Television and Radio

Almost everyone has heard of the Nielsen TV ratings, which are used to measure which programs are blockbuster hits and which ones are underperforming. Even seasoned media pros have a hard time interpreting the numbers. Learn how to use Nielsen data to track the popularity of TV shows.

TV sweeps are a critical time for any local TV station or national TV network. Plan to present promotable content and make sure to follow your advertising and branding goals so that you'll get credit for more viewers.

TV news careers can be one of the most rewarding and challenging ways to work in media. Know how to beat the competition and survive in a changing media landscape.

A TV news anchor is more than just an on-camera news reader. Know what it takes to become a successful TV news anchor so that you will be considered for this important role, which is one of the highest-paid positions at a station or network.

A TV reporter will have a career full of memorable moments -- reporting on the scene of major disasters, interviewing top-name celebrities and witnessing history in the making. Develop the skills needed to become a successful TV reporter to get a front-row seat at events that will change lives.

A TV news producer may not be on camera, but this person plays a critical role in a TV newsroom. A TV news producer who is successful at managing people, time and content can move up the career ladder faster than people with other jobs at a TV station.

A TV news director is a commanding presence in any television newsroom. This leadership position requires a unique set of journalism, legal, managerial and branding skills. Develop your newsroom abilities so you can become a successful TV news director.

A TV photographer has one of the most critical jobs in any television newsroom, because getting good video makes a TV newscast worth watching. Know what skills you need to be a successful TV photographer.

An assignment editor is critical to the success of any TV newsroom. While that person is not on camera, every decision an assignment editor makes has an impact on which stories are shown on a nightly newscast. Develop your skills in handling crews, time constraints and competitive pressure so that you can be a successful assignment editor.

Many anchors and reporters come and go without leaving much of an impression on their viewers. Go from being someone who's just "on TV" to being an unforgettable name and face in your market.

Mastering the TV interview can help your career reach new heights. It involves more than just sticking a camera and microphone into someone's face. Creating a memorable TV interview requires preparation and skill in drawing out the information you seek from people.

Working on camera in television news requires the ability to perform on a live shot. It can be a terrifying experience for a first-timer. Even seasoned TV news veterans can improve their live shot skills by using the live camera to bring more immediacy to their reports. Use this technology to make your stories come to life.

Television news writing requires unique skills to produce conversational copy. Turn wordy, hard-to-understand stories into crisp scripts with 10 easy tips.

TV advertisements are often the best way for a client to boost sales, through the benefits of video and sound. If you work in television, know how to sell television as the best form of advertising media in order to close the deal.

A TV consultant can help a station find bigger ratings and more revenue through a variety of techniques. Build your station's future by knowing how a TV consultant's research, coaching and advice can boost your audience.

Even with the turmoil in the radio industry, successful on-air announcers establish themselves as recognizable radio personalities. Develop your own radio personality to attract loyal listeners and become an irreplaceable asset to your station.

A radio station has always tried to attract the ears of listeners. Know how to build a radio website to target your audience's eyes to boost your ratings and revenue.

Selling radio advertisements is the key way radio stations turn a profit. If you work in radio, boost your bottom line by knowing how to sell the advantages of radio advertisements over other forms of media.

Radio remote broadcasts are becoming more rare as stations switch to pre-taped programming or nationally syndicated shows. Boost your ability to deliver success while live on location by interacting with clients and listeners on the air.

You've heard the names of radio formats -- Top 40, adult contemporary, album rock -- but what are the differences between the radio formats and which audiences do they target?