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Media Terms
This glossary of media terms and definitions helps you understand every aspect of the media industry.
Above the Fold
A definition of the newspaper term above the fold.
Affiliate
A definition of the broadcasting term affiliate.
Broadcasting Network
A definition of the term broadcasting network.
Call Letters
A definition of the radio and television term call letters.
Comparison Advertising
A definition of the media advertising term comparison advertising.
Customer Testimonial
A definition of the media advertising term customer testimonial.
Demographic Information
A definition of the term demographic information.
DMA
A definition of the television term dma.
Image Ad
A definition of the media advertising term image ad.
Jump on the Bandwagon
A definition of the media advertising term jump on the bandwagon.
Live Shot
A definition of the television term live shot.
Magazine Mastheads
A definition of the term magazine mastheads.
News Package
A definition of the television term news package.
O&O
A definition of the broadcasting term o&o.
Proof of Performance
A definition of the media advertising term proof of performance.
Public Service Announcement
A definition of the broadcasting term public service announcement.
Prime Time TV
A definition of the term prime time TV.
Simulcast
A definition of the broadcasting term simulcast.
Syndication
A definition of the term syndication.
Topical Ad
A definition of the media advertising term topical ad.
TV Markets
A definition of the term tv markets.
Voiceover
A definition of the television term voiceover.
Vosot
A definition of the television term vosot.
Website Analytics
A definition of the media term website analytics.
Web Streaming
A definition of the term web streaming.