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Media: Most Popular Articles

These articles are the most popular over the last month.
The 6 Types of Media Advertising
Media advertising involves more than just making a 30-second commercial or placing a display ad in a print publication. Decide which of six types of ads will reach your audience and deliver the results you want.
Understand The Nielsen TV Ratings
Almost everyone has heard of the Nielsen TV ratings, which are used to measure which programs are blockbuster hits and which ones are underperforming. Even seasoned media pros have a hard time interpreting the numbers. Learn how to use Nielsen data to track the popularity of TV shows.
Move from Being On TV to Becoming a TV...
If you work at a television station, you've realized the people who make the most money are the ones who carved themselves a niche as a TV personality.
12 Events that Triggered Media Coverage Evolution
Some news events have the power not just to change lives, but to transform how news media outlets cover stories. New techology is often used for the first time to cover breaking news. Other times, there's a shift in editorial direction to reflect public opinion. These 12 events pushed news media into a new era of communication.
5 Tips for Conducting a Good TV Interview
A TV interview can be a showcase of your talents. Preparation and knowledge are key to conducting memorable TV interviews that will build your career.
4 Ways to Make Money with a Media Website
Most people don't think you can make money with a media website, but if you make the right choices, you can watch the dollars roll in.
How Politicians Use the Media to Win Elections
Media and politics usually mix as well as oil and water. Reporters seek the truth, while politicans seek election. See the 8 ways politicians can successfully manipulate media coverage to get votes.
How to Sell TV Advertisements
TV advertisements offer the best way to spread a client's sales message. If you work in television, Learn how to get a deal signed and a client on the air.
How Media Censorship Affects the News
Media censorship may bring to mind government-controlled news reports from a Cold War-era communist country. But in America today, the news is censored in your hometown newspaper or on network television in ways you may not realize.
Lessons to Learn after NBC Dumps Trump
Media pros can learn a lot from NBC after it ended its ties with billionaire Donald Trump. Protect yourself from saying something that can get you fired.
How to Sell Magazine Advertisements
Magazine advertisements give companies a way to reach highly-targeted customers through a glossy presentation. If you sell magazine advertisements, know how to sell clients on the advantages over other forms of media.
10 Ways to Improve Your TV News Writing
News writing for television combines several unique skills. Turn wordy, hard-to-understand copy into sizzling scripts with 10 easy tips.
TV News Producer Career Profile
A TV news producer has one of the highest-pressure jobs at a station. But if you master your skills, you will be in high demand.
Find Your Broadcast Voice
Broadcast voice training is one of the forgotten lessons of working in TV or radio. Media pros who take time for vocal training will come across as more natural sounding on the air, and can build their media careers faster.
FCC Rules for Television
Despite all the changes in media, most of the FCC rules on indecency still apply to broadcast television stations. Learn about the FCC rules and why many broadcasters say they need to better reflect today's media landscape.
TV News Anchor Career Profile
A TV news anchor is the highest-profile person at a local station or national network. Develop your skills and take your seat behind the anchor desk.
How to Sell Radio Advertisements
Radio advertisements can be the most effective tool for a client to boost sales at a low cost. If you work in radio, know how to tout the benefits of radio advertisements while addressing the drawbacks.
Stop Shooting Amateur-Looking Video
Anyone can grab a video camera and hit the record button. Jump from amateur to expert by learning the secrets that media videographers use every day.
Demographic Information
A definition of the term demographic information.
Is NBC Right in Keeping Brian Williams?
NBC news anchor Brian Williams may be losing his seat on Nightly News, but he hasn't been fired. Do you think NBC acted correctly by moving him to MSNBC?
DMA
A definition of the television term dma and how it is used in media.
TV News History of the Past 50 Years
TV news history is filled with many breakthroughs and changes. Look through the past 50 years at how technology, editorial judgment and show-business techniques have evolved over time.
