Media: Most Popular Articles
Media advertising involves more than just making a 30-second commercial or placing a display ad in a print publication. Decide which of six types of ads will reach your audience and deliver the results you want.
Some news events have the power not just to change lives, but to transform how news media outlets cover stories. New techology is often used for the first time to cover breaking news. Other times, there's a shift in editorial direction to reflect public opinion. These 12 events pushed news media into a new era of communication.
Media censorship may bring to mind government-controlled news reports from a Cold War-era communist country. But in America today, the news is censored in your hometown newspaper or on network television in ways you may not realize.
Almost everyone has heard of the Nielsen TV ratings, which are used to measure which programs are blockbuster hits and which ones are underperforming. Even seasoned media pros have a hard time interpreting the numbers. Learn how to use Nielsen data to track the popularity of TV shows.
Media and politics usually mix as well as oil and water. Reporters seek the truth, while politicans seek election. See the 8 ways politicians can successfully manipulate media coverage to get votes.
Anyone can grab a video camera and hit the record button. With these 10 video tips, you can jump from amateur to expert by learning the secrets that media videographers use every day.
Magazine advertisements give companies a way to reach highly-targeted customers through a glossy presentation. If you sell magazine advertisements, know how to sell clients on the advantages over other forms of media.
Time Warner Company is a global leader in TV network ownership, TV and film production and publishing. Learn about Time Warner Company and its reach across the media spectrum.
News writing for television combines unique skills -- journalism, English and even some showmanship. Turn wordy, hard-to-understand copy into sizzling scripts with 10 easy tips.
If you work at a television station, you've realized the people who make the most money are the ones who carved themselves a niche as a TV personality.
Most people don't think you can make money with a media website, but if you make the right choices, you can watch the dollars roll in.
A definition of the term demographic information.
Radio advertisements can be the most effective tool for a client to boost sales at a low cost. If you work in radio, know how to tout the benefits of radio advertisements while addressing the drawbacks.
A TV interview can be a showcase of your talents as you get people to open up about important news and other topics. Preparation and knowledge are key to conducting successful TV interviews that will build your career and not be quickly forgotten moments after they air.
Mastering a live shot is a critical skill for anyone who works in TV news. Learn how to stay calm, talk in outline form and think on your feet as you report live from the scene.
Local TV isn't what it used to be. Find out the 3 key reasons why local TV is driven more by corporate needs than community involvement.
A definition of the television term dma and how it is used in media.
TV news history is filled with many breakthroughs and changes. Look through the past 50 years at how technology, editorial judgment and show-business techniques have evolved over time.
If Webalizer sounds familiar to you, it's probably because you've seen it in on servers running Cpanel. It can be installed on any server and its ease of use makes it one of the most popular free analytics tool.
Broadcast voice training is one of the forgotten lessons of working in TV or radio. Media pros who take time for vocal training will come across as more natural sounding on the air, and can build their media careers faster.
Land a special guest to edit your next print issue or social media pages. Pick the right guest editor, protect your brand and get the most publicity and new readers out of your guest edited issue.
TV contracts can be simple or complicated agreements. Here are 7 basic parts of typical TV contracts that connect television personnel to stations.
Despite all the changes in media, most of the FCC rules on indecency still apply to broadcast television stations. Learn about the FCC rules and why many broadcasters say they need to better reflect today's media landscape.
Online advertisements are flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal.
A TV news anchor is the highest-profile person working for a local station or national network. Develop your skills so you can take your seat behind the TV news anchor desk.
Reporter questions sometimes lead to confrontation. Here are five tips on asking tough questions in ways that get answers instead of anger.
TV advertisements offer the best way to spread a client's sales message. If you work in television, Learn how to get a deal signed and a client on the air.
Newspaper advertisements are the most effective way to boost its sales. Know how to sell its strengths to clients who are considering other media formats.
Brian Williams was a volunteer firefighter before deciding to launch his media career, which has made him the most-watch network TV news anchor in the country.
You have millions of news sources at your fingertips through social networks. A social media strategy allows you to use those sources to research news stories, find people to interview and promote your content.
Build a successful website that keeps visitors coming back and clicking, clicking, clicking. Follow these 10 steps to success.
A definition of the television term vosot and how it is used in media. Includes the components that make a vosot and related definitions.
A definition of the television term news package and how it is used in media. Includes description of different lengths of news packages.
A definition of the term broadcasting network and how it is used in media. Includes information on broadcast and cable networks.
A TV news producer has one of the highest-pressure jobs at a television station. But if you master the skills of being a TV news producer, you will be in high demand and be on the fast track toward a job in news management.
These days, virtually all media outlets have websites as well as Facebook pages. Where should you put your focus? Consider the pros and cons of each.
