1. Money

Your suggestion is on its way!

An email with a link to:


was emailed to:

Thanks for sharing About.com with others!

Most Emailed Articles

How To Fill Out Form W-4

Media: Most Popular Articles

These articles are the most popular over the last month.
The 6 Types of Media Advertising
Media advertising involves more than just making a 30-second commercial or placing a display ad in a print publication. Decide which of six types of ads will reach your audience and deliver the results you want.
How Politicians Use the Media to Win Elections
Media and politics usually mix as well as oil and water. Reporters seek the truth, while politicans seek election. See the 8 ways politicians can successfully manipulate media coverage to get votes.
How Media Censorship Affects the News
Media censorship may bring to mind government-controlled news reports from a Cold War-era communist country. But in America today, the news is censored in your hometown newspaper or on network television in ways you may not realize.
Understand The Nielsen TV Ratings
Almost everyone has heard of the Nielsen TV ratings, which are used to measure which programs are blockbuster hits and which ones are underperforming. Even seasoned media pros have a hard time interpreting the numbers. Learn how to use Nielsen data to track the popularity of TV shows.
12 Events that Triggered Media Coverage Evolution
Some news events have the power not just to change lives, but to transform how news media outlets cover stories. New techology is often used for the first time to cover breaking news. Other times, there's a shift in editorial direction to reflect public opinion. These 12 events pushed news media into a new era of communication.
5 Tips for Conducting a Good TV Interview
A TV interview can be a showcase of your talents. Preparation and knowledge are key to conducting memorable TV interviews that will build your career.
How to Sell Radio Ads and Convince Your Clients...
Radio ads can be the most effective tool for a client to boost sales at a low cost. If you work in radio, know how to tout the benefits of radio ads.
Move from Being On TV to Becoming a TV...
If you work at a television station, you've realized the people who make the most money are the ones who carved themselves a niche as a TV personality.
News Package
A definition of the television term news package and how it is used in media. Includes description of different lengths of news packages.
4 Ways to Make Money with a Media Website
Most people don't think you can make money with a media website, but if you make the right choices, you can watch the dollars roll in.
10 Ways to Improve Your TV News Writing
News writing for television combines several unique skills. Turn wordy, hard-to-understand copy into sizzling scripts with 10 easy tips.
Demographic Information
A definition of the term demographic information.
5 Live Shot Tips for TV News Reporters
Mastering a live shot is a critical skill for anyone who works in TV news. Learn how to stay calm, talk in outline form and think on your feet as you report live from the scene.
FCC Rules for Television
Despite all the changes in media, most of the FCC rules on indecency still apply to broadcast television stations. Learn about the FCC rules and why many broadcasters say they need to better reflect today's media landscape.
How to Sell Magazine Advertisements
Magazine advertisements give companies a way to reach highly-targeted customers through a glossy presentation. If you sell magazine advertisements, know how to sell clients on the advantages over other forms of media.
Find Your Broadcast Voice
Broadcast voice training is one of the forgotten lessons of working in TV or radio. Media pros who take time for vocal training will come across as more natural sounding on the air, and can build their media careers faster.
TV News Anchor Career Profile
A TV news anchor is the highest-profile person at a local station or national network. Develop your skills and take your seat behind the anchor desk.
How to Sell TV Advertisements to Your Clients
TV ads offer the best way to spread a client's sales message. If you work in television, learn how to get a deal signed and a client on the air.
TV News History of the Past 50 Years
TV news history is filled with many breakthroughs and changes. Look through the past 50 years at how technology, editorial judgment and show-business techniques have evolved over time.
TV News Producer Career Profile
A TV news producer has one of the highest-pressure jobs at a station. But if you master your skills, you will be in high demand.
Webalizer Review
If Webalizer sounds familiar to you, it's probably because you've seen it in on servers running Cpanel. It can be installed on any server and its ease of use makes it one of the most popular free analytics tool.
A definition of the television term dma and how it is used in media.
TV News Director Career Profile
TV news directors manage the news department and staff and develop a news brand. Know the skills needed to become a successful TV news director.
