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Media: Most Popular Articles

These articles are the most popular over the last month.
6 Types of Media Advertising
Media advertising involves more than just making a 30-second commercial or placing a display ad in a print publication. Decide which of six types of ads will reach your audience and deliver the results you want.
How Media Censorship Affects the News
Media censorship may bring to mind government-controlled news reports from a Cold War-era communist country. But in America today, the news is censored in your hometown newspaper or on network television in ways you may not realize.
Media and Politics
Media and politics usually mix as well as oil and water. Reporters seek the truth, while politicans seek election. See the 8 ways politicians can successfully manipulate media coverage to get votes.
How to Understand Nielsen TV Ratings
Almost everyone has heard of the Nielsen TV ratings, which are used to measure which programs are blockbuster hits and which ones are underperforming. Even seasoned media pros have a hard time interpreting the numbers. Learn how to use Nielsen data to track the popularity of TV shows.
How to Sell Magazine Advertisements
Magazine advertisements give companies a way to reach highly-targeted customers through a glossy presentation. If you sell magazine advertisements, know how to sell clients on the advantages over other forms of media.
Live Shot Tips for TV News Reporters
Mastering a live shot is a critical skill for anyone who works in TV news. Learn how to stay calm, talk in outline form and think on your feet as you report live from the scene.
TV News Anchor Career Profile
A TV news anchor is the highest-profile person working for a local station or national network. Develop your skills so you can take your seat behind the TV news anchor desk.
DMA
A definition of the television term dma and how it is used in media.
12 Events That Changed How Media Outlets Cover...
Some news events have the power not just to change lives, but to transform how news media outlets cover stories. New techology is often used for the first time to cover breaking news. Other times, there's a shift in editorial direction to reflect public opinion. These 12 events pushed news media into a new era of communication.
TV News History of the Past 50 Years
TV news history is filled with many breakthroughs and changes. Look through the past 50 years at how technology, editorial judgment and show-business techniques have evolved over time.
10 Video Tips for Professional-Looking Results
Anyone can grab a video camera and hit the record button. With these 10 video tips, you can jump from amateur to expert by learning the secrets that media videographers use every day.
How to Sell Radio Advertisements
Radio advertisements can be the most effective tool for a client to boost sales at a low cost. If you work in radio, know how to tout the benefits of radio advertisements while addressing the drawbacks.
News Writing Tips for TV News
News writing for television combines unique skills -- journalism, English and even some showmanship. Turn wordy, hard-to-understand copy into sizzling scripts with 10 easy tips.
FCC Rules for Television
Despite all the changes in media, most of the FCC rules on indecency still apply to broadcast television stations. Learn about the FCC rules and why many broadcasters say they need to better reflect today's media landscape.
Making Money with a Media Website
Most people don't think you can make money with a media website, but if you make the right choices, you can watch the dollars roll in.
Find Your Broadcast Voice
Broadcast voice training is one of the forgotten lessons of working in TV or radio. Media pros who take time for vocal training will come across as more natural sounding on the air, and can build their media careers faster.
TV Interview Tips
A TV interview can be a showcase of your talents as you get people to open up about important news and other topics. Preparation and knowledge are key to conducting successful TV interviews that will build your career and not be quickly forgotten moments after they air.
TV News Producer Career Profile
A TV news producer has one of the highest-pressure jobs at a television station. But if you master the skills of being a TV news producer, you will be in high demand and be on the fast track toward a job in news management.
News Package
A definition of the television term news package and how it is used in media.
Social Media Manager Career Profile
Thinking of getting into a social media manager career? Find out the salary, job description, a day in the life and more.
Website vs. Facebook
These days, virtually all media outlets have websites as well as Facebook pages. Where should you put your focus? Consider the pros and cons of each.
10 Steps to a Successful Website
Build a successful website that keeps visitors coming back and clicking, clicking, clicking. Follow these 10 steps to success.
How to Sell Newspaper Advertisements
Newspaper advertisements are the most effective way to boost its sales. Know how to sell its strengths to clients who are considering other media formats.
Move from Being On TV to Becoming a TV...
