TV news managers and the people who work for them can develop a plan to boost ratings for their newscasts.
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Another key part of your ratings plan is to change your news coverage to attract key demographic groups. You may work in "broadcasting", but you'll want to sharpen your focus toward reaching smaller groups of the most desired viewers.
Now that you've tweaked your content, you have to sell it. Topical promotion of news content and image promotion of your people and your station are the one-two punch that will convince people to switch channels.
TV publicity is important, too. Know how to get free exposure for your station.
Finally, some personal career advice for people working in local TV. Know the pros and cons of working in a larger TV market. Besides the possibility of a bigger paycheck, there's a lot to consider before you pack your bags for somewhere else.
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