The 7 Basics of a TV Contract
TV contracts can be simple or complicated agreements. Understand the key elements of typical TV contracts that connect personnel to stations.
How to Sell Newspaper Advertisements
Newspaper advertisements are the most effective way to boost its sales. Know how to sell its strengths to clients who are considering other media formats.
A definition of the broadcasting term o&o and how it is used in media.
How to Sell Online Advertisements
Online advertisements are flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal.
News Ideas and Where to Find Good Stories
News ideas are easy to find when you're a reporter looking for a story. These 10 ways to get news ideas will help you when you're stumped.
Stop Shooting Amateur-Looking Video
Anyone can grab a video camera and hit the record button. Jump from amateur to expert by learning the secrets that media videographers use every day.
How to Prepare for a Media Job Interview
Your cover letter and resume have won you a media job interview. Know what key questions you'll likely be asked so that you can make a good first impression and get the job.
How to Get Answers to Your Tough Reporter...
Reporter questions sometimes lead to confrontation. These five tips help you ask tough questions in ways that get answers instead of anger.
A definition of the television term vosot and how it is used in media. Includes the components that make a vosot and related definitions.
3 Keys for Local Magazines to Turn Readers into...
Local magazines can succeed while other forms of local media don't. Know the 3 steps that are key to making a local magazine find readers and revenue.
10 Tips for Building Your Radio Brand On and...
Build your radio brand by doing more than playing music and selling ads. Get results by reaching listeners through your airwaves and beyond.
5 Ways to Improve Your Magazine's Brand
Build your magazine brand so it stands out on a crowded newsstand. Give your magazine a brand identity to keep loyal readers and gain new ones.
6 Tips to Produce Steady Video without Using a...
Tripods are useful tools in shooting steady video, but they can become a crutch. Shoot steady video on the go without using a camera stabilizer.
Why Broadcasting Networks Still Have So Much...
Broadcasting networks may seem like a throwback to the glory days of TV and radio. Find out why they still have so much power in the media industry.
What Makes Public Service Announcements...
Public service announcements aren't commercials, but they advertise important messages to TV and radio audiences. Learn about the most popular public service announcements.
The Pros and Cons of Media Careers
Media careers are exciting and demanding. Weigh the pros and cons of careers in the media industry to decide if this career is right for you.
TV Photographer Career Profile and Job...
A TV photographer has a front seat to history, recording important news events. Discover what it takes to be successful in this career path.
10 Steps to a Successful Website
Build a successful website that keeps visitors coming back and clicking, clicking, clicking. Follow these 10 steps to success.
How News Coverage Has Changed Since the 9/11...
Those in the new media were shocked, saddened and outraged watching the 9/11 terrorist attacks, but they went to work on the biggest story of their lives.
Jobs You Can Get with a Communications Degree
Get jobs with a communications degree that don't involve working in the media. Find the job you want when you know where to look.
Questions to Ask During a Media Job Interview
A media job interview is designed to allow potential bosses to learn more about you. Find out what and how to ask questions to show them your qualities.
Talent Agent Pros and Cons
A talent agent can boost your media career. Weigh the pros and cons before deciding if a talent agent will help meet your goals.
What are Radio Formats and Why Do They Matter?
You've heard the names of radio formats, such as Top 40, adult contemporary, album rock. Find out why they matter to your career and your company.
Is There Liberal Media Bias?
Liberal media bias is a common claim made against all U.S. media. Find out how the accusations are made and if they're true in regards to politics.
Create SEO Headlines That Will Get Clicks
Creating SEO headlines that generates clicks takes practice. These 8 tips will help you master SEO headlines and boost your web traffic.
Call Letters
A definition of the radio and television term call letters.
TV Reporter Career Profile and Job Description
TV reporters gets to witness history while telling an audience about important events. Know the skills required to be successful in TV reporting.
5 Tips to Negotiate a Media Contract
Before signing years of your life away in a contract, know how to negotiate the terms to your advantage. Otherwise, you may get stuck with no way out.
