Learn how social media engage audiences for a higher ROI.
Vosot
A definition of the television term vosot and how it is used in media. Includes the components that make a vosot and related definitions.
Social Media Manager Career Profile
Thinking of getting into a social media manager career? Find out the salary, job description, a day in the life and more.
5 Ways to Build Your Media Sales Career
Media sales can be the fastest way to reach your career dreams. Know how to sway potential clients to sign contracts and stick with you.
Prime Time TV
A definition of the term prime time TV. Includes the different time slots for prime time between the major TV networks.
3 Ways to Get a Severance Package if You Lose...
Getting a good severance package takes negotiating skills. Know what to ask for to give you some financial peace if you're out of a job.
5 Ways to Write Faster When Reporting the News
Great reporters write quickly every day. Learn how to write faster from the moment you leave the newsroom until you're faced with your daily deadline.
Top Tips for Shooting Creative Videos
Creative video isn't just for moviemakers. News crews can also shoot creative video to make their stories more powerful.
10 Tips for Building Your Radio Brand On and...
Build your radio brand by doing more than playing music and selling ads. Get results by reaching listeners through your airwaves and beyond.
Build Your Media Brand on the Internet
Building your media brand takes careful planning. In five easy steps, you can start developing a powerful media brand using the Internet.
Nielsen Releases 2013-2014 DMA List
Nielsen has just released its 2013-2014 DMA list which ranks US markets. Check out which ones went up and which went down in this analysis.
Television News Ratings Tips for Finding More...
Television news ratings are the lifeblood of the industry. Boost your television news ratings by knowing which types of people to lure into choosing your station over all others.
10 Ways to Build a Successful TV News Career
To be a success in the news business, you continually have to build skills. Develop confidence and credibility to boost your value in the newsroom.
TV Reporter Involvement Tips
Reporter involvement gives a TV news reporter the chance to take part in the story she is covering while on camera. While reporter involvement helps tell a news story, in some cases it presents ethical issues. It's critical to know the difference.
How News Coverage Has Changed Since the 9/11...
Those in the new media were shocked, saddened and outraged watching the 9/11 terrorist attacks, but they went to work on the biggest story of their lives.
The Ethics of Magazine Photo Manipulation
Photo manipulation is as old as photography itself. Set standards so that you make photos that don't distort reality or destroy your reputation.
Norah O'Donnell Bio
Norah O'Donnell is the newest co-host on CBS This Morning. Find out how her background in journalism is helping her make the jump to the studio from being the network's chief White House correspondent.
What Makes Public Service Announcements...
Public service announcements aren't commercials, but they advertise important messages to TV and radio audiences. Learn about the most popular public service announcements.
Affiliate
A definition of the broadcasting term affiliate and how it is used in media.
5 Questions to Ask Yourself Before Trusting...
Anonymous sources must be used with caution when writing news stories. Know when anonymous sources could get you into ethical or legal trouble.
Call Letters
A definition of the radio and television term call letters.
How You Should Use Google Plus for Business
Just like Facebook and Twitter, all businesses need to be using Google Plus. Otherwise, you're simply ignoring millions of people who could help you grow your business.
Google Analytics Review
Free web analytics tools can be as useful for media sites as a paid one. Google Analytics track sites with the same features and reports as costly tools.
Rule the Airwaves as a Memorable Radio...
Successful on-air announcers make their famous radio personalities. Develop your own to attract loyal listeners and become irreplaceable to your station.
How to Write a Media Cover Letter
Go from potential to paid employee. Write a media cover letter that separates you from the cluster of job candidates applying for the same position.
Proof of Performance
A definition of the media advertising term proof of performance.
Media Strategy and How to Plan Your Media...
Media strategy provides the road map for your media company's growth. Set media strategy goals for your broadcast, print or online company to boost your profits and strengthen your brand.
Shoot Live Video Like a Pro
Shooting for live TV requires different skills than video that can be edited before it goes on the air. Shoot like a pro when you're live in 3, 2, 1.
How to Optimize Billboard Advertising for Your...
Billboards can be a powerful way to advertise your print, broadcast or online media company. Know the pros and cons of billboard advertising so you'll get results.
Brand Management Tips for Media
Brand management is critical for any media outlet. Use six tips to get people talking and expand your audience.
8 Ways to Write the Best News Stories about...
Covering political news requires in-depth knowledge and skills. Get the tips you need to make sure your reporting is the winner on election night.
Focus Group Research in Media
Focus group research is a common tool used in media. Find out how the opinions of ordinary people can determine what you see in broadcast, print and online media.
How to Write Great Headlines for the Web
There's a strategy to writing headlines for the web that get noticed. Start producing effective headlines for your site to build a loyal audience.
TV Markets
A definition of the term tv markets.
Journalism Careers and What Reporters Want You...
