Print Media

Print media outlets have continually taken a hit as more readers turn to the Internet. That leaves many publishers wondering how they can still produce a high-quality product at a fraction of the cost.

For decades, newspapers have relied on the front page's headline to sell the edition the next day. But now, newspapers must break stories online and offline to keep subscribers, earn new readers and become the go-to resource for breaking news.

Look beyond the glossy clips to hire a freelance writer who can write top-notch articles for your publication or website.

Photo manipulation is a tempting choice to make when taking your magazine further into the digital age. Know the ethical choices you must make before allowing photo manipuation to possibly ruin your reputation.

You can create buzz for your print media publication by inviting a guest editor to take charge of an issue. But before you hand over control, know the pros and cons of using a guest editor.

Newspaper advertisements have been the way many successful businesses pull customers through their doors. Selling a potential client on buying newspaper advertisements is easier when you know what makes print ads better than those on the air or online.

Magazine advertisements offer all the benefits of print media ads, plus the ability to reach a highly-targeted audience. Sell the advantages of magazine advertisements by knowing which features make this form of media more desirable than others.

Could the Internet kill the newspaper industry? Take a look at the many factors that keep newspapers alive and threaten them at the same time.

The Readership Institute and a design firm offer up tips for increasing your newspaper's readers. Some of the highlights include enagaging your audience, redesigning your product and changing the way you cover news.

Are print magazine readers giving up their annual subscriptions in a new media age? Three publishers lay out their plans to keep their magazines alive.

With naysayers who think magazines won't survive much longer, the Association of Magazine Media conducted a myth vs. reality survey. The PDF report reveals 93 percent of Americans read magazines, consumers spend $86 million a week on newsstand copies and other eye-opening facts about the industry.

With magazine ad revenue sketchy, publishers are no longer promising an advertisement will reach a certain amount of readers. Instead, magazines are now propsing to companies that their ads will work or free ads will run until consumers do take action.