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Glenn Halbrooks

What's New on About Media This Month

By January 28, 2013

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Constant deadlines are a way of life in any newsroom. You can get away from that pressure to plan for the future and set long-range goals.

A photo of people participating in a newsroom retreat
Now's the time to plan a newsroom retreat so you can have a successful year in media.
Photo © Keith Brofsky / Getty Images
If you're a TV news director or other news executive, you should hold a news retreat away from the office with your key employees. You'll be able to strategize without the unending phone calls and emails.

Using these retreat ideas as building blocks, you'll be able to see how you stack up against your competition while assessing staffing, budgets and equipment. By remembering the do's and don'ts of newsroom retreats, you can avoid holding a mere gripe session and get useful results that will pay dividends all year long.

Another media tool to consider using is focus group research. This give you a way to find out from your own customers, and your competitors', what people really want from your media company. There are focus group dangers to keep in mind, but with care, you'll get information that will help you develop an action plan.

Keep your eye on the 10 media people to watch during 2013. These are the people who have the money and power to reshape the industry. The 5 media trends to follow will also lead to changes this year.

One important change that may happen in 2013 is a revision of the cross ownership rules that govern broadcast stations and newspapers. If the FCC loosens its restrictions, you may see your local newspaper owned by the same company that owns your hometown TV or radio stations. That would give newspapers another survival option, if they can combine newsgathering operations with someone else in town.

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