Tools for Media Pros

While Facebook is the dominant form of social media, it can also help you build your traditional media brand. Whether you work in print or broadcasting, use the power of Facebook's millions of users to make a more personal connection with your audience.

Building your media brand through Twitter's 140-character limit may sound difficult, but short bursts of information can be powerful. Stregthen your Twitter skills so that your target audience members not only follow your tweets, but also becomes loyal users of your traditional media products.

Today's news media professionals are using social networking tools to find story ideas, connect with their audiences and to become sources for breaking news. Use media social networking tips and tricks to take advantage of technology that's changing the way you report the news.

You have millions of news sources at your fingertips through social networks. A social media strategy allows you to use those sources to research news stories, find people to interview and promote your content.

Today's media pros must know as much about search engine optimization as they do about newsgathering. SEO tools are the foundation of getting readers to your media site.

Put your media outlet in front of thousands of people at no cost. Set up a Facebook business page to promote your stories and connect with your audience.

Working in the media isn't the fastest way to fatten your wallet. But you can make money as a media professional and these jobs are some of the best-paying in the industry.

Looking to earn a bigger paycheck? Several factors play a part in how much journalists earn.

The Nielsen Company's report ranks all local television markets so you can see the market size you're working in. A comparison of the previous year also shows which cities have moved up in the rankings and which ones have moved down.

The top radio markets in the country are ranked from 1 to 291. Also see each city's audience size.