Thinking about converting your site to a paid content or freemium business model? Look at the pluses and minuses of offering paid, freemium and free web content.
Whether your media career has you on the air, working in print or online, it's likely you'll be confronted with a media contract. Before you sign it, know how to negotiate the terms to your advantage. Otherwise, you could find yourself stuck with below-average pay and no way out of the deal.
TV news directors control the news department and staff and develop a news brand. Know the skills needed to become a successful TV news director.
Photo manipulation is as old as photography itself. Know how to set standards so that you make photos that don't distort reality or destroy your reputation.
A definition of the broadcasting term affiliate and how it is used in media.
Your cover letter and resume have won you a media job interview. Know what key questions you'll likely be asked so that you can make a good first impression and get the job.
You've heard the names of radio formats -- Top 40, adult contemporary, album rock -- but what are their differences and which audiences do they target?
Go from potential to paid employee. Write a media cover letter that separates you from the cluster of job candidates applying for the same position.
Thinking of getting into a social media manager career? Find out the salary, job description, a day in the life and more.
Free web analytics tools can be as useful for media sites as a paid one. Google Analytics track sites with the same features and reports as costly tools.
A definition of the term prime time TV. Includes the different time slots for prime time between the major TV networks.
An assignment editor is the heartbeat of the television newsroom. Know how to handle time management, intense pressure and logistical challenges.
Confused by SEO? Follow 8 SEO tips to increase readership.
News ideas are easy to find when you're a reporter looking for a story. These 10 ways to get news ideas will help you when you're stumped.
The Newsroom is HBO's new show about what it's like to work in the media. But does the fictitious show really reflect the life of a media professional?
A definition of the radio and television term call letters.
Social media doesn't work. It's the cry of many business owners that don't have a social media specialist spearheading their social media campaigns.
Successful on-air announcers make their famous radio personalities. Develop your own to attract loyal listeners and become irreplaceable to your station.
Media careers are exciting, demanding and full of personal sacrifices that have to be made to get to the top. Weigh the pros and cons of this career choice before deciding if working in TV, radio, print or online media is right for you.
Tripods are useful tools in shooting steady video, but it can become a crutch. Learn about body position and standing for creative steady shots.
A media job interview is designed to allow potential bosses to learn more about you. Find out what and how to ask questions to show them your qualities.
Just like Facebook and Twitter, all businesses need to be using Google Plus. Otherwise, you're simply ignoring millions of people who could help you grow your business.
A definition of the broadcasting term o&o and how it is used in media.
The Walt Disney Company is the world's largest media company. Find out more about the TV, movie, theme park and entertainment properties the Walt Disney Company owns and how it grew from Mickey Mouse cartoons into the corporate giant it is today.
Build your radio brand by doing more than playing music and selling advertising. Get the results you want by reaching listeners through your airwaves and beyond.
TV reporters gets to witness history while on the scene and tell others about important events. Know the skills required to be successful in TV reporting.
Nielsen has just released its 2013-2014 DMA list which ranks US markets. Check out which ones went up and which went down in this analysis.
A bad job interview can stop career advancement in its tracks. Avoid these 5 mistakes so that you're not the victim of a bad job interview.
Media myths create many misconceptions about how news is covered. Uncover the reality behind six common media myths so that you're a wiser news user.
Build your magazine brand so it stands out on a crowded newsstand. Transform your magazine from its cover through your articles and graphic design so that your publication gets noticed.
Media relations is a strategy companies use to develop a positive brand image through broadcast, print and online media. Discover why media relations pros often have a difficult relationship with those who work in news media.
A definition of the broadcasting term public service announcement.
For a free analytics tool, AWStats comes with some powerful features to track your site's strengths and weaknesses. There are drawbacks to consider before adding AWStats to your site, though.
Those in the new media were shocked, saddened and outraged watching the 9/11 terrorist attacks, but they went to work on the biggest story of their lives.
"Blame the Media!" is easy to shout when people look at the world and don't like what they see. As media
Are your hashtags actually hurting you? See how your social media strategy is being crippled if you’re not using hashtags properly.
TV and childhood obesity are being linked by media critics who say kids' waistlines are expanding as their TV time grows. Examine the evidence to decide whether TV should be blamed for this childhood health problem.
Scott Pelley rose through the ranks of television news before being named the weeknight anchor at CBS.Learn about his career, highlights, and personal info.
A talent agent can boost your media career. Weigh the pros and cons before deciding if a talent agent will help meet your goals.
Building your media brand takes careful planning. In five easy steps, you can start developing a powerful media brand using the Internet.
A media resume should tell editors or news directors about your work background.Use these tips to sell your media experience and climb the candidate pile.
Media strategy provides the road map for your media company's growth. Set media strategy goals for your broadcast, print or online company to boost your profits and strengthen your brand.