5 Live Shot Tips for TV News Reporters
Mastering a live shot is a critical skill for anyone who works in TV news. Learn how to stay calm, talk in outline form and think on your feet as you report live from the scene.
How to Sell Online Advertisements
Online advertisements are flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal.
News Package
A definition of the television term news package and how it is used in media. Includes description of different lengths of news packages.
The 7 Basics of a TV Contract
TV contracts can be simple or complicated agreements. Understand the key elements of typical TV contracts that connect personnel to stations.
News about CNN's Problems with Ratings and...
CNN has faced many problems with its ratings falling further behind its cable news rivals. Get a timeline of issues as CNN tries to rebuild its brand.
How to Prepare for a Media Job Interview
Your cover letter and resume have won you a media job interview. Know what key questions you'll likely be asked so that you can make a good first impression and get the job.
TV News Director Career Profile
TV news directors manage the news department and staff and develop a news brand. Know the skills needed to become a successful TV news director.
Why Broadcasting Networks Still Have So Much...
Broadcasting networks may seem like a throwback to the glory days of TV and radio. Find out why they still have so much power in the media industry.
10 Steps to a Successful Website
Build a successful website that keeps visitors coming back and clicking, clicking, clicking. Follow these 10 steps to success.
How to Get Answers to Your Tough Reporter...
Reporter questions sometimes lead to confrontation. These five tips help you ask tough questions in ways that get answers instead of anger.
Vosot
A definition of the television term vosot and how it is used in media. Includes the components that make a vosot and related definitions.
6 Tips to Produce Steady Video without Using a...
Tripods are useful tools in shooting steady video, but they can become a crutch. Shoot steady video on the go without using a camera stabilizer.
How to Sell Newspaper Advertisements
Newspaper advertisements are the most effective way to boost its sales. Know how to sell its strengths to clients who are considering other media formats.
5 Ways to Improve Your Magazine's Brand
Build your magazine brand so it stands out on a crowded newsstand. Transform your magazine from its cover through your articles and graphic design so that your publication gets noticed.
5 Media Jobs in Danger of Disappearing
As the media industry moves in new directions, some media jobs are being left behind. Learn about 5 dying media jobs and why they are becoming obsolete, due to new technology or new priorities.
Topical Promotion Can Boost Your TV News Ratings
Topical promotion can be a quick way to boost your TV news ratings, if it's done effectively. Learn the secrets of topical promotion so the audience will choose your newscast over all others.
Jobs You Can Get with a Communications Degree
Get jobs with a communications degree that don't involve working in the media. Find the job you want when you know where to look.
The Pros and Cons of Media Careers
Media careers are exciting and demanding. Weigh the pros and cons of careers in the media industry to decide if this career is right for you.
Social Media Manager Career Profile
Thinking of getting into a social media manager career? Find out the salary, job description, a day in the life and more.
O&O
A definition of the broadcasting term o&o and how it is used in media.
How News Coverage Has Changed Since the 9/11...
Those in the new media were shocked, saddened and outraged watching the 9/11 terrorist attacks, but they went to work on the biggest story of their lives.
CBS News Anchor Scott Pelley Bio
Scott Pelley rose through the ranks of television news before being named the weeknight anchor at CBS.Learn about his career, highlights, and personal info.
How to Write a Media Cover Letter
Go from potential to paid employee. Write a media cover letter that separates you from the cluster of job candidates applying for the same position.
Talent Agent Pros and Cons
A talent agent can boost your media career. Weigh the pros and cons before deciding if a talent agent will help meet your goals.
Media Myths and Misconceptions about News...
Media myths create many misconceptions about how news is covered. Uncover the reality behind six common media myths so that you're a wiser news user.
What Makes Public Service Announcements...
Public service announcements aren't commercials, but they advertise important messages to TV and radio audiences. Learn about the most popular public service announcements.
Prime Time TV
A definition of the term prime time TV. Includes the different time slots for prime time between the major TV networks.
TV Reporter Career Profile and Job Description
TV reporters gets to witness history while telling an audience about important events. Know the skills required to be successful in TV reporting.
