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Media: Most Popular Articles

These articles are the most popular over the last month.
The 6 Types of Media Advertising
Media advertising involves more than just making a 30-second commercial or placing a display ad in a print publication. Decide which of six types of ads will reach your audience and deliver the results you want.
5 Live Shot Tips for TV News Reporters
Mastering a live shot is a critical skill for anyone who works in TV news. Learn how to stay calm, talk in outline form and think on your feet as you report live from the scene.
How Media Censorship Affects the News
Media censorship may bring to mind government-controlled news reports from a Cold War-era communist country. But in America today, the news is censored in your hometown newspaper or on network television in ways you may not realize.
How Politicians Use the Media to Win Elections
Media and politics usually mix as well as oil and water. Reporters seek the truth, while politicans seek election. See the 8 ways politicians can successfully manipulate media coverage to get votes.
12 Events that Triggered Media Coverage Evolution
Some news events have the power not just to change lives, but to transform how news media outlets cover stories. New techology is often used for the first time to cover breaking news. Other times, there's a shift in editorial direction to reflect public opinion. These 12 events pushed news media into a new era of communication.
Understand The Nielsen TV Ratings
Almost everyone has heard of the Nielsen TV ratings, which are used to measure which programs are blockbuster hits and which ones are underperforming. Even seasoned media pros have a hard time interpreting the numbers. Learn how to use Nielsen data to track the popularity of TV shows.
10 Ways to Improve Your TV News Writing
News writing for television combines unique skills -- journalism, English and even some showmanship. Turn wordy, hard-to-understand copy into sizzling scripts with 10 easy tips.
Move from Being On TV to Becoming a TV...
If you work at a television station, you've realized the people who make the most money are the ones who carved themselves a niche as a TV personality.
TV News History of the Past 50 Years
TV news history is filled with many breakthroughs and changes. Look through the past 50 years at how technology, editorial judgment and show-business techniques have evolved over time.
5 Tips for Conducting a Good TV Interview
A TV interview can be a showcase of your talents as you get people to open up about important news and other topics. Preparation and knowledge are key to conducting successful TV interviews that will build your career and not be quickly forgotten moments after they air.
How to Sell Magazine Advertisements
Magazine advertisements give companies a way to reach highly-targeted customers through a glossy presentation. If you sell magazine advertisements, know how to sell clients on the advantages over other forms of media.
TV News Anchor Career Profile
A TV news anchor is the highest-profile person working for a local station or national network. Develop your skills so you can take your seat behind the TV news anchor desk.
News Package
A definition of the television term news package and how it is used in media. Includes description of different lengths of news packages.
FCC Rules for Television
Despite all the changes in media, most of the FCC rules on indecency still apply to broadcast television stations. Learn about the FCC rules and why many broadcasters say they need to better reflect today's media landscape.
How to Sell Radio Advertisements
Radio advertisements can be the most effective tool for a client to boost sales at a low cost. If you work in radio, know how to tout the benefits of radio advertisements while addressing the drawbacks.
Find Your Broadcast Voice
Broadcast voice training is one of the forgotten lessons of working in TV or radio. Media pros who take time for vocal training will come across as more natural sounding on the air, and can build their media careers faster.
DMA
A definition of the television term dma and how it is used in media.
4 Ways to Make Money with a Media Website
Most people don't think you can make money with a media website, but if you make the right choices, you can watch the dollars roll in.
What Can a Social Media Consultant Do for Your...
Social media consultants find companies the path to great results on all social media accounts. Learn how social media engage audiences for a higher ROI.
How to Sell TV Advertisements
TV advertisements offer the best way to spread a client's sales message. If you work in television, Learn how to get a deal signed and a client on the air.
Demographic Information
A definition of the term demographic information.
10 Video Tips for Professional-Looking Results
Anyone can grab a video camera and hit the record button. With these 10 video tips, you can jump from amateur to expert by learning the secrets that media videographers use every day.
Broadcasting Network
A definition of the term broadcasting network and how it is used in media. Includes information on broadcast and cable networks.
