Can the Esquire magazine brand make a successful transition to become an entire cable TV channel?
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We've seen cable TV channels become magazines -- like HGTV Magazine and Food Network Magazine. But this may be a first that a magazine becomes a cable channel, if you make an exception for the TV Guide Network, with its program listings being a natural fit for TV.
Last fall, Ad Age named Hearst's Marie Claire its "Magazine of the Year." It's proof that some magazine owners still have a knack for turning heads and profits, even though stories about struggles, like the ongoing problems at Newsweek, often get more headlines.
Do you think the rebranding and refocusing of G4 as the Esquire Network is a winning formula?