The Ethics of Magazine Photo Manipulation
Photo manipulation is as old as photography itself. Set standards so that you make photos that don't distort reality or destroy your reputation.
CBS News Anchor Scott Pelley Bio
Scott Pelley rose through the ranks of television news before being named the weeknight anchor at CBS.Learn about his career, highlights, and personal info.
Media Myths and Misconceptions about News...
Media myths create many misconceptions about how news is covered. Uncover the reality behind six common media myths so that you're a wiser news user.
Tips for Avoiding Media Bias When Covering...
Media bias is a common charge that politicians use against reporters. Make sure your reports don't back up their claims of media bias.
Website vs. Facebook
These days, virtually all media outlets have websites as well as Facebook pages. Where should you put your focus? Consider the pros and cons of each.
A definition of the broadcasting term affiliate and how it is used in media.
5 Ways to Build Your Media Sales Career
Media sales can be the fastest way to reach your career dreams. Know how to sway potential clients to sign contracts and stick with you.
Why Your Company Needs an Online Media Consultant
An online media consultant brings companies results on social media accounts. Find out what you can expect if you hire an online media consultant.
Google Analytics Review
Free web analytics tools can be as useful for media sites as a paid one. Google Analytics track sites with the same features and reports as costly tools.
Assignment Editor Career Profile and Job...
An assignment editor is the heartbeat of the television newsroom. Know how to handle time management, intense pressure and logistical challenges.
Proof of Performance
A definition of the media advertising term proof of performance.
News about CNN's Problems with Ratings and...
CNN has faced many problems with its ratings falling further behind its cable news rivals. Get a timeline of issues as CNN tries to rebuild its brand.
How to Find a Talent Agent to Boost Your Media...
Finding a talent agent to boost your media career takes a hard look at your own goals. Know what to ask before signing a talent agent's contract.
Why Is There So Much Breaking News on TV?
Everywhere you look, there's breaking news on TV. There are 3 key reasons why you're seeing so much more breaking news coverage today than ever before.
5 Ways to Build Your Media Brand on the Internet
Building your media brand takes careful planning. In five easy steps, you can start developing a powerful media brand using the Internet.
Host a Successful Radio Remote Broadcast
Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interacting with clients and listeners on the air.
The Threat of Real News and Why We Need It
Many young people say they don't need real news. Find out why that will hurt the media industry and society in the years to come.
5 Reasons to Become a TV News Anchor
There are more reasons you may want to become a TV news anchor beyond just seeing yourself on the air. The 5 reasons to become a TV news anchor will help you decide whether this career is right for you.
Premium, Free or Freemium Web Content
Thinking about converting your site to a paid content or freemium business model? Look at the pluses and minuses of offering paid, freemium and free web content.
Topical Promotion Can Boost Your TV News Ratings
Topical promotion can be a quick way to boost your TV news ratings, if it's done effectively. Learn the secrets of topical promotion so the audience will choose your newscast over all others.
Why Syndication Is a Cornerstone of Media
Syndication is a critical part of the media industry. Find out how syndication gets popular print and broadcast content into your home.
8 Ways to Write the Best News Stories about...
Covering political news requires in-depth knowledge and skills. Get the tips you need to make sure your reporting is the winner on election night.
Prime Time TV
A definition of the term prime time TV. Includes the different time slots for prime time between the major TV networks.
How to Write Great Headlines for the Web
There's a strategy to writing headlines for the web that get noticed. Start producing effective headlines for your site to build a loyal audience.
Sean Hannity Bio
Sean Hannity's conservative political views are unmistakeable in everything he says on TV, radio or in his bestselling books. Find out more about how his national media career got its start.
TV News Jobs at Local Stations
TV news jobs are always available at local stations. They include more than just the usual reporter and anchor positions. Get profiles of who does what and how much they're paid so you can best match your skills for TV news jobs that interest you most.
How a TV Consultant Can Bring Success to a...
A TV consultant offers a wide variety of research, advice and products to a TV station. Find out how a consultant can bring success to your station.