If you work at a television station, you've realized the people who make the most money are the ones who carved themselves a niche as a TV personality.
How to Sell TV Advertisements
TV advertisements offer the best way to spread a client's sales message. If you work in television, Learn how to get a deal signed and a client on the air.
How to Sell Online Advertisements
Online advertisements are flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal.
The Basics of a TV Contract
TV contracts can be simple or complicated agreements. Here are 7 basic parts of typical TV contracts that connect television personnel to stations.
How to Prepare for a Media Job Interview
Your cover letter and resume have won you a media job interview. Know what key questions you'll likely be asked so that you can make a good first impression and get the job.
How You Should Use Google Plus for Business
Just like Facebook and Twitter, all businesses need to be using Google Plus. Otherwise, you're simply ignoring millions of people who could help you grow your business.
How to Write a Media Cover Letter
Go from potential to paid employee. Write a media cover letter that separates you from the cluster of job candidates applying for the same position.
Public Service Announcement
A definition of the broadcasting term public service announcement.
TV News Director Career Profile
TV news directors control the news department and staff and develop a news brand. Know the skills needed to become a successful TV news director.
Vosot
A definition of the television term vosot and how it is used in media.
The Ethics of Magazine Photo Manipulation
Photo manipulation is as old as photography itself. Know how to set standards so that you make photos that don't distort reality or destroy your reputation.
How News Coverage Has Changed Since the 9/11...
As Americans watched the terrorist attacks of Sept. 11, 2001, on TV, most were left shocked, saddened and outraged. Those who worked in news media that day shared the same feelings, yet had to get back to work covering the biggest story of their lives. That dark day brought many changes to how news is covered.
CBS News Anchor Scott Pelley Bio
Scott Pelley rose through the ranks of television news before being named the weeknight anchor at CBS.
SEO Tips for Editors
Confused by SEO? Follow 8 SEO tips to increase readership.
Broadcasting Network
A definition of the term broadcasting network and how it is used in media. Includes information on broadcast and cable networks.
Syndication
A definition of the term syndication and how it is used in media.
Errors in Reporting and How to Avoid Making Them
Errors in reporting lead to inaccurate news stories, a confused audience and the possibility of a lawsuit. These 10 errors in reporting are easy to make, but must be avoided if you want to be a respected journalist.
What are Radio Formats?
You've heard the names of radio formats -- Top 40, adult contemporary, album rock -- but what are the differences between the radio formats and which audiences do they target?
Prime Time TV
A definition of the term prime time TV.
Assignment Editor Career Profile
An assignment editor functions as the heartbeat of the entire television newsroom. Know how to handle time management, intense pressure and logistical challenges so you can succeed at this demanding, yet rewarding TV position.
Questions to Ask During a Media Job Interview
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Write a Media Resume
Your media resume should tell editors or news directors everything they need to know about your work background. Write a resume that sells your media experience and pushes you to the top of the job candidate's pile.
How to Shoot Steady Video
A tripod is a useful tool in shooting steady video, but it can easily become a crutch. Depending on it means you're missing out on many creative shots. You can shoot professional video without a tripod if you know how to position your body, where to stand and which props to use.
Omniture SiteCatalyst Review
Omniture SiteCatalyst is a very comprehensive and visually appealing web analytics tool for site visitors' activity tracking, but it's not without faults.
Demographic Information
A definition of the term demographic information.
What Can a Social Media Consultant Do for Your...
A social media consultant puts your company on the right track to seeing amazing results across all of your social media accounts. The result is brand awareness, an engaged audience and a higher ROI.
How to Build a Career in Media Sales
Media sales can be the fastest way to cash in on your media career dreams. Know how to convince potential clients to sign media sales contracts so they can boost their business.
Host a Successful Radio Remote Broadcast
Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interacting with clients and listeners on the air.
Rule the Airwaves as a Memorable Radio...
Even with the turmoil in the radio industry, successful on-air announcers establish themselves as recognizable radio personalities. Develop your own radio personality to attract loyal listeners and become an irreplaceable asset to your station.
Asking Tough Reporter Questions
Reporter questions sometimes lead to confrontation. Here are five tips on asking tough questions in ways that get answers instead of anger.