News Ideas and Where to Find Good Stories
News ideas are easy to find when you're a reporter looking for a story. These 10 ways to get news ideas will help you when you're stumped.
Build Your Radio Brand
Build your radio brand by doing more than playing music and selling advertising. Get the results you want by reaching listeners through your airwaves and beyond.
Questions to Ask During a Media Job Interview
A media job interview is designed to allow potential bosses to learn more about you. Find out what and how to ask questions to show them your qualities.
The Ethics of Magazine Photo Manipulation
Photo manipulation is as old as photography itself. Set standards so that you make photos that don't distort reality or destroy your reputation.
Live Shot
A definition of the television term live shot and how it is used in media.
Host a Successful Radio Remote Broadcast
Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interacting with clients and listeners on the air.
Is There Liberal Media Bias?
Liberal media bias is a common claim made against all U.S. media. Find out how the accusations are made and if they're true in regards to politics.
5 Ways to Build Your Media Sales Career
Media sales can be the fastest way to reach your career dreams. Know how to sway potential clients to sign contracts and stick with you.
Premium, Free or Freemium Web Content
Thinking about converting your site to a paid content or freemium business model? Look at the pluses and minuses of offering paid, freemium and free web content.
SEO Tips for Editors
Confused by SEO? Follow 8 SEO tips to increase readership.
Website vs. Facebook
These days, virtually all media outlets have websites as well as Facebook pages. Where should you put your focus? Consider the pros and cons of each.
What Can a Social Media Consultant Do for Your...
Social media consultants find companies the path to great results on all social media accounts. Learn how social media engage audiences for a higher ROI.
Savannah Guthrie Bio
Savannah Guthrie is the co-anchor of NBC's Today show, after making a fast rise through local television. Her law degree has helped her get news assignments to cover high-profile court cases.
Call Letters
A definition of the radio and television term call letters.
Why Syndication Is a Cornerstone of Media
Syndication is a critical part of the media industry. Find out how syndication gets popular print and broadcast content into your home.
Why You Should Hire a Social Media Specialist
Social media doesn't work. It's the cry of many business owners that don't have a social media specialist spearheading their social media campaigns.
TV Photographer Career Profile and Job...
A TV photographer has a front seat to history, recording important news events. Discover what it takes to be successful in this career path.
Assignment Editor Career Profile and Job...
An assignment editor is the heartbeat of the television newsroom. Know how to handle time management, intense pressure and logistical challenges.
Affiliate
A definition of the broadcasting term affiliate and how it is used in media.
Sean Hannity Bio
Sean Hannity's conservative political views are unmistakeable in everything he says on TV, radio or in his bestselling books. Find out more about how his national media career got its start.
Why Is There So Much Breaking News on TV?
Everywhere you look, there's breaking news on TV. There are 3 key reasons why you're seeing so much more breaking news coverage today than ever before.
5 Tips to Negotiate a Media Contract
Before signing years of your life away in a contract, know how to negotiate the terms to your advantage. Otherwise, you may get stuck with no way out.
Google Analytics Review
Free web analytics tools can be as useful for media sites as a paid one. Google Analytics track sites with the same features and reports as costly tools.
Rule the Airwaves as a Memorable Radio...
Successful on-air announcers make their famous radio personalities. Develop your own to attract loyal listeners and become irreplaceable to your station.
What are Radio Formats?
You've heard the names of radio formats -- Top 40, adult contemporary, album rock -- but what are their differences and which audiences do they target?
Who Is NBC News Anchor Lester Holt?
Lester Holt is now the anchor of NBC Nightly News. Find out how he got his start and made it to the prime anchor chair.
Top Tips for Shooting Creative Videos
Creative video isn't just for moviemakers. News crews can also shoot creative video to make their stories more powerful.
Edward R. Murrow Awards
The Edward R. Murrow Awards are presented for outstanding work in electronic journalism. Learn about the Edward R. Murrow Awards and what it takes to win one for your network, station, programming company or website.