TV News Producer Career Profile
A TV news producer has one of the highest-pressure jobs at a television station. But if you master the skills of being a TV news producer, you will be in high demand and be on the fast track toward a job in news management.
How to Sell Online Advertisements
Online advertisements are flexible in ways other forms of media can't match. Know how to capitalize on online advertisements so you can seal the deal.
How to Prepare for a Media Job Interview
Your cover letter and resume have won you a media job interview. Know what key questions you'll likely be asked so that you can make a good first impression and get the job.
The Basics of a TV Contract
TV contracts can be simple or complicated agreements. Here are 7 basic parts of typical TV contracts that connect television personnel to stations.
How News Coverage Has Changed Since the 9/11...
Those in the new media were shocked, saddened and outraged watching the 9/11 terrorist attacks, but they went to work on the biggest story of their lives.
How to Shoot Live TV Video
Shooting live TV video requires different skills than capturing video that can be edited before it goes on the air. Shoot video like a pro by avoiding the common mistakes of live TV video.
TV Reporter Involvement Tips
Reporter involvement gives a TV news reporter the chance to take part in the story she is covering while on camera. While reporter involvement helps tell a news story, in some cases it presents ethical issues. It's critical to know the difference.
TV News Director Career Profile
TV news directors control the news department and staff and develop a news brand. Know the skills needed to become a successful TV news director.
Vosot
A definition of the television term vosot and how it is used in media. Includes the components that make a vosot and related definitions.
How to Sell Newspaper Advertisements
Newspaper advertisements are the most effective way to boost its sales. Know how to sell its strengths to clients who are considering other media formats.
Media Ethics for Today's Media Professionals
Media professionals face many ethical questions on the job and away from work. The decisions that you make now can have an impact on your media career.
The Walt Disney Company Profile
The Walt Disney Company is the world's largest media company. Find out more about the TV, movie, theme park and entertainment properties the Walt Disney Company owns and how it grew from Mickey Mouse cartoons into the corporate giant it is today.
Public Service Announcement
A definition of the broadcasting term public service announcement.
News about CNN Problems
CNN problems involve its declining ratings and programming decisions as it falls further behind its cable TV news rivals. Get a timeline of CNN problems, as it tries to rebuild its brand by avoiding either the conservative or liberal political labels of the competition.
10 Steps to a Successful Website
Build a successful website that keeps visitors coming back and clicking, clicking, clicking. Follow these 10 steps to success.
Website vs. Facebook
These days, virtually all media outlets have websites as well as Facebook pages. Where should you put your focus? Consider the pros and cons of each.
Asking Tough Reporter Questions
Reporter questions sometimes lead to confrontation. Here are five tips on asking tough questions in ways that get answers instead of anger.
News Ideas and Where to Find Good Stories
News ideas are easy to find when you're a reporter looking for a story. These 10 ways to get news ideas will help you when you're stumped.
5 Ways to Improve Your Magazine's Brand
Build your magazine brand so it stands out on a crowded newsstand. Transform your magazine from its cover through your articles and graphic design so that your publication gets noticed.
What are Radio Formats?
You've heard the names of radio formats -- Top 40, adult contemporary, album rock -- but what are their differences and which audiences do they target?
Syndication
A definition of the term syndication and how it is used in media.
Proof of Performance
A definition of the media advertising term proof of performance.
The Ethics of Magazine Photo Manipulation
Photo manipulation is as old as photography itself. Know how to set standards so that you make photos that don't distort reality or destroy your reputation.
How to Shoot Steady Video
Tripods are useful tools in shooting steady video, but it can become a crutch. Learn about body position and standing for creative steady shots.
Google Analytics Review
Free web analytics tools can be as useful for media sites as a paid one. Google Analytics track sites with the same features and reports as costly tools.
Build Your Radio Brand
Build your radio brand by doing more than playing music and selling advertising. Get the results you want by reaching listeners through your airwaves and beyond.
Prime Time TV
A definition of the term prime time TV. Includes the different time slots for prime time between the major TV networks.
How to Write a Media Cover Letter
Go from potential to paid employee. Write a media cover letter that separates you from the cluster of job candidates applying for the same position.
