Brand Management Tips for Media
Growing your audience will be easier with brand management. Separate your media brand from the clutter of your competitors with six tips.
6 Types of Media Advertising
Building your media brand often includes paid advertising. Know which of six types of ads will be the most effective in growing your audience.
Brand Guidelines and the Do's and Don'ts for Your Media Company
Brand guidelines are a must if your media company is to stand out in the marketplace. These do's and don'ts are brand guidelines that can help any media company find its niche.
Call to Action and How It Will Help Your Media Brand
Call to action is often overlooked when a media company wants to build its audience and revenue. But a call to action is critical to your brand's survival in the face of your competition.
MTV Brand Lessons for All Media
The MTV brand is one of the most successful in all of media. Position your own media brand by learning how the MTV brand reaches its desired audience.
10 Media Mistakes That Will Damage Your Brand
Media mistakes can happen without warning, and inflict long-term damage to your media brand. Know the dangers of 10 common media mistakes so you can avoid them.
Media Crisis Survival Guide
A media crisis threatens the media brand you spent years to build. Manage a media crisis by planning how you will respond when your company is under fire.
Publicity Stunt Dangers for Your Media Brand
A publicity stunt may grab attention, but it can easily become dangerous for your media brand. Know the limits of a publicity stunt so your audience doesn't feel tricked or humiliated.
Hold a Media Contest to Build Your Brand
A media contest builds your brand by attracting new users. But before you decide to hold a huge giveaway promotion or competition, know what it takes to make your contest successful.
Achievement Awards Can Build Your Media Brand
Achievement awards are an important media brand-building tool. Use them to build your brand identity and draw new people to your broadcast, print or online property.
Community Outreach Strategies for Media
Put your media brand-building strategy into overdrive with a targeted community outreach program. Connect with your users face to face to build loyalty that comes with a long-term personal relationship.
Topical Promotion Can Boost Your TV News Ratings
Topical promotion is a key building block toward branding your TV newscast. Get tips on how to make your topical promotion drive viewers to your newscast over your competitors.
Image Promotion That Will Build Your TV Newscast Ratings
Image promotion is a vital brand-building tool for any TV station. Learn how to create a brand for your TV station's newscasts through long-term image promotion strategies.
Build Your Media Brand on the Internet
Building your media brand takes careful planning. In five easy steps, you can start developing a powerful media brand using the Internet.
Build Your Radio Brand
Build your radio brand by doing more than playing music and selling advertising. Get the results you want by reaching listeners through your airwaves and beyond.
Build Your Magazine Brand
Build your magazine brand so it stands out on a crowded newsstand. Transform your magazine from its cover through your articles and graphic design so that your publication gets noticed.
Use Facebook to Boost Your Media Brand
Anyone who works in media can build a brand through Facebook. Reach out to your users where they spend their free time in order to draw them to your company.
Use Twitter to Build Your Media Brand
Twitter's 140-character limit is actually a benefit in building your media brand. Use targeted words and Twitter's immediacy to send a concise and focused message.
Set Brand-Building Goals
Your media outlet needs goals in order to measure your successes and the areas where you need to improve. Set goals and put them in action to build a media brand that tops your competition.
How To Define Your Brand
You know what you want to accomplish with your magazine, newspaper, website, TV or radio station. You just don't know how to get there. Defining your brand is the first step in achieving your goals.
Make Your Brand Memorable
Standing out from the your competitors is a must in the media marketplace. Be first in your readers' or viewers' minds in five steps.