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Glenn Halbrooks

A New Poll Shows Fox News Channel Is the Most and Least Trusted News Network in America

By February 10, 2013

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Here's something to ponder if you're News Corp. CEO Rupert Murdoch. A new poll shows his Fox News Channel is both the most, and the least, trusted news network in America.

A photo of News Corp. CEO Rupert Murdoch
Rupert Murdoch's Fox News Channel winds up at opposite ends of a poll on the trustworthiness of TV news networks.
Photo © Getty Images
The Public Policy Polling survey shows 41% of those asked trust Fox News Channel for news, while 46% don't. Fox isn't alone in that regard. Of all of the other networks, only PBS is trusted by more people than mistrusted.

What we can take away from this poll is that while politicians have many ways to use media to win elections, Fox News Channel has successfully used politics to build its media brand.

In the past year, MSNBC has increasingly done the same, with newfound success. CNN, which has straddled the fence between news and opinion, has found itself falling further behind and has a long list of problems, in programming, ratings and branding to show for it.

In CNN's case, as it has strived to remain politically impartial, the survey shows it's no more trusted than its rivals for its news coverage. That's a major branding hurdle for new CNN President Jeff Zucker, who is one of the 10 media people to watch in 2013 for his unenviable task of trying to fix CNN.

Fox News Channel will likely wear its distinction as the most and least trusted news network with pride. It may be a polarizing brand, but it's also highly successful.

Which news network do you trust the most?

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