How to Write News on Politics
Covering news on politics requires knowledge of the political process, street smarts to avoid being used by a candidate, a commitment to journalism ethics and the ability to report news quickly without a script. Get the tips you need to make sure when you cover news on politics, you are the winner on election night no matter how the candidates finish.
Avoiding Media Bias When Covering Political...
Media bias is a common charge that politicians use against news reporters who publish unfavorable stories. Make sure the news you report measures up to standards of accuracy and fairness so you can defend yourself against accusations of media bias.
TV Photographer Career Profile
A TV photographer has a front seat to history, recording important news events through a camera lens. Discover what it takes to have a successful career as a TV photographer.
News Ideas and Where to Find Good Stories
News ideas are easy to find when you're a reporter looking for a story. These 10 ways to get news ideas will help you when you're stumped.
Google Analytics Review
Just because a web analytics tool is free doesn't mean it's not beneficial to media sites. With Google Analytics tracking your site, you get many of the same features and reports you would from costly web analytics companies.
Build Your Radio Brand
Build your radio brand by doing more than playing music and selling advertising. Get the results you want by reaching listeners through your airwaves and beyond.
Is There Liberal Media Bias?
Liberal media bias is a common claim made against U.S. newspapers, news magazines and radio and TV stations. Find out how these accusations are made and whether they're true when it comes to news coverage of politics and government.
How to Hire a Web Content Writer
Hire a web content writer who will give you the results you want. Make sure your content writer understands the demands of the Internet and produces articles that will boost your traffic.
Why You Should Hire a Social Media Specialist
Social media doesn't work. It's the cry of many business owners because they didn't have a social media specialist spearheading their social media campaigns.
TV Reporter Career Profile
A TV reporter gets to witness history while on the scene and tell others about life-changing events. Know what it takes to be a TV reporter and the special skills required to be successful in this exciting career.
AWStats Review
For a free analytics tool, AWStats comes with some powerful features to track your site's strengths and weaknesses. There are drawbacks to consider before adding AWStats to your site, though.
Find a Talent Agent
Finding a talent agent to boost your media career takes patience and a thorough understanding of your personal goals. Know which questions to ask before signing a contract with a talent agent.
How a TV Consultant Can Bring Success to a TV...
A TV consultant offers a wide variety of research, advice and products to a TV station's staff and management. Find out how a TV consultant can bring better ratings and more revenue to a station.
Jobs with a Communications Degree
You can get jobs with a communications degree that don't involve working in print, broadcast or online media. Get the job you want with a communications degree by knowing where to look.
Build Your Media Brand on the Internet
Building your media brand takes careful planning. In five easy steps, you can start developing a powerful media brand using the Internet.
Bill O'Reilly Biography
Fox News Channel's Bill O'Reilly is the most-watched personality on the cable news channels. Find out what makes Bill O'Reilly's world perspective different from others on Fox News Channel.
The Walt Disney Company Profile
The Walt Disney Company is the world's largest media company. Find out more about the TV, movie, theme park and entertainment properties the Walt Disney Company owns and how it grew from Mickey Mouse cartoons into the corporate giant it is today.
TV Markets
A definition of the term tv markets.
Talent Agent Pros and Cons
A talent agent can boost your media career. Weigh the pros and cons before deciding if a talent agent will help meet your goals.
The Dangers of Using Anonymous Sources in News
Anonymous sources must be used with caution when writing news stories. Know when anonymous sources could get you into ethical or legal trouble before releasing a broadcast, print on online news report.
Affiliate
A definition of the broadcasting term affiliate and how it is used in media.
TV and Childhood Obesity
TV and childhood obesity are being linked by media critics who say kids' waistlines are expanding as their TV time grows. Examine the evidence to decide whether TV should be blamed for this childhood health problem.
Media Strategy and How to Plan Your Media...
Media strategy provides the road map for your media company's growth. Set media strategy goals for your broadcast, print or online company to boost your profits and strengthen your brand.
Media Myths and Misconceptions about News...
Media myths create many misconceptions about how news is covered. Uncover the reality behind six common media myths so that you're a wiser news user.