Journalism careers are often misunderstood by people who read newspapers and watch TV news. See the 10 ways the public misjudges journalism careers and the people who report the news.
Robin Roberts Bio
ABC's Good Morning America co-anchor Robin Roberts can best be described as versatile and competitive. Learn more about how this one-time women's basketball standout found success in television and faced her most formidable opponent, breast cancer.
TV and Childhood Obesity
TV and childhood obesity are being linked by media critics who say kids' waistlines are expanding as their TV time grows. Examine the evidence to decide whether TV should be blamed for this childhood health problem.
5 Media Trends to Watch in 2015
2015 is likely to bring more change to media. These are among the top trends to watch in 2015 in print, broadcast and online media.
Webalizer Review
If Webalizer sounds familiar to you, it's probably because you've seen it in on servers running Cpanel. It can be installed on any server and its ease of use makes it one of the most popular free analytics tool.
Edward R. Murrow Awards
The Edward R. Murrow Awards are presented for outstanding work in electronic journalism. Learn about the Edward R. Murrow Awards and what it takes to win one for your network, station, programming company or website.
TV Sweeps Tips to Build Your Audience
TV sweeps provide a great opportunity for you to build your TV audience. By developing content that can easily be promoted and by sharpening your advertising and branding, you will get more viewers during a TV sweeps period and increase your profits.
Oprah Winfrey Bio
Oprah Winfrey is unmatched in her ability to use television to connect with viewers and to bring positive change to society.
Real News and Why We Need It
Real news helps you live better because you make smart decisions. Many young people say they don't need real news. Find out why that will hurt the media industry and society in the years to come.
How to Write a Media Resume That Gets Noticed
A media resume should tell a potential boss about your work background. Learn how to sell your media experience and climb the job candidates' pile.
Top Tips for Shooting Widescreen Video
Widescreen video is changing the way people watch television. But basic shooting techniques still apply for videographers capturing widescreen video.
5 Steps to Starting Your Own News Site Today
Tired of watching the news? Use these five tips to start your own news site by the end of the day.
10 Reporting Errors that Lead to Inaccurate...
Reporting errors can lead to inaccurate news stories, a confused audience and a potential lawsuit. Don't let your career be affected by these 10 errors.
5 Ways to Write News Stories with Impact
Write news stories that will grab attention. These five tips help you use your news writing to build a bigger audience and make an impact.
10 Reasons You Need a Copy Editor
Behind every great writer is a great copy editor. A copy editor is critical to have if you write content for print, broadcast or online media.
Meet the Morning News Anchors on Network TV
Some of the most familiar faces on television are those who bring us the morning news. Meet the networks' morning news anchors and find out how they got their jobs.
Tips for Avoiding Media Bias When Covering...
Media bias is a common charge that politicians use against reporters. Make sure your reports don't back up their claims of media bias.
Why You Should Hire a Social Media Specialist
Social media doesn't work. It's the cry of many business owners that don't have a social media specialist spearheading their social media campaigns.
5 Media Jobs in Danger of Disappearing
As the media industry moves in new directions, some media jobs are being left behind. Learn about 5 dying media jobs and why they are becoming obsolete, due to new technology or new priorities.
Is There Sensationalism in News Reports?
Sensationalism is a common criticism of today's news coverage. Do these claims accurately describe the news reporters produce?
Why Reality TV Faces Its Own Harsh Reality
Reality TV has enjoyed success for more than a decade. But find out why the future is shaky for reality TV unless some breakthrough concepts can be found.
Think News Management Is Easy?
A news management job brings power and a lot of responsibility. Know the pitfalls of news management to decide if this career is right for you.
Omniture SiteCatalyst Review
Omniture SiteCatalyst is a very comprehensive and visually appealing web analytics tool for site visitors' activity tracking, but it's not without faults.
Why Breaking News and Weather Coverage is...
Local TV stations are constantly bragging about having the best breaking news and weather coverage in town. Find out why breaking news and weather are so critical in the success of a TV station.
How to Avoid Unnecessary Zooms and Pans in Your...
Zooms and pans can be powerful storytelling effects. Plan your zooms and pans carefully to avoid amateurish video that gives viewers a headache.
Why Is There So Much Breaking News on TV?
Everywhere you look, there's breaking news on TV. There are 3 key reasons why you're seeing so much more breaking news coverage today than ever before.
5 Reasons New News Reporters Quit the Media...
New news reporters are eager to launch their career, yet many leave the media industry after a short time. These are the top 5 reasons new reporters quit the job they'd always wanted.
What are No Compete Clauses in a Media Job...
A no compete clause is a key element of any media contract. It is critically important that you understand this language before you sign any deal.
Media Website Design Mistakes
Media website design mistakes can ruin your brand image and send your users elsewhere for information, never to return. Learn about the common mistakes in media website design and pinpoint ways to avoid making the same errors on your site.
