Deep Log Analyzer Review

Small- and medium-sized media sites that need basic tracking information can opt for the free version of Deep Log Analyzer. For sites that need more comprehensive site tracking, the paid version is much less expensive than many of the top dogs in the paid site analytics game while still offering a lot of the same features.

Many sites have used Deep Log Analyzer for its web analytics reporting tools. The U.S. Department of State, Pfizer, University of Minnesota and Purdue University are some of them.

If you only need general stats on your site's performance, the free version tracks hits, page views and the number of unique visitors as part of its standard reports. You'll learn basic information about your site's performance and which links your visitors are trending to when they visit.

To get the most out of the free version, it's best to couple Deep Log Analyzer with another free analytics tool. Comparing how Deep Log Analyzer and another free analytics tool looks at your site will confirm all of your data is accurate and help you create content your users want.

The paid version of Deep Log Analyzer can go head to head with many of the costly web analytics solutions on the market today. Instead of paying thousands for the better-known tools, Deep Log Analyzer's professional version is a fraction of the cost.

Lots of insightful reports, many of them the same as you would pay for with top analytics sites Coremetrics and Omniture, are unlocked with the paid edition. Deep Log Analyzer delivers bounce rates, visitor paths, exit pages, number of repeat visitors, referring sites and more.

All of these reports tell you how visitors are finding you, if they're leaving right away or sticking around to read more stories on your site. By watching your visitors navigate through your site, you're able to zero in on the types of content they're clicking on and pick up where your coverage is lacking.

When visitors come back, they're tracked again. This makes it easy to see what your loyal readers are coming to read and compare those numbers to the people who pop in for one story then quickly leave.

Both the free and professional editions show your stats through an easy-to-read graphical interface. The professional edition allows you to customize your reports so you only see the stats that affect your site the most.

Despite its range of reports, Deep Log Analyzer is best for media sites that are small- to medium-sized and don't need reports that venture outside of story tracking. Without the ability to monitor video, social media outlets and mobile phone users, you won't know what people are watching or saying about your site unlike you would with other analytics tools.

If you don't have a budget for web analytics, pair Deep Log Analyzer with Google Analytics. Not only will you be able to confirm the numbers in your stats are accurate, Google Analytics will track your video, social networking outlets and mobile phone users for you. The combined features of the two will give you most of the data you would get out of analytics solutions that would cost you thousands per year.