Media Industry Trends
- Technological Breakthroughs
- Using New Media to Help Traditional Media
- Money-making Opportunities
These are the stories and the faces that are changing the media industry every day. Jump ahead of the crowd by keeping track of what new media developments are just waiting to happen.
- 10 Media People to Watch in 2013
- 5 Media Trends to Watch in 2013
- Looking Back at Media in 2012
- Oprah Winfrey News
- News about CNN Problems
- 12 Events that Changed How the Media Covers the News
- How News Coverage Has Changed Since the 9/11 Attacks
- TV News History of the Past 50 Years
Media gadgets and platforms aren't just toys. Use today's tools to generate a growing audience for tomorrow and beyond. Success will come for media professionals who know how to use this gear better than their competitors.
- Social Networking for Media Professionals
- Use Facebook to Boost Your Media Brand
- Use Twitter to Build Your Media Brand
- How to Use Your Cell Phone as a Modem
- Cell Phone Video Editing Software
- Using PDA, iPod or Cell Phone to Get Radio
- How to Create Your Own Internet Radio Station
- How to Use Google News to Build a Custom RSS Feed
- How to Use the Web to Create Breaking News Alerts
- Mobile News Sites You Want to Have Bookmarked
Using New Media to Help Traditional Media
Traditional media outlets still grab the largest audience. Whether you work in newspapers, magazines, radio or TV, you can use new media tools to boost your performance. The web, Facebook and Twitter can work to your advantage rather than as competing sources for your users' attention.
- Newspaper Strategies for Breaking Stories Online and Offline
- Build a Radio Website
- Build Your Radio Brand
- Build Your Media Brand Online
- Build Your Magazine Brand
- Newswriting for Twitter
- Writing News Headlines for the Web
- Use the Web as a Reporting Tool
- Five Ways Journalists Can Use Facebook
- Five Ways You Can Use Your Blog as a Reporting Tool
A changing media landscape brings about the need to revise standard policies. Keep control of both your content and your users by setting standards for all to follow so that you don't end up in an embarassing situation, or worse, in court.
- Create a Comments Policy for Your Media Website
- How Media Censorship Affects the News
- Follow a Code of Conduct for Reporters
Unlike selling a product that customers can hold in their hands, selling media content requires special skills. Exceed your profit goals by uncovering new sources of revenue that are easy to pursue.