How to Dominate Breaking News Coverage
Breaking news creates an opportunity for a news manager to showcase his leadership and achieve success. Develop a news coverage plan to outline instructions to your staff when a big story breaks to give your audience the coverage it demands.
The Pros and Cons of Media Careers
Media careers are exciting, demanding and full of personal sacrifices that have to be made to get to the top. Weigh the pros and cons of this career choice before deciding if working in TV, radio, print or online media is right for you.
Rule the Airwaves as a Memorable Radio...
Successful on-air announcers make their famous radio personalities. Develop your own to attract loyal listeners and become irreplaceable to your station.
Questions to Ask During a Media Job Interview
A media job interview is designed to allow potential bosses to learn more about you. Find out what and how to ask questions to show them your qualities.
Affiliate
A definition of the broadcasting term affiliate and how it is used in media.
Is There Liberal Media Bias?
Liberal media bias is a common claim made against all U.S. media. Find out how the accusations are made and if they're true in regards to politics.
Live Shot
A definition of the television term live shot and how it is used in media.
Build Your Media Brand on the Internet
Building your media brand takes careful planning. In five easy steps, you can start developing a powerful media brand using the Internet.
Call Letters
A definition of the radio and television term call letters.
Time Warner Company Profile
Time Warner Company is a global leader in TV network ownership, TV and film production and publishing. Learn about Time Warner Company and its reach across the media spectrum.
Talent Agent Pros and Cons
A talent agent can boost your media career. Weigh the pros and cons before deciding if a talent agent will help meet your goals.
Host a Successful Radio Remote Broadcast
Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interacting with clients and listeners on the air.
Sex on TV
Sex on TV seems to be everywhere. Find out why critics say sex on TV is harmful to society and what TV producers say.
CBS News Anchor Scott Pelley Bio
Scott Pelley rose through the ranks of television news before being named the weeknight anchor at CBS.Learn about his career, highlights, and personal info.
O&O
A definition of the broadcasting term o&o and how it is used in media.
How a TV Consultant Can Bring Success to a TV...
A TV consultant offers a wide variety of research, advice and products to a TV station's staff and management. Find out how a TV consultant can bring better ratings and more revenue to a station.
Premium, Free or Freemium Web Content
Thinking about converting your site to a paid content or freemium business model? Look at the pluses and minuses of offering paid, freemium and free web content.
Robin Roberts Bio
ABC's Good Morning America co-anchor Robin Roberts can best be described as versatile and competitive. Learn more about how this one-time women's basketball standout found success in television and faced her most formidable opponent, breast cancer.
Blame the Media
"Blame the Media!" is easy to shout when people look at the world and don't like what they see. As media
Newsweek Magazine Exits Print Media to Focus on...
Newsweek magazine is taking a drastic step in order to survive. It is ending its print editions, which will mean Newsweek magazine will only appear on the Internet and not on newsstands.
The Dangers of Using Anonymous Sources in News
Anonymous sources must be used with caution when writing news stories. Know when anonymous sources could get you into ethical or legal trouble before releasing a broadcast, print on online news report.
Media Myths and Misconceptions about News...
Media myths create many misconceptions about how news is covered. Uncover the reality behind six common media myths so that you're a wiser news user.
Media Strategy and How to Plan Your Media...
Media strategy provides the road map for your media company's growth. Set media strategy goals for your broadcast, print or online company to boost your profits and strengthen your brand.
Reporting Crime News from the Scene
Covering crime news is a routine assignment for most reporters who often become immune to the tragedies in other people's lives. Make your crime news stories more meaningful by maintaining ethical standards and sensitivity for victims while digging for the truth about what happened.
TV Photographer Career Profile
A TV photographer has a front seat to history, recording important news events through a camera lens. Discover what it takes to have a successful career as a TV photographer.
TV Reporter Career Profile
TV reporters gets to witness history while on the scene and tell others about important events. Know the skills required to be successful in TV reporting.
Brian Williams Bio
Brian Williams was a volunteer firefighter before deciding to launch his media career, which has made him the most-watch network TV news anchor in the country.