Television News Ratings Tips for Finding More...
Television news ratings are the lifeblood of the industry. Boost your television news ratings by knowing which types of people to lure into choosing your station over all others.
How a TV Consultant Can Bring Success to a...
A TV consultant offers a wide variety of research, advice and products to a TV station. Find out how a consultant can bring success to your station.
Build Your Media Brand on the Internet
Building your media brand takes careful planning. In five easy steps, you can start developing a powerful media brand using the Internet.
5 Mistakes New News Reporters Make
It's not easy being a new news reporter. These are the 5 common mistakes that new news reporters make and how they can be corrected.
5 Ways to Write Faster When Reporting the News
Great reporters write quickly every day. Learn how to write faster from the moment you leave the newsroom until you're faced with your daily deadline.
TV and Childhood Obesity
TV and childhood obesity are being linked by media critics who say kids' waistlines are expanding as their TV time grows. Examine the evidence to decide whether TV should be blamed for this childhood health problem.
Media Ethics for Today's Media Professionals
Media professionals face many ethical questions on the job and away from work. The decisions that you make now can have an impact on your media career.
Real News and Why We Need It
Real news helps you live better because you make smart decisions. Many young people say they don't need real news. Find out why that will hurt the media industry and society in the years to come.
5 Reasons New News Reporters Quit the Media...
New news reporters are eager to launch their career, yet many leave the media industry after a short time. These are the top 5 reasons new reporters quit the job they'd always wanted.
Change the Image of Your Media Brand
The image your media brand presents is critically important in attracting the audience you want. Learn how to build or change your media image to build your customer base and boost revenue.
How to Use Social Media to Sell Yourself for a...
Social media isn't just for idle chatter. You can use it to sell yourself for a new job, if you know what kind of content to post and how to comment.
Robin Roberts Bio
ABC's Good Morning America co-anchor Robin Roberts can best be described as versatile and competitive. Learn more about how this one-time women's basketball standout found success in television and faced her most formidable opponent, breast cancer.
5 Questions to Ask Yourself Before Trusting...
Anonymous sources must be used with caution when writing news stories. Know when anonymous sources could get you into ethical or legal trouble.
TV Markets
A definition of the term tv markets.
How You Should Use Google Plus for Business
Just like Facebook and Twitter, all businesses need to be using Google Plus. Otherwise, you're simply ignoring millions of people who could help you grow your business.
Omniture SiteCatalyst Review
Omniture SiteCatalyst is a very comprehensive and visually appealing web analytics tool for site visitors' activity tracking, but it's not without faults.
Brian Williams Bio
Brian Williams was a volunteer firefighter before deciding to launch his media career, which has made him the most-watch network TV news anchor in the country.
How to Write a Media Resume That Gets Noticed
A media resume should tell a potential boss about your work background. Learn how to sell your media experience and climb the job candidates' pile.
10 Media People to Watch in 2015
The 10 media people to watch in 2015 may change the industry. Some are on their way up, while others are under big pressure to perform. They all have a big impact on media.
TV Sweeps Tips to Build Your Audience
TV sweeps provide a great opportunity for you to build your TV audience. By developing content that can easily be promoted and by sharpening your advertising and branding, you will get more viewers during a TV sweeps period and increase your profits.
10 Ways to Build a Successful TV News Career
To be a success in the news business, you continually have to build skills. Develop confidence and credibility to boost your value in the newsroom.
Media Strategy and How to Plan Your Media...
Media strategy provides the road map for your media company's growth. Set media strategy goals for your broadcast, print or online company to boost your profits and strengthen your brand.
Make Your Site Sticky
Keep readers clicking through your site. Use 10 simple tips to make your site sticky.
Webalizer Review
If Webalizer sounds familiar to you, it's probably because you've seen it in on servers running Cpanel. It can be installed on any server and its ease of use makes it one of the most popular free analytics tool.
