Rupert Murdoch's Fox News Channel winds up at opposite ends of a poll on the trustworthiness of TV news networks.
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What we can take away from this poll is that while politicians have many ways to use media to win elections, Fox News Channel has successfully used politics to build its media brand.
In the past year, MSNBC has increasingly done the same, with newfound success. CNN, which has straddled the fence between news and opinion, has found itself falling further behind and has a long list of problems, in programming, ratings and branding to show for it.
In CNN's case, as it has strived to remain politically impartial, the survey shows it's no more trusted than its rivals for its news coverage. That's a major branding hurdle for new CNN President Jeff Zucker, who is one of the 10 media people to watch in 2013 for his unenviable task of trying to fix CNN.
Fox News Channel will likely wear its distinction as the most and least trusted news network with pride. It may be a polarizing brand, but it's also highly successful.
Which news network do you trust the most?