Top Tips for Shooting Creative Videos
Creative video isn't just for moviemakers. News crews can also shoot creative video to make their stories more powerful.
The Basics of Applying for Media Jobs
You've found the job you want to land to take you to that next step in your media career. But are you eliminating yourself from the competition before you even send in your resume and clips?
5 Reasons New News Reporters Quit the Media...
New news reporters are eager to launch their career, yet many leave the media industry after a short time. These are the top 5 reasons new reporters quit the job they'd always wanted.
How to Write a Media Resume That Gets Noticed
A media resume should tell a potential boss about your work background. Learn how to sell your media experience and climb the job candidates' pile.
Talent Tips from a TV Talent Coach
Talent tips for TV news anchors and reporters are often given by TV talent coaches that a station or network hires. Know what kind of talent tips to expect from television talent coaches and how their advice might impact your career.
Why You Should Use Google Plus for Your Business
Reach an entirely new audience through social media. Use Google Plus for businesses to grow your company beyond the usual Facebook and Twitter pages.
Oprah Winfrey Bio
Oprah Winfrey is unmatched in her ability to use television to connect with viewers and to bring positive change to society.
5 Ways to Write Faster When Reporting the News
Great reporters write quickly every day. Learn how to write faster from the moment you leave the newsroom until you're faced with your daily deadline.
The Walt Disney Company Profile
The Walt Disney Company is the world's largest media company. Find out more about the TV, movie, theme park and entertainment properties the Walt Disney Company owns and how it grew from Mickey Mouse cartoons into the corporate giant it is today.
5 Questions to Ask Yourself Before Trusting...
Anonymous sources must be used with caution when writing news stories. Know when anonymous sources could get you into ethical or legal trouble.
How to Become a Memorable Radio Personality
Be a radio personality who's more than just a voice on the air. Develop your radio personality by getting involved in your city and attracting publicity.
Big Media and the Top 10 Media Companies
Big media is defined by 10 companies that are broadcast, print and online leaders. Learn about the top 10 big media companies, what they own and how they influence what we see, hear and read.
5 Ways to Write News Stories with Impact
Write news stories that will grab attention. These five tips help you use your news writing to build a bigger audience and make an impact.
Social Media Manager Career Profile
Thinking of getting into a social media manager career? Find out the salary, job description, a day in the life and more.
Good Ethics Are Still Critical in Mass Media
Mass media ethics have taken a back seat to high-tech breakthroughs in the media industry. Find out why it's critical you maintain ethical standards.
Television News Ratings Tips for Finding More...
Television news ratings are the lifeblood of the industry. Boost your television news ratings by knowing which types of people to lure into choosing your station over all others.
Why You Should Hire a Social Media Specialist
Social media doesn't work. It's the cry of many business owners that don't have a social media specialist spearheading their social media campaigns.
3 Ways to Write Better News Stories about the...
The political process is hard enough for candidates to maneuver, much less reporters. Make your political reporting clear, concise and accurate.
Follow Journalism Ethics in Forming a...
Journalism ethics questions are raised any time a business offers a news department a partnership deal. Know the steps to take to set up a partnership while maintaining the standards of journalism ethics.
Use a Focus Group to Get Answers about Your...
Focus group research uses ordinary people to chart the course of media companies. See how to use focus group research to build your company's audience.
How to Write a Media Cover Letter
Go from potential to paid employee. Write a media cover letter that separates you from the cluster of job candidates applying for the same position.
Keep Journalism Ethics While Endorsing Products
Journalism ethics would seem to clash with any request for a product endorsement. There are some situations when these endorsements are acceptable, even beneficial to your news department. Set your journalism ethics guidelines for your news department before any member of your team is approached to endorse a product.
CBS News Anchor Gayle King Bio
CBS News anchor Gayle King may be known as being Oprah Winfrey's best friend. But find out how she's built a media career all her own.
Meet the Morning News Anchors on Network TV
Some of the most familiar faces on television are those who bring us the morning news. Meet the networks' morning news anchors and find out how they got their jobs.