Focus Group Research in Media
Focus group research is a common tool used in media. Find out how the opinions of ordinary people can determine what you see in broadcast, print and online media.
10 Reporting Errors that Lead to Inaccurate...
Reporting errors can lead to inaccurate news stories, a confused audience and a potential lawsuit. Don't let your career be affected by these 10 errors.
Oprah Winfrey News
Oprah Winfrey news is full of developments involving her Oprah Winfrey Network cable TV channel. Track her progress from when she launched OWN to her efforts to build its audience.
SWOT Analysis Helps Build Your Media Company
SWOT analysis helps you identify ways to build your media company. Using SWOT analysis shows you how to grow your audience, boost your branding and stay ahead of your media competition.
Meet the Morning News Anchors on Network TV
Some of the most familiar faces on television are those who bring us the morning news. Meet the networks' morning news anchors and find out how they got their jobs.
5 Ways to Write News Stories with Impact
Write news stories that will grab attention. These five tips help you use your news writing to build a bigger audience and make an impact.
3 Ways to Get a Severance Package if You Lose...
Getting a good severance package takes negotiating skills. Know what to ask for to give you some financial peace if you're out of a job.
Rob Lowe's DirecTV Ads Give Lessons in...
Not everyone was laughing at Rob Lowe's TV commercials for DirecTV. Find out why the company has ended its ad campaign and what lessons can be learned about comparison advertising.
5 Reasons Why Buying Facebook Fans is Bad for...
Your Facebook page is missing something: fans. But should you buy them?
Nielsen Releases 2013-2014 DMA List
Nielsen has just released its 2013-2014 DMA list which ranks US markets. Check out which ones went up and which went down in this analysis.
Talent Tips from a TV Talent Coach
Talent tips for TV news anchors and reporters are often given by TV talent coaches that a station or network hires. Know what kind of talent tips to expect from television talent coaches and how their advice might impact your career.
5 Ways to Kickstart Your Social Media Campaign
Are you new to social media or ready to take your current social media efforts to the next level? Kickstart your social media campaign in 5 easy steps.
5 Media Trends to Watch in 2015
2015 is likely to bring more change to media. These are among the top trends to watch in 2015 in print, broadcast and online media.
Proof of Performance
A definition of the media advertising term proof of performance.
Blame the Media
"Blame the Media!" is easy to shout when people look at the world and don't like what they see. As media
Viacom Company Profile
Viacom Company is one of the largest media companies in the world. Learn about Viacom Company, its properties and its long and complicated history.
Why Media Pros Should Take Note of New York...
The New York Times had to correct an embarrassing mistake in the wake of the Charleston shootings. It should be a warning sign for all journalists.
Can Newspapers Survive Without Print Editions?
Newspapers have long been threatened by newer forms of media that deliver information faster. See what it'll take for newspapers to survive.
The Walt Disney Company Profile
The Walt Disney Company is the world's largest media company. Find out more about the TV, movie, theme park and entertainment properties the Walt Disney Company owns and how it grew from Mickey Mouse cartoons into the corporate giant it is today.
TV Shows about Media
TV shows about media are some of best-loved classic programs of all time. Learn about the comedies and dramas centering on what it's like to work in television, radio, newspapers and magazines and see why TV shows about media are some of the most creative productions ever made.
8 Ways to Write the Best News Stories about...
Covering political news requires in-depth knowledge and skills. Get the tips you need to make sure your reporting is the winner on election night.
How to Write Great Headlines for the Web
There's a strategy to writing headlines for the web that get noticed. Start producing effective headlines for your site to build a loyal audience.
Highs and Lows of the 2014-15 TV Season
The 2014-15 TV season produced many memorable moments. Find out which networks scored big with prime time programming and which ones will have to regroup for fall.
10 Reasons You Need a Copy Editor
Behind every great writer is a great copy editor. A copy editor is critical to have if you write content for print, broadcast or online media.