Megyn Kelly is one of the most popular anchors on Fox News Channel. Find out how Megyn Kelly got her start in the law profession before rocketing to fame on national TV.
Liberal media bias is a common claim made against all U.S. media. Find out how the accusations are made and if they're true in regards to politics.
Oprah Winfrey is unmatched in her ability to use television to connect with viewers and to bring positive change to society.
Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interacting with clients and listeners on the air.
Covering news on politics requires knowledge of the political process, street smarts to avoid being used by a candidate, a commitment to journalism ethics and the ability to report news quickly without a script. Get the tips you need to make sure when you cover news on politics, you are the winner on election night no matter how the candidates finish.
Media sales can be the fastest way to reach your media career dreams. Know how to sway potential clients to sign contracts so they can boost their business.
There's a strategy to writing headlines for the web that get noticed. Start producing effective headlines for your media site to generate click throughs and earn loyal readers.
Rush Limbaugh is the most popular personality on U.S. radio. He launched his national politically conservative radio program shortly after the Fairness Doctrine was repealed, which helped stations broadcasting his program from having to also air opposing viewpoints.
Social media consultants find companies the path to great results on all social media accounts. Learn how social media engage audiences for a higher ROI.
Finding a talent agent to boost your media career takes patience and a thorough understanding of your personal goals. Know which questions to ask before signing a contract with a talent agent.
Features of web analytics tools vary greatly from service to service. Look beyond the sales pitch to find 10 of the best paid and free web analytics solutions to measure and improve your site.
Media pros are experts at running newspapers, TV or radio stations. But find out why many lack the critical skills of advertising their brand effectively.
Write news stories that will grab attention. These 5 ways to write news stories with impact will help you use news writing to build a bigger audience.
Media professionals face many ethical questions on the job and away from work. The decisions that you make now can have an impact on your media career.
Katie Couric has versitility beyond most television personalities. She has worked for three TV network news divisions and found success in widely different on-air roles.
Daily Stats translates your complicated log files into simple percentages and graph charts. There are benefits and drawbacks to consider before adding this free analytics tool to your site.
User comments let you hear the voices of your audience. Sometimes those voices turn downright offensive and it's up to you to decide what type of content you'll allow.
Anonymous sources must be used with caution when writing news stories. Know when anonymous sources could get you into ethical or legal trouble before releasing a broadcast, print on online news report.
A definition of the term syndication and how it is used in media.
Sensationalism is a common criticism of today's news coverage. Find out whether these claims accurately describe the news reporters produce.
Creative video isn't just for moviemakers. News crews can also shoot creative video to make their stories more powerful.
Comcast Corporation has transformed itself from a cable TV service provider to one of the largest media companies in the world. Learn more about Comcast Corporation and its properties.
TV sweeps provide a great opportunity for you to build your TV audience. By developing content that can easily be promoted and by sharpening your advertising and branding, you will get more viewers during a TV sweeps period and increase your profits.
Advertising your media brand can extend beyond billboards and bumper stickers. There are creative ways you can advertise your media brand and your logo that are memorable and will get results.
Writing shorter news stories takes skill. Get 5 tips on saving space or time while telling a complete story in fewer words.
Errors in reporting lead to inaccurate news stories, a confused audience and the possibility of a lawsuit. These 10 errors in reporting are easy to make, but must be avoided if you want to be a respected journalist.
Topical promotion can be a quick way to boost your TV news ratings, if it's done effectively. Learn the secrets of topical promotion so the audience will choose your newscast over all others.
Talent tips for TV news anchors and reporters are often given by TV talent coaches that a station or network hires. Know what kind of talent tips to expect from television talent coaches and how their advice might impact your career.
Keep readers clicking through your site. Use 10 simple tips to make your site sticky.
Successful TV news careers require you to constantly build your skills. Develop your confidence and credibility in 10 ways to boost your value as the media landscape changes.
Omniture SiteCatalyst is a very comprehensive and visually appealing web analytics tool for site visitors' activity tracking, but it's not without faults.
Focus group research is a common tool used in media. Find out how the opinions of ordinary people can determine what you see in broadcast, print and online media.
A TV consultant offers a wide variety of research, advice and products to a TV station's staff and management. Find out how a TV consultant can bring better ratings and more revenue to a station.
A definition of the media advertising term proof of performance.
Social TV is a blend of two mediums, social media and television. Find out how to combine the two for explosive growth in your audience numbers.
These are 5 of the best TV websites that track developments in the television industry. Check these best TV websites daily to find out about TV jobs, TV gossip and all the developments behind the scenes.
A definition of the term tv markets.
Brand guidelines help you set your media company apart from your competition. Follow these do's and don'ts to get the most of your unique position in the marketplace.