10 On-Air No-No's for TV News Anchors
Being a TV news anchor is harder than it appears. 10 on-air mistakes could turn off viewers and hurt your news career.
How to Break Your TV Contract Without Killing...
Breaking your TV contract is usually considered taboo. But if you approach it the right way, you can break your TV contract and still maintain important work relationships.
How to Hire a Freelance Writer
Look beyond the glossy clips to hire a freelance writer who can write top-notch articles for your publication or website.
CBS News Anchor Charlie Rose Bio
CBS News anchor Charlie Rose has used his interviewing skills to become anchor of CBS This Morning. Find out more about Charlie Rose and his news career.
Pros and Cons of Using a Guest Editor
Guest editors can breathe new life into publications and bring readers, higher sales and free publicity with them. Learn the pros and cons of working with guest editors, whether you've landed an A-list celebrity or you're working with a local unknown.
3 Key Ways to Promote Your TV Newscast
Your TV station produces an excellent newscast, but more people need to watch it. Besides promoting the stories on your broadcast, find out three other ways you should entice viewers to watch.
TV Sweeps Tips to Build Your Audience
TV sweeps provide a great opportunity for you to build your TV audience. By developing content that can easily be promoted and by sharpening your advertising and branding, you will get more viewers during a TV sweeps period and increase your profits.
5 Steps to Starting Your Own News Site Today
Tired of watching the news? Use these five tips to start your own news site by the end of the day.
Brian Williams Bio
Brian Williams was a volunteer firefighter before deciding to launch his media career, which has made him the most-watch network TV news anchor in the country.
Shoot Live Video Like a Pro
Shooting for live TV requires different skills than video that can be edited before it goes on the air. Shoot like a pro when you're live in 3, 2, 1.
Pros and Cons of Working in a Larger TV Market
TV market size is sometimes considered a barometer for success in the television industry. But find out how working in a larger TV market comes with pros and cons.
Cross Ownership Rules for Broadcast Media and...
Cross ownership rules for broadcast media and newspapers have been in place since the 1970s. Discover why the Federal Communications Commission put rules in place to prevent a single media company from dominating a market, and why some say it's time for reform.
10 Reporting Errors that Lead to Inaccurate...
Reporting errors can lead to inaccurate news stories, a confused audience and a potential lawsuit. Don't let your career be affected by these 10 errors.
How to Optimize Billboard Advertising for Your...
Billboards can be a powerful way to advertise your print, broadcast or online media company. Know the pros and cons of billboard advertising so you'll get results.
ABC News Anchor David Muir Bio
ABC news anchor David Muir represents a new generation of TV network anchors. Learn more about how David Muir got his job as anchor of ABC World News Tonight.
How SWOT Analysis Can Help You Build Your Media...
SWOT analysis is an easy way to build your media company. Use SWOT analysis to see how your company stacks up against the competition.
Viacom Company Profile
Viacom Company is one of the largest media companies in the world. Learn about Viacom Company, its properties and its long and complicated history.
Robin Roberts Bio
ABC's Good Morning America co-anchor Robin Roberts can best be described as versatile and competitive. Learn more about how this one-time women's basketball standout found success in television and faced her most formidable opponent, breast cancer.
Build a Radio Website that Gets Results
A radio station has always tried to attract the ears of listeners. Know how to build a radio website to target your audience's eyes to boost your ratings and revenue.
How Live News Has Changed Over the Years
Live news reports are common on TV. Find out how technology has changed over the decades to allow stations to produce live coverage more easily.
10 Ways to Make Sure Your News Stories Are Fair
Every news report is supposed to be fair, yet many reporters are accused of bias. Ensure you're being fair in your reporting with these top tips.
Why a Live Shot Is So Important in TV News
A live shot takes viewers to the scene of breaking news. Find out why a live shot is so important in presenting fresh and urgent TV newscasts.
10 Ways to Build a Successful TV News Career
To be a success in the news business, you continually have to build skills. Develop confidence and credibility to boost your value in the newsroom.
Develop a Social Media Strategy for Researching...
You have millions of news sources at your fingertips through social networks. A social media strategy allows you to use those sources to research news stories, find people to interview and promote your content.