TV Shows about Media
TV shows about media are some of best-loved classic programs of all time. Learn about the comedies and dramas centering on what it's like to work in television, radio, newspapers and magazines and see why TV shows about media are some of the most creative productions ever made.
Topical Promotion Can Boost Your TV News Ratings
Topical promotion can be a quick way to boost your TV news ratings, if it's done effectively. Learn the secrets of topical promotion so the audience will choose your newscast over all others.
AWStats Review
For a free analytics tool, AWStats comes with some powerful features to track your site's strengths and weaknesses. There are drawbacks to consider before adding AWStats to your site, though.
Nielsen Releases 2013-2014 DMA List
Nielsen has just released its 2013-2014 DMA list which ranks US markets. Check out which ones went up and which went down in this analysis.
How to Write News on Politics
Covering news on politics requires knowledge of the political process, street smarts to avoid being used by a candidate, a commitment to journalism ethics and the ability to report news quickly without a script. Get the tips you need to make sure when you cover news on politics, you are the winner on election night no matter how the candidates finish.
Big Media and the Top 10 Media Companies
Big media is defined by 10 companies that are broadcast, print and online leaders. Learn about the top 10 big media companies, what they own and how they influence what we see, hear and read.
Newspaper Strategies for Breaking Stories...
For decades, newspapers have relied on the front page's headline to sell the edition the next day. But now, newspapers must break stories online and offline to keep subscribers, earn new readers and become the go-to resource for breaking news.
Avoiding Media Bias When Covering Political...
Media bias is a common charge that politicians use against news reporters who publish unfavorable stories. Make sure the news you report measures up to standards of accuracy and fairness so you can defend yourself against accusations of media bias.
TV News Jobs at Local Stations
TV news jobs are always available at local stations. They include more than just the usual reporter and anchor positions. Get profiles of who does what and how much they're paid so you can best match your skills for TV news jobs that interest you most.
Focus Group Research in Media
Focus group research is a common tool used in media. Find out how the opinions of ordinary people can determine what you see in broadcast, print and online media.
SWOT Analysis Helps Build Your Media Company
SWOT analysis helps you identify ways to build your media company. Using SWOT analysis shows you how to grow your audience, boost your branding and stay ahead of your media competition.
Voiceover
A definition of the television term voiceover and how it is used in media.
Social Media Manager Career Profile
Thinking of getting into a social media manager career? Find out the salary, job description, a day in the life and more.
Pros and Cons of Using Investigative Reporting...
Investigative reporting is a powerful tool that can set your media brand apart. Decide if the rewards of investigative reporting are worth the risks.
Write a Media Resume
A media resume should tell editors or news directors about your work background.Use these tips to sell your media experience and climb the candidate pile.
Create a Comments Policy for Your Media Website
User comments let you hear the voices of your audience. Sometimes those voices turn downright offensive and it's up to you to decide what type of content you'll allow.
Social Networking for News Media Professionals
Today's news media professionals are using social networking to find story ideas, connect with their audience and to become a source for breaking news. Use media social networking tips and tricks to take advantage of technology that's changing the way you report the news.
Oprah Winfrey Bio
Oprah Winfrey is unmatched in her ability to use television to connect with viewers and to bring positive change to society.
How to Negotiate a Media Contract
Whether your media career has you on the air, working in print or online, it's likely you'll be confronted with a media contract. Before you sign it, know how to negotiate the terms to your advantage. Otherwise, you could find yourself stuck with below-average pay and no way out of the deal.
Sean Hannity Bio
Sean Hannity's conservative political views are unmistakeable in everything he says on TV, radio or in his bestselling books. Find out more about how his national media career got its start.
Pros and Cons of Working in a Larger TV Market
TV market size is sometimes considered a barometer for success in the television industry. But find out how working in a larger TV market comes with pros and cons.
SEO Tips for Editors
Confused by SEO? Follow 8 SEO tips to increase readership.
Develop a Social Media Strategy for Researching...
You have millions of news sources at your fingertips through social networks. A social media strategy allows you to use those sources to research news stories, find people to interview and promote your content.
Television News Ratings Tips for Finding More...
