Online Media

Does your media website click? Make your site successful in 10 easy steps.

Today's media staffers must dedicate some of their time to the company's online branding efforts. But should you focus your efforts on your website or your Facebook page?

Your online media efforts can easily be crippled by media website design mistakes. Some are the same potholes that affect all websites, others are unique to the media industry. Make sure you're not hurting your overall brand by avoiding common website problems.

Getting people to come to your site and stay on it is a constant battle for your online media. Build your website traffic and keep visitors on your site in five easy steps.

Once readers land on your website, how do you keep them there? Make your media site sticky to keep visitors from going to your competition.

Most people don't think you can make money with a media website. By making some easy choices, you can watch the dollars roll in as people flock to your site.

Online advertisements combine the best features of all other forms of media. Selling online advertisements can be as easy as pointing out these advantages to a potential client.

Thinking about converting your site to a paid content or freemium business model? Look at the pluses and minuses of offering paid, freemium and free web content.

Grow your online readership. Learn search engine optimization tips every editor should know to increase the exposure of your articles.

Headlines for print and online media are two different animals that require a separate approach. Take a look at traditional media headlines that separated themselves from the competition on the newsstand but would fall flat if used online.

Online media is often confused as a free-for-all for newswriting. But there are rules you should follow to properly attribute your content and protect yourself from liability.

User comments let you hear the voices of your audience. Sometimes those voices turn downright offensive and it's up to you to decide what type of content you'll allow.

Jumping from traditional media to new media requires a different approach to reporting. Make sure you're taking advantage of all of new media's assets.

More people have come to rely on the Internet for the latest news every day. Media outlets are now turning off the free access to online news to make up for the loss in offline revenue.

Many media outlets encourage their employees to blog on the companies' websites. Before you open the door for employees to start blogging, study this checklist to learn more about business blogging.

A podcast gives your media site new ways to reach your audience. Add a podcast to share the day's news, your insight or information about your company.