The Dangers of Accepting Payola in Media
Accepting payola is risky business. Know where to draw the line when selling your media product to advertisers or other outside interests.
10 Dumb TV News Mistakes That Annoy Viewers
TV news anchors and reporters often make dumb mistakes that annoy viewers. These top 10 TV news mistakes lead people to turn off the news.
Omniture SiteCatalyst Review
Omniture SiteCatalyst is a very comprehensive and visually appealing web analytics tool for site visitors' activity tracking, but it's not without faults.
5 Reasons Not to Become a TV News Anchor
Being a TV news anchor sounds like a dream job. While there are perks, know the 5 key reasons you might not want to pursue this career.
Top 10 Media Resume Mistakes
Resume mistakes can throw up a roadblock as you hope to advance your media career. Avoid these top 10 resume mistakes to get the job you want.
Nielsen Releases 2013-2014 DMA List
Nielsen has just released its 2013-2014 DMA list which ranks US markets. Check out which ones went up and which went down in this analysis.
Top Tips for Reporting Crime News from the Scene
Reporters routinely cover crime news, which can make them immune to their surroundings. Maintain ethical standards and sensitivity for victims.
5 Media Trends to Watch in 2015
2015 is likely to bring more change to media. These are among the top trends to watch in 2015 in print, broadcast and online media.
Don't Sign a Media Contract Until You Read This
Media contracts are a normal part of working in the media industry. But you need to know what you're signing so that you understand your commitment and what will happen if you ever break your media contract.
3 Ways to Get a Severance Package if You Lose...
Getting a good severance package takes negotiating skills. Know what to ask for to give you some financial peace if you're out of a job.
5 Tips on How to Adlib When You're on the Air
The ability to adlib sets TV and radio pros apart from amateurs. Learn how to adlib so that when you're on the air you always have something to say.
Why Breaking News and Weather Coverage is...
Local TV stations are constantly bragging about having the best breaking news and weather coverage in town. Find out why breaking news and weather are so critical in the success of a TV station.
8 ways to increase your Facebook fans now
Is your Facebook fan page a ghost town? Engage your fans and increase your audience with a proven strategy you can start using today.
CBS Corporation Profile
CBS Corporation is the parent company of the CBS television network and other media businesses. Learn about the properties CBS Corporation owns and why it's one of the most powerful companies in media.
Blame the Media
"Blame the Media!" is easy to shout when people look at the world and don't like what they see. As media
10 Ways the Future of Media Will Be Decided
Several factors will determine the future of media. From technology to changes in news, track the trends of today to find out what will shape tomorrow's media industry.
Norah O'Donnell Bio
Norah O'Donnell is the newest co-host on CBS This Morning. Find out how her background in journalism is helping her make the jump to the studio from being the network's chief White House correspondent.
Oprah Winfrey News
Oprah Winfrey news is full of developments involving her Oprah Winfrey Network cable TV channel. Track her progress from when she launched OWN to her efforts to build its audience.
3 Steps to Writing Accurate Stories on...
Writing political polls is easy content for your newsroom. But it requires attention to detail to report the numbers accurately.
10 Media People to Watch in 2015
The 10 media people to watch in 2015 may change the industry. Some are on their way up, while others are under big pressure to perform. They all have a big impact on media.
Pulitzer Prizes Profile
The Pulitzer Prizes recognize excellence in journalism and several other categories. Learn more about these prestigous awards and how to apply for them, whether your work has appeared in a printed newspaper, newspaper website or online news site.
3 Reasons to Work in a Small Media Market
Small media markets often get a bad rap. But there are 3 key reasons why your media career can succeed better if you work in a small media market rather than trying for the big leagues.
10 Reasons You Need a Copy Editor
Behind every great writer is a great copy editor. A copy editor is critical to have if you write content for print, broadcast or online media.
Is There Sensationalism in News Reports?
Sensationalism is a common criticism of today's news coverage. Do these claims accurately describe the news reporters produce?

©2015 About.com. All rights reserved.