Television news ratings are the lifeblood of the industry. Boost your television news ratings by knowing which types of people to lure into choosing your station over all others.
Webalizer Review
If Webalizer sounds familiar to you, it's probably because you've seen it in on servers running Cpanel. It can be installed on any server and its ease of use makes it one of the most popular free analytics tool.
How You Should Use Google Plus for Business
Just like Facebook and Twitter, all businesses need to be using Google Plus. Otherwise, you're simply ignoring millions of people who could help you grow your business.
New Report Has Warning Signs for the News...
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How to Correct the Mistakes of Bad Reporting
Bad reporting leads to embarrassment for media companies and the need to publicly fix those mistakes. These 3 solutions help you repair the damage.
Why You Should Hire a Social Media Specialist
Social media doesn't work. It's the cry of many business owners that don't have a social media specialist spearheading their social media campaigns.
Real News and Why We Need It
Real news helps you live better because you make smart decisions. Many young people say they don't need real news. Find out why that will hurt the media industry and society in the years to come.
The Dangers of Accepting Payola in Media
Most forms of media are profit-seeking businesses. Even so, it's ethically important to refuse to take payola in return for providing services or coverage. Know where to draw the line when selling your media product to advertisers or other outside interests.
Shoot Creative Video
Creative video isn't just for moviemakers. News crews can also shoot creative video to make their stories more powerful.
How to Build a Career in Media Sales
Media sales can be the fastest way to reach your media career dreams. Know how to sway potential clients to sign contracts so they can boost their business.
Find a Talent Agent
Finding a talent agent to boost your media career takes patience and a thorough understanding of your personal goals. Know which questions to ask before signing a contract with a talent agent.
Strengthen Your Media Career by Learning New...
Adding multimedia will enhance your users' experiences when they visit your blog. But there are also advantages for your own media career when you learn how to use multimedia online. Page 4.
Comcast Corporation Profile
Comcast Corporation has transformed itself from a cable TV service provider to one of the largest media companies in the world. Learn more about Comcast Corporation and its properties.
10 Must-Read Tips on Investigative Reporting
Investigative reporting uncovers scandal and improves lives. Decide whether to pursue this form of journalism with these must-read tips.
Amazon Founder to Buy The Washington Post
For all of the financial perils facing print media, buyers are sure stepping up to get their hands on print media companies. In the latest deal, Jeff Bezos, the
Top 10 Web Analytics Tools for Media Sites
Features of web analytics tools vary greatly from service to service. Look beyond the sales pitch to find 10 of the best paid and free web analytics solutions to measure and improve your site.
TV and Childhood Obesity
TV and childhood obesity are being linked by media critics who say kids' waistlines are expanding as their TV time grows. Examine the evidence to decide whether TV should be blamed for this childhood health problem.
Megyn Kelly Bio
Megyn Kelly is one of the most popular anchors on Fox News Channel. Find out how Megyn Kelly got her start in the law profession before rocketing to fame on national TV.
Assignment Editor Career Profile
An assignment editor is the heartbeat of the television newsroom. Know how to handle time management, intense pressure and logistical challenges.
10 Media Mistakes That Will Damage Your Brand
Media mistakes are a part of this high-stakes business. Avoid making the 10 media mistakes that will cause long-term damage to your brand.
Topical Ad
A definition of the media advertising term topical ad.
Talent Tips from a TV Talent Coach
Talent tips for TV news anchors and reporters are often given by TV talent coaches that a station or network hires. Know what kind of talent tips to expect from television talent coaches and how their advice might impact your career.
Shepard Smith Bio
Shepard Smith went from small-market TV to become one of the most recognized news anchors in the world. His reports on Fox News Channel are seen as independent-minded, which separates them from the politically conservative programming elsewhere on the cable channel.
Viacom Company Profile
Viacom Company is one of the largest media companies in the world. Learn about Viacom Company, its properties and its long and complicated history.
A Bad Job Interview and How to Avoid Mistakes
A bad job interview can stop career advancement in its tracks. Avoid these 5 mistakes so that you're not the victim of a bad job interview.