5 Mistakes New News Reporters Make
It's not easy being a new news reporter. These are the 5 common mistakes that new news reporters make and how they can be corrected.
Lessons to Learn after NBC Dumps Trump
Media pros can learn a lot from NBC after it ended its ties with billionaire Donald Trump. Protect yourself from saying something that can get you fired.
How a Target Audience is Critical to Any Media...
Your target audience is very specific. Limiting them to a small group of people is critically important to your media brand.
Image Promotion That Will Build Your TV...
Image promotion will help your TV station lock in a loyal audience for your newscasts. Use image promotion as part of your long-term branding strategy to build a unique identity versus your competitors.
Premium, Free or Freemium Web Content
Thinking about converting your site to a paid content or freemium business model? Look at the pluses and minuses of offering paid, freemium and free web content.
Brian Williams Bio
Brian Williams was a volunteer firefighter before deciding to launch his media career, which has made him the most-watch network TV news anchor in the country.
Talent Tips from a TV Talent Coach
Talent tips for TV news anchors and reporters are often given by TV talent coaches that a station or network hires. Know what kind of talent tips to expect from television talent coaches and how their advice might impact your career.
Megyn Kelly Bio
Megyn Kelly is one of the most popular anchors on Fox News Channel. Find out how Megyn Kelly got her start in the law profession before rocketing to fame on national TV.
10 TV Legends
10 TV legends used creativity, fame and power to change television forever. See the pioneers whose talent brought us our favorite TV shows.
Use Direct Mail to Advertise Your Media Brand
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The Dangers of Focus Group Questions
Focus group questions must be chosen carefully to get accurate research about your media company. The danger of haphazard focus group questions is that they can greatly skew the answers you get about your business.
3 Key Tips on Being an Investigative Reporter
An investigative reporter can change the world. Find out what you need to know to become the one who can uncover secrets and improve your community.
How Live News Has Changed Over the Years
Live news reports are common on TV. Find out how technology has changed over the decades to allow stations to produce live coverage more easily.
Oprah Winfrey News
Oprah Winfrey news is full of developments involving her Oprah Winfrey Network cable TV channel. Track her progress from when she launched OWN to her efforts to build its audience.
3 Key Ways to Promote Your TV Newscast
Your TV station produces an excellent newscast, but more people need to watch it. Besides promoting the stories on your broadcast, find out three other ways you should entice viewers to watch.
5 Essential Tips on Writing Shorter News Stories
Writing shorter news stories takes special skills. These five tips focus on saving space or time while telling a complete story in fewer words.
5 Things Media Pros Want Rookies to Know
People entering the media industry have a lot to learn. There are 5 key things media pros want rookies to know to get a jump-start on their career.
10 Dumb TV News Mistakes That Annoy Viewers
TV news anchors and reporters often make dumb mistakes that annoy viewers. These top 10 TV news mistakes lead people to turn off the news.
Why Tease Writing Is Critical to a Successful...
Teases are what convince TV news viewers to stick around through an entire newscast. Learn the art of tease writing, which has a lot in common with advertising.
Top 10 Media Resume Mistakes
Resume mistakes can throw up a roadblock as you hope to advance your media career. Avoid these top 10 resume mistakes to get the job you want.
10 Hashtag Rules to Live By
Are your hashtags actually hurting you? See how your social media strategy is being crippled if you’re not using hashtags properly.
TV News Jobs at Local Stations
TV news jobs are always available at local stations. They include more than just the usual reporter and anchor positions. Get profiles of who does what and how much they're paid so you can best match your skills for TV news jobs that interest you most.
Viacom Company Profile
Viacom Company is one of the largest media companies in the world. Learn about Viacom Company, its properties and its long and complicated history.
Can Newspapers Survive Without Print Editions?
Newspapers have long been threatened by newer forms of media that deliver information faster. See what it'll take for newspapers to survive.
Topical Ad
A definition of the media advertising term topical ad.
Change the Image of Your Media Brand
The image your media brand presents is critically important in attracting the audience you want. Learn how to build or change your media image to build your customer base and boost revenue.
How to Hire a Web Content Writer
Hire a web content writer who will give you the results you want. Make sure your content writer understands the demands of the Internet and produces articles that will boost your traffic.
Newsweek Magazine Exits Print Media to Focus on...
Newsweek magazine is taking a drastic step in order to survive. It is ending its print editions, which will mean Newsweek magazine will only appear on the Internet and not on newsstands.
What Is Media Relations?
Media relations is a strategy companies use to develop a positive brand image through broadcast, print and online media. Discover why media relations pros often have a difficult relationship with those who work in news media.
8 ways to increase your Facebook fans now
Is your Facebook fan page a ghost town? Engage your fans and increase your audience with a proven strategy you can start using today.

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