A Bad Job Interview and How to Avoid Mistakes
A bad job interview can stop career advancement in its tracks. Avoid these 5 mistakes so that you're not the victim of a bad job interview.
TV News Jobs at Local Stations
TV news jobs are always available at local stations. They include more than just the usual reporter and anchor positions. Get profiles of who does what and how much they're paid so you can best match your skills for TV news jobs that interest you most.
Media Ethics for Today's Media Professionals
Media professionals face many ethical questions on the job and away from work. The decisions that you make now can have an impact on your media career.
How to Negotiate a Media Contract
Whether your media career has you on the air, working in print or online, it's likely you'll be confronted with a media contract. Before you sign it, know how to negotiate the terms to your advantage. Otherwise, you could find yourself stuck with below-average pay and no way out of the deal.
Top 10 Web Analytics Tools for Media Sites
Features of web analytics tools vary greatly from service to service. Look beyond the sales pitch to find 10 of the best paid and free web analytics solutions to measure and improve your site.
Writing Headlines for the Web
There's a strategy to writing headlines for the web that get noticed. Start producing effective headlines for your media site to generate click throughs and earn loyal readers.
Television News Ratings Tips for Finding More...
Television news ratings are the lifeblood of the industry. Boost your television news ratings by knowing which types of people to lure into choosing your station over all others.
Blame the Media
"Blame the Media!" is easy to shout when people look at the world and don't like what they see. As media
The Pros and Cons of Media Careers
Media careers are exciting, demanding and full of personal sacrifices that have to be made to get to the top. Weigh the pros and cons of this career choice before deciding if working in TV, radio, print or online media is right for you.
Call Letters
A definition of the radio and television term call letters.
Premium, Free or Freemium Web Content
Thinking about converting your site to a paid content or freemium business model? Look at the pluses and minuses of offering paid, freemium and free web content.
Make Your Site Sticky
Keep readers clicking through your site. Use 10 simple tips to make your site sticky.
10 Ways to Build Successful TV News Careers
Successful TV news careers require you to constantly build your skills. Develop your confidence and credibility in 10 ways to boost your value as the media landscape changes.
Shoot Creative Video
Creative video isn't just for moviemakers. News crews can also shoot creative video to make their stories more powerful.
Increase Website Traffic
Increase your website traffic and keep visitors on your site. Start building your traffic with five click-winning tips.
Oprah Winfrey Bio
Oprah Winfrey is unmatched in her ability to use television to connect with viewers and to bring positive change to society.
Sex on TV
Sex on TV seems to be everywhere. Find out why critics say sex on TV is harmful to society and what TV producers say.
TV Sweeps Tips to Build Your Audience
TV sweeps provide a great opportunity for you to build your TV audience. By developing content that can easily be promoted and by sharpening your advertising and branding, you will get more viewers during a TV sweeps period and increase your profits.
Reporting Crime News from the Scene
Covering crime news is a routine assignment for most reporters who often become immune to the tragedies in other people's lives. Make your crime news stories more meaningful by maintaining ethical standards and sensitivity for victims while digging for the truth about what happened.
5 Ways to Improve Your Magazine's Brand
Build your magazine brand so it stands out on a crowded newsstand. Transform your magazine from its cover through your articles and graphic design so that your publication gets noticed.
Rupert Murdoch Bio
Rupert Murdoch is one of the most powerful media moguls in the world, with television, print and motion picture properties. Learn how he built News Corp. and why his power also comes with controversy.
Create a Comments Policy for Your Media Website
User comments let you hear the voices of your audience. Sometimes those voices turn downright offensive and it's up to you to decide what type of content you'll allow.
Coremetrics Web Analytics Review
With many groundbreaking features, Coremetrics offers an all-in-one tracking solution for media sites. However, it's not the perfect choice for companies with limited money to spend on web analytics tools.
The Basics of Applying for Media Jobs
You've found the job you want to land to take you to that next step in your media career. But are you eliminating yourself from the competition before you even send in your resume and clips?
3 Steps to Boost Your Media Brand
Grow your media brand through 3 steps which will change your image, audience attitudes and ultimately their behavior. Your media brand can turn people into customers if you follow this plan.
