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Glenn Halbrooks

What's New on About Media This Month

By February 25, 2013

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People who work in the TV news industry aren't helpless when hoping for better Nielsen ratings for their newscasts. News executives and their staff members can get better ratings through a well-planned strategy.

A photo of a TV news anchor team
TV news managers and the people who work for them can develop a plan to boost ratings for their newscasts.
Photo © Digital Vision / Getty Images
First comes knowing which viewers to target in order to boost ratings. You might be surprised at the audience group that's easiest to convince into watching your news more often.

Another key part of your ratings plan is to change your news coverage to attract key demographic groups. You may work in "broadcasting", but you'll want to sharpen your focus toward reaching smaller groups of the most desired viewers.

Get TV weather forecasting tips and choose sports stories to attract more people to your newscast. These are vital elements that can draw a crowd if they're produced properly.

Now that you've tweaked your content, you have to sell it. Topical promotion of news content and image promotion of your people and your station are the one-two punch that will convince people to switch channels.

TV publicity is important, too. Know how to get free exposure for your station.

Finally, some personal career advice for people working in local TV. Know the pros and cons of working in a larger TV market. Besides the possibility of a bigger paycheck, there's a lot to consider before you pack your bags for somewhere else.

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Comments

March 17, 2013 at 2:34 pm
(1) Agueda says:

Hi, everything is going well here and ofcourse every
one is sharing data, that’s actually fine, keep up writing.

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