Media Management
By Glenn Halbrooks, About.com Guide
- Money-Making Resources
- Hiring Staff
- Staff Training Resources
- Media Management Tools
- Managing Online Content
Money-Making Resources
The biggest part of any manager's job is to channel everyone's efforts toward bringing a money-making payoff. Whether you're in traditional media or operating a cutting-edge online company, get help in finding new ways to generate bigger profits.
- Make Money with a Media Website
- Decide on Paid, Free or Freemium Web Content
- Earn Money on a Website with Google AdSense
- Generate Money on a Website with Affiliate Program
Hiring Staff
A media manager can easily spend all her time on personnel issues. Reduce the time and headaches of building and maintaining a media staff by hiring the best person for the job every time while cutting down on the headaches that come with employee turnover.
- Should You Hire Entry Level Media Workers?
- How to Hire a Web Content Writer
- How to Hire a Freelance Writer
- Checklist for Hiring Employees
- How to Fight Employee Turnover Costs
Staff Training Resources
A great manager is also a great coach. Motivate your team members to generate more creative content by helping them with their daily skills. Get them to think more so that their work has to be corrected less.
- Tips on Using Twitter to Post News Stories
- Writing News Headlines for a Website
- Writing Stories on Crime and Punishment
- Writing Stories on Political Polls
- Writing Stories about Retail Businesses
- How to Shoot Steady Video
- 10 Video Tips for Professional-Looking Results
- Shooting More Creative Video
- Shooting Widescreen Video
- Avoiding Unnecessary Camera Movement
- Shooting News Stories about Retail Businesses
- Dangers in Requiring News Coverage of Sales Promotions
- Follow Journalism Ethics in Forming a Partnership with a Business
- Reporting Bad News Involving a Sales Partner
- Maintain Journalism Ethics When Appearing at Sales Events
- Beware of Handling Money at Sales Events
Media Management Tools
Take time to give your media business an overview of its performance. Whether you want to brand your company so that it has a unique position in the marketplace or you simply want to create policies for your staff, a good foundation will give everyone on your team the direction they need to be successful.
- 6 Types of Media Advertising
- Hold a Media Contest to Build Your Brand
- Build Your Media Brand Online
- Build Your Magazine Brand
- Build Your Radio Brand
- Build a Radio Website that Gets Results
- How to Use Social Networking for Your Media Business
- Use Facebook to Boost Your Media Brand
- Use Twitter to Build Your Media Brand
- Create a Comments Policy for Your Website
- Top 10 Web Analytics Tools for Media Sites
- Media Ethics for Today's Media Professionals
- Union Survival Guide for Media Pros
Managing Online Content
Taking charge of your online content is as important as managing your staff. Use tools and techniques to ensure that your online articles reach the largest audience possible and track your performance to make sure you accomplish your goals.