Twitter vs. Facebook vs. Google+
Dominate social media. Look at the pros and cons of each social media site to decide the right way to approach your social media strategy.
Tips for Avoiding Media Bias When Covering...
Media bias is a common charge that politicians use against reporters. Make sure your reports don't back up their claims of media bias.
Top 10 Web Analytics Tools for Media Sites
Features of web analytics tools vary greatly from service to service. Look beyond the sales pitch to find 10 of the best paid and free web analytics solutions to measure and improve your site.
News about NBC Ratings under Comcast Control
NBC ratings have hit historic lows, making its legendary "Must See TV" prime time lineup of shows just
Tina Brown Bio
Tina Brown is a successful magazine editor who is now trying to combine Newsweek with the online news site The Daily Beast. Learn more about Brown's background as she faces the challenge of merging traditional and new media.
How to Hire a Freelance Writer
Look beyond the glossy clips to hire a freelance writer who can write top-notch articles for your publication or website.
Oprah Winfrey Bio
Oprah Winfrey is unmatched in her ability to use television to connect with viewers and to bring positive change to society.
How to Optimize Billboard Advertising for Your...
Billboards can be a powerful way to advertise your print, broadcast or online media company. Know the pros and cons of billboard advertising so you'll get results.
What to Expect from Your Media Career
Careers in media bring expectations of both fame and fortune. You can reach your goals if you plan for the typical pitfalls of careers in media.
Media Website Design Mistakes
Media website design mistakes can ruin your brand image and send your users elsewhere for information, never to return. Learn about the common mistakes in media website design and pinpoint ways to avoid making the same errors on your site.
What are No Compete Clauses in a Media Job...
A no compete clause is a key element of any media contract. It is critically important that you understand this language before you sign any deal.
TV News Jobs at Local Stations
TV news jobs are always available at local stations. They include more than just the usual reporter and anchor positions. Get profiles of who does what and how much they're paid so you can best match your skills for TV news jobs that interest you most.
Media Deal Pros and Cons
A media deal involves billions of dollars and thousands of jobs. Learn the pros and cons of a merger and its effects on workers and millions of Americans.
Norah O'Donnell Bio
Norah O'Donnell is the newest co-host on CBS This Morning. Find out how her background in journalism is helping her make the jump to the studio from being the network's chief White House correspondent.
Rupert Murdoch Bio
Rupert Murdoch is one of the most powerful media moguls in the world, with television, print and motion picture properties. Learn how he built News Corp. and why his power also comes with controversy.
Clear Channel Communications Profile
Clear Channel Communications is the largest radio station owner in the U.S. Learn how Clear Channel Communications grew to include hundreds of stations as well as other media properties.
3 Keys for Local Magazines to Turn Readers into...
Local magazines can succeed while other forms of local media don't. Know the 3 steps that are key to making a local magazine find readers and revenue.
Top 5 Social Networking Rules for Media Pros
Is your social media presence helping or hurting you? Make sure you're following the top 5 proven social networking rules for media pros.
Shoot Live Video Like a Pro
Shooting for live TV requires different skills than video that can be edited before it goes on the air. Shoot like a pro when you're live in 3, 2, 1.
5 Ways to Ask for a Pay Raise
Everyone wants more money for the work they do. Prepare now so you can ask your boss for the raise you deserve.
ABC News Anchor David Muir Bio
ABC news anchor David Muir represents a new generation of TV network anchors. Learn more about how David Muir got his job as anchor of ABC World News Tonight.
Increase Website Traffic
Increase your website traffic and keep visitors on your site. Start building your traffic with five click-winning tips.
TV News Ratings Tips for Building Your Audience
TV news ratings can make or break careers for station owners, managers and on-air talent. Get the 10 ways to build your TV news ratings while crushing the competition.
Develop a Social Media Strategy for Researching...
You have millions of news sources at your fingertips through social networks. A social media strategy allows you to use those sources to research news stories, find people to interview and promote your content.

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