Sean Hannity Bio
Sean Hannity's conservative political views are unmistakeable in everything he says on TV, radio or in his bestselling books. Find out more about how his national media career got its start.
Talent Tips from a TV Talent Coach
Talent tips for TV news anchors and reporters are often given by TV talent coaches that a station or network hires. Know what kind of talent tips to expect from television talent coaches and how their advice might impact your career.
Pros and Cons of Using a Guest Editor
Guest editors can breathe new life into publications and bring readers, higher sales and free publicity with them. Learn the pros and cons of working with guest editors, whether you've landed an A-list celebrity or you're working with a local unknown.
Writing Stories on Crime and Punishment
There are many risks to writing news stories about crime and punishment. Make sure you're not named as a defendant for something you wrote when covering crime.
Media Website Design Mistakes
Media website design mistakes can ruin your brand image and send your users elsewhere for information, never to return. Learn about the common mistakes in media website design and pinpoint ways to avoid making the same errors on your site.
O&O
A definition of the broadcasting term o&o and how it is used in media.
Robin Roberts Bio
ABC's Good Morning America co-anchor Robin Roberts can best be described as versatile and competitive. Learn more about how this one-time women's basketball standout found success in television and faced her most formidable opponent, breast cancer.
Live Shot
A definition of the television term live shot and how it is used in media.
Social Networking for News Media Professionals
Today's news media professionals are using social networking to find story ideas, connect with their audience and to become a source for breaking news. Use media social networking tips and tricks to take advantage of technology that's changing the way you report the news.
10 Media Mistakes That Will Damage Your Brand
Media mistakes are a part of this high-stakes business. Avoid making the 10 media mistakes that will cause long-term damage to your brand.
A Copy Editor Is a Writer's Best Friend
A copy editor is critical to have if you write content for print, broadcast or online media. See the 10 ways a copy editor will give your writing a boost.
Viacom Company Profile
Viacom Company is one of the largest media companies in the world. Learn about Viacom Company, its properties and its long and complicated history.
How to Promote Yourself in Media
Knowing how to promote yourself in media is a key to boosting your career. Get tips on how to promote yourself so that people in your community recognize you as a media pro.
Time Warner Company Profile
Time Warner Company is a global leader in TV network ownership, TV and film production and publishing. Learn about Time Warner Company and its reach across the media spectrum.
Hold a Media Contest to Build Your Brand
A media contest will spark interest and draw new people to your newspaper, magazine, website, TV station or radio outlet. But it takes careful planning to execute a successful media contest that will have long-lasting brand benefits.
Norah O'Donnell Bio
Norah O'Donnell is the newest co-host on CBS This Morning. Find out how her background in journalism is helping her make the jump to the studio from being the network's chief White House correspondent.
Pulitzer Prizes Profile
The Pulitzer Prizes recognize excellence in journalism and several other categories. Learn more about these prestigous awards and how to apply for them, whether your work has appeared in a printed newspaper, newspaper website or online news site.
SWOT Analysis Helps Build Your Media Company
SWOT analysis helps you identify ways to build your media company. Using SWOT analysis shows you how to grow your audience, boost your branding and stay ahead of your media competition.
Develop a Social Media Strategy for Researching...
You have millions of news sources at your fingertips through social networks. A social media strategy allows you to use those sources to research news stories, find people to interview and promote your content.
Topical Promotion Can Boost Your TV News Ratings
Topical promotion can be a quick way to boost your TV news ratings, if it's done effectively. Learn the secrets of topical promotion so the audience will choose your newscast over all others.
Magazine Mastheads
A definition of the term magazine mastheads.
Newspaper Company Survival Strategies
A newspaper company faces unprecedented challenges in trying to survive the changing media industry. Read three dramatically different newspaper company survival strategies as some of the best-known newspaper publishers try to chart a course for the future.
Webtrends Analytics Review
Webtrends was the first web analytics tool on the scene. Over the years, the company's evolved its tracking tools to keep up with the competition.