5 Ways Investigative Reporting Can Hurt Your...
Investigative reporting grabs attention, but not always for the right reasons. Uncover the 5 ways investigative reporting can hurt your media company.
Review of HBO's The Newsroom
The Newsroom is HBO's new show about what it's like to work in the media. But does the fictitious show really reflect the life of a media professional?
Media Violence and Why Some Say It Causes...
Media violence is often blamed for bloodshed, especially when it involves young people. Find out whether TV and hip-hop music should be held responsible for media violence and its real-life consequences.
Pros and Cons of Using a Guest Editor
Guest editors can breathe new life into publications and bring readers, higher sales and free publicity with them. Learn the pros and cons of working with guest editors, whether you've landed an A-list celebrity or you're working with a local unknown.
How to Optimize Billboard Advertising for Your...
Billboards can be a powerful way to advertise your print, broadcast or online media company. Know the pros and cons of billboard advertising so you'll get results.
TV Sweeps Tips to Build Your Audience
TV sweeps provide a great opportunity for you to build your TV audience. By developing content that can easily be promoted and by sharpening your advertising and branding, you will get more viewers during a TV sweeps period and increase your profits.
Webtrends Analytics Review
Webtrends was the first web analytics tool on the scene. Over the years, the company's evolved its tracking tools to keep up with the competition.
Omniture SiteCatalyst Review
Omniture SiteCatalyst is a very comprehensive and visually appealing web analytics tool for site visitors' activity tracking, but it's not without faults.
Image Promotion That Will Build Your TV...
Image promotion will help your TV station lock in a loyal audience for your newscasts. Use image promotion as part of your long-term branding strategy to build a unique identity versus your competitors.
Writing Headlines for the Web
There's a strategy to writing headlines for the web that get noticed. Start producing effective headlines for your media site to generate click throughs and earn loyal readers.
Newspaper Company Survival Strategies
A newspaper company faces unprecedented challenges in trying to survive the changing media industry. Read three dramatically different newspaper company survival strategies as some of the best-known newspaper publishers try to chart a course for the future.
How TV, Radio and Print Media Can Survive...
The future for TV, radio, newspapers and magazines is full of uncertainty. But the challenges can be overcome with the right survival strategy.
Magazine Mastheads
A definition of the term magazine mastheads.
10 Ways to Build Successful TV News Careers
Successful TV news careers require you to constantly build your skills. Develop your confidence and credibility in 10 ways to boost your value as the media landscape changes.
Creating a Social Media Policy
Creating a social media policy is vital for companies who want to get in on the trends of Twitter, Facebook and Google+. Write a social media policy that outlines what you expect from your employees so you can build a loyal audience and provide them with outstanding content.
Build a Job-Winning TV Resume Tape or DVD
Grab a news director's attention to get the TV job you want. Avoid the common mistakes your potential boss sees on job candidates' TV resume tapes and DVDs every day.
How to Hire a Web Content Writer
Hire a web content writer who will give you the results you want. Make sure your content writer understands the demands of the Internet and produces articles that will boost your traffic.
Advertising Your Media Brand in Creative Ways
Advertising your media brand can extend beyond billboards and bumper stickers. There are creative ways you can advertise your media brand and your logo that are memorable and will get results.
Best TV Websites
These are 5 of the best TV websites that track developments in the television industry. Check these best TV websites daily to find out about TV jobs, TV gossip and all the developments behind the scenes.
3 Steps to Boost Your Media Brand
Grow your media brand through 3 steps which will change your image, audience attitudes and ultimately their behavior. Your media brand can turn people into customers if you follow this plan.
Rush Limbaugh Biography
Rush Limbaugh is the most popular personality on U.S. radio. He launched his national politically conservative radio program shortly after the Fairness Doctrine was repealed, which helped stations broadcasting his program from having to also air opposing viewpoints.
Norah O'Donnell Bio
Norah O'Donnell is the newest co-host on CBS This Morning. Find out how her background in journalism is helping her make the jump to the studio from being the network's chief White House correspondent.
Media Deal Pros and Cons
A media deal involves billions of dollars and thousands of jobs. Learn the pros and cons of a merger and its effects on workers and millions of Americans.
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