1. Focus on Building Your Magazine Brand
Focus on building your magazine brand and never stop. From your magazine covers to your target audience's changing needs, always consider your brand a work in progress to stay ahead of your competitors.
2. Reduce Operating Expenses Where Necessary
If subscribers are down and costs are up, it's clear you need to make some tough management decisions. Reduce operating expenses at your publication while making sure your newsroom isn't a ghost town. That's where the help of freelance writers and guest editors can bring fresh voices and even free publicity to your magazine.
3. Evaluate your Magazine's Ads
Magazine ads that aren't right for your audience hurt your publication and your advertiser. Your audience doesn't feel like you "get" them and they'll turn to a publication that does. Your advertiser doesn't see any results from the money spent on the ad, so they go elsewhere too.
4. Tie Your Publication Into your Website
The first step is to make sure you create a website that will be successful. Design mistakes, poor content and blatant advertisements that distract from the visitors' reading experience will damage you both online and off.
5. Integrate Social Media Into Your Magazine and Its Website
Twitter, Facebook, Google+, Pinterest, LinkedIn, MySpace and YouTube -- every social media outlet can help you boost your magazine's chances of survival and the right social media specialist knows how to make that happen. Through interactive content, social pages promotion and even featuring some of your readers' comments and questions in your magazine will drive traffic both ways.
Embrace the changes technology has brought and develop content that engages your readers, whether they're holding your magazine in their hands or watching your content pop up in their favorite social media site's timeline. The result is a constant circle that leads back to your magazine.