Create a Broadcast News Resume That Gets Noticed
You're ready to take your broadcast career to the next level. Instead of mass mailing every potential employer your cover letter, resume and clips, build a broadcast news resume that promotes your experience and makes you stand out among other job candidates.
Twitter vs. Facebook vs. Google+
Dominate social media. Look at the pros and cons of each social media site to decide the right way to approach your social media strategy.
Peabody Award Profile
For anyone who works in electronic media, nothing would make your resume sparkle as much as a Peabody Award. Find out more about these awards for excellence in TV, radio and online media and what it takes to get one for your trophy case.
Pros and Cons of Working in a Larger TV Market
TV market size is sometimes considered a barometer for success in the television industry. But find out how working in a larger TV market comes with pros and cons.
Demographic Trends and How to Reach Your Media...
Demographic trends are the road map to building your media brand. See why demographic trends show you should target children and teens in order to increase the long-term growth for your broadcast station, magazine, newspaper or website.
Best TV Websites
These are 5 of the best TV websites that track developments in the television industry. Check these best TV websites daily to find out about TV jobs, TV gossip and all the developments behind the scenes.
Focus Group Research in Media
Focus group research is a common tool used in media. Find out how the opinions of ordinary people can determine what you see in broadcast, print and online media.
Writing News Stories about the Political Process
The political process is hard enough for the candidates to maneuver, much less for reporters who have to report on every twist. Understand the basics of the political process so that your news reporting is clear, concise and accurate.
Big Media and the Top 10 Media Companies
Big media is defined by 10 companies that are broadcast, print and online leaders. Learn about the top 10 big media companies, what they own and how they influence what we see, hear and read.
Emmy Awards Profile
The Emmy Awards are internationally known as one of the most prestigous forms of recognition of outstanding work in television, both in front of and behind the camera. Find out how the awards got their start and who is eligible to win an Emmy Award statuette.
TV Jobs Outside of News
You don't have to work in the news department to have a rewarding career in television. Go behind the scenes to discover TV jobs outside of news.
Is the Newspaper Dead?
Is the newspaper dead? That's a question most media pros have asked. Find out the uncertain future facing newspapers and what it will take to find an answer on whether the newspaper is dead.
Community Outreach Strategies for Media
Building your media brand involves more than sitting in an office. Take your brand to the streets with community outreach ideas to form a long-lasting relationship with your users.
Get a Severance Package When You Leave a Media...
Getting a good severance package when you're forced to leave a media company takes good negotiating skills. Know what to ask for so that your severance package will help you pay the bills when you're out of work.
TV News Ratings Tips for Building Your Audience
TV news ratings can make or break careers for station owners, managers and on-air talent. Get the 10 ways to build your TV news ratings while crushing the competition.
Shooting News Stories on Retail Businesses...
You've been sent to shoot a news story at a retail business. Shooting the story is much different than producing a commercial. Make sure you don't cross the line between video journalism and advertising.
Writing Political Polls
In a political season, writing political polls is easy content. But it requires attention to detail to report the numbers accurately.
Deep Log Analyzer Review
If you want fast answers on which content on your site is getting read, Deep Log Analyzer's software tracks your log files in real time. Both free and paid versions are available.
How to Save the Magazine Industry
The magazine industry can be saved. It just takes 5 key ingredients to make sure those printed pages keep arriving in our mailboxes.
Build a Radio Website that Gets Results
A radio station has always tried to attract the ears of listeners. Know how to build a radio website to target your audience's eyes to boost your ratings and revenue.
Media Trends to Watch in 2014
Media trends of 2014 will highlight more shifts in the industry. See why you should watch for big media deals, more turmoil among newspapers and a greater emphasis on mobile devices.
Katie Couric Bio
Katie Couric has versitility beyond most television personalities. She has worked for three TV network news divisions and found success in widely different on-air roles.
Proof of Performance
A definition of the media advertising term proof of performance.
How to Write Faster When You're Faced with a...
How to write faster is one skill most news reporters constantly seek. Learn how to write faster from the moment you leave the newsroom until you're faced with your daily deadline.
Brand Management Tips for Media
Brand management is critical for any media outlet. Use six tips to get people talking and expand your audience.

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