Paula Deen's interview by Matt Lauer on the Today Show is a textbook example of how to conduct a difficult conversation on live television. Media pros can learn how to ask probing questions by watching the Paula Deen interview.
A TV photographer has a front seat to history, recording important news events through a camera lens. Discover what it takes to have a successful career as a TV photographer.
How to write faster is one skill most news reporters constantly seek. Learn how to write faster from the moment you leave the newsroom until you're faced with your daily deadline.
A definition of the term magazine mastheads.
CNN problems involve its declining ratings and programming decisions as it falls further behind its cable TV news rivals. Get a timeline of CNN problems, as it tries to rebuild its brand by avoiding either the conservative or liberal political labels of the competition.
The top 10 media people to watch in 2014 will change the way we get news and entertainment. Learn more about how they'll reshape the media industry.
Television news ratings are the lifeblood of the industry. Boost your television news ratings by knowing which types of people to lure into choosing your station over all others.
For decades, newspapers have relied on the front page's headline to sell the edition the next day. But now, newspapers must break stories online and offline to keep subscribers, earn new readers and become the go-to resource for breaking news.
Everyone wants more money for the work they do. If you work in media, know the steps you should take if you're ready to ask your boss for a pay raise.
Sex on TV seems to be everywhere. Find out why critics say sex on TV is harmful to society and what TV producers say.
Sean Hannity's conservative political views are unmistakeable in everything he says on TV, radio or in his bestselling books. Find out more about how his national media career got its start.
Big media is defined by 10 companies that are broadcast, print and online leaders. Learn about the top 10 big media companies, what they own and how they influence what we see, hear and read.
TV news ratings can make or break careers for station owners, managers and on-air talent. Get the 10 ways to build your TV news ratings while crushing the competition.
ABC's Good Morning America co-anchor Robin Roberts can best be described as versatile and competitive. Learn more about how this one-time women's basketball standout found success in television and faced her most formidable opponent, breast cancer.
Webtrends was the first web analytics tool on the scene. Over the years, the company's evolved its tracking tools to keep up with the competition.
Rupert Murdoch is one of the most powerful media moguls in the world, with television, print and motion picture properties. Learn how he built News Corp. and why his power also comes with controversy.
Today's news media professionals are using social networking to find story ideas, connect with their audience and to become a source for breaking news. Use media social networking tips and tricks to take advantage of technology that's changing the way you report the news.
Media violence is often blamed for bloodshed, especially when it involves young people. Find out whether TV and hip-hop music should be held responsible for media violence and its real-life consequences.
Investigative reporting is meant to raise eyebrows and questions. These 5 investigative stories will always be remembered, some for their successes, others for their presumed failures.
A media contest will spark interest and draw new people to your newspaper, magazine, website, TV station or radio outlet. But it takes careful planning to execute a successful media contest that will have long-lasting brand benefits.
Billboards can be a powerful way to advertise your print, broadcast or online media company. Know the pros and cons of billboard advertising so you'll get results.
Can newspapers be saved? Yes. And it only takes 5 key strategies to make sure your favorite newspaper keeps getting printed day after day.
You've found the job you want to land to take you to that next step in your media career. But are you eliminating yourself from the competition before you even send in your resume and clips?
Real news helps you live better because you make smart decisions. Many young people say they don't need real news. Find out why that will hurt the media industry and society in the years to come.
A newspaper company faces unprecedented challenges in trying to survive the changing media industry. Read three dramatically different newspaper company survival strategies as some of the best-known newspaper publishers try to chart a course for the future.
A definition of the television term voiceover and how it is used in media.
Covering crime news is a routine assignment for most reporters who often become immune to the tragedies in other people's lives. Make your crime news stories more meaningful by maintaining ethical standards and sensitivity for victims while digging for the truth about what happened.
Dominate social media. Look at the pros and cons of each social media site to decide the right way to approach your social media strategy.
Nancy Grace took her courtroom experience to the TV airwaves to become one of the most well-known legal analysts in the U.S. See why Nancy Grace's outspoken opinions on some of the nation's most sensational cases has brought controversy.
Brand management is critical for any media outlet. Use six tips to get people talking and expand your audience.
Just Shoot Me proved that laughs can be found in the high-pressure world of fashion magazine publishing. TV shows about media rarely give us insight into the publishing world, but see how Just Shoot Me showed us that the fashion industry has its funny blemishes. Page 9.
SWOT analysis helps you identify ways to build your media company. Using SWOT analysis shows you how to grow your audience, boost your branding and stay ahead of your media competition.
A definition of the television term live shot and how it is used in media.
You can get jobs with a communications degree that don't involve working in print, broadcast or online media. Get the job you want with a communications degree by knowing where to look.