Management Resources

Breaking news creates an opportunity for a news manager to showcase his leadership and achieve success. Develop a news coverage plan to outline instructions to your staff when a big story breaks to give your audience the coverage it demands.

Manage your print publication by cutting costs while still putting out a quality product. Monitor your resources so that you know where your dollars are being spent and whether you can recoup your costs at the newsstand.

An effective media manager knows how to generate maximum content, even with fewer resources. You can give your staff an extra set of hands by hiring a freelance writer, if you know the pros and cons.

Managers often struggle with the decision to bring someone in from outside to serve as a guest editor. Before you make your decision, consider the potentially good and bad consequences of turning your media brand over to a guest editor.

Asking a special guest to edit your next issue or social media pages can get you free publicity and new readers. Walk through the steps you need to pick the right person to guest edit for your media outlet while protecting your brand from an outsider.

In tough economic times, hiring entry level media workers can give your budget a break. But managing and developing inexperienced staff members require special skills. Boost your chances for success while you invest your time and talents nurturing the next generation of media professionals.

The success of your media website depends on finding the best content writer for the job. It takes a special combination of talent for your content writer, sometimes called a content producer, to have the most impact on your website and your media company. While no two sites are the same, meeting the basic skill requirements will help your...

Your performance as a news manager may be judged on factors beyond journalism. Learn how to work effectively with your sales department to meet revenue goals without giving up your journalism ethics standards.

Media unions have become an endangered species as technology continues to change and mergers threaten to eliminate them. With a media union survival guide, unions can take advantage of their circumstances to reenforce their importance and leverage jobs at the same time.

Sales promotions give your news department a publicity boost. While sales and news departments have to work together, what happens when the sales department signs a sales promotions agreement that requires a news department to provide coverage?

Journalism ethics questions are raised any time a business offers a news department a partnership deal. Know the steps to take to set up a partnership while maintaining the standards of journalism ethics.

Providing fair news coverage can be difficult when you're faced with reporting bad news about a business or community group that has a sales partnership with your company. Find solutions that serve your news audience while maintaining your sales relationship.

Journalism ethics are one of the hallmarks of the profession. But often journalists are required to make public appearances on behalf of their company, including at sales department functions. You can interact with clients while maintaining good journalism ethics if you know the limits of professional behavior.

Journalism ethics would seem to clash with any request for a product endorsement. There are some situations when these endorsements are acceptable, even beneficial to your news department. Set your journalism ethics guidelines for your news department before any member of your team is approached to endorse a product.

It seems harmless for news department staff members to appear at sales promotion events involving the exchange of money. But you're setting yourself up for problems if your news department takes charge of handling cash at a sales event. Set guidelines on what news professionals should do when helping out in the community.

A news team is only as good as its leader. From picking the best employees to being an effective communicator, these 10 pointers can make you a more effective manager.

Are your employees working as hard as they could be? Bring the best out in them when you measure their performances.

Some bosses thrive on being the demon workers fear. Others want to be every employee's best friend. Develop work relationships that make you a respected manager who motivates employees to give their all in the newsroom.

You think you know your employees, but do you know what they really want out of you? Look through their eyes to improve their work environment, attitudes and productivity.

Get the tools you need to be a more effective media manager. From hiring a staff to keeping up with the latest media trends, find help in making your business more productive.