A new report shows a notable drop in magazine sales on newsstands.
Photo © Indeed / Getty Images
Newsstand sales are considered a good barometer of the magazine industry, because they eliminate the free copies that may be delivered to businesses and the cut-rate subscription deals that have become the norm. Time, Inc. isn't alone in seeing this drop.
Changes at the U.S. Postal Service that will eliminate Saturday delivery as early as August will also bring headaches to magazine publishers. They will have to recalculate when their latest editions will arrive in mailboxes.
That's especially true for weekly publications. A reader may lose interest in a news magazine that doesn't arrive until Monday of the following week.
The long struggles at Newsweek led to the end of its print editions on December 31, 2012 to become an Internet-only publication. One of the media trends to watch in 2013 is whether other publications will follow, especially given these latest industry developments.