Justin Bieber has used his hit songs to make himself the most-followed person on Twitter.
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This two-way battle has been brewing for years. Bieber was named the top Twitter trend of 2011, while Lady Gaga was in third place, behind "soccer". But that was the same year Lady Gaga managed to bump off Oprah Winfrey as the number one person on Forbes magazine's "Celebrity 100" list.
Lady Gaga still reigns over Bieber on Facebook, with roughly 55 million fans to his 50 million. So he'll have to add more meat to his 140-character tweets if he wants to make it a race on Facebook.
Social media trends have shown time and time again that this form of communication is dominated by celebrities and fans who want to feel close to them. But social media can be more than just idle chatter.
Jessica Simpson may have only 5 million Twitter followers, but she's successfully earning millions using Twitter to help sell her clothing line. She's an expert at weaving personal tweets with plugs for her products.
Most media pros on social media concentrate too closely on the numbers. They compare their followers to those of their competition in hopes of decaring victory.
But as Simpson shows, it's what you do with your mass audience that counts. She gathered her followers for free and is now turning them into paying customers for her fashions.
A social media specialist can craft your message so that you present something of value on Twitter and Facebook. While many media companies still treat social media as a sideline hobby to their core business, consider hiring a social media manager who can focus on turning tweets into money.
It'll be interesting to watch the back-and-forth Twitter battle between Bieber and Lady Gaga. While your media company doesn't likely have their mass following, check out their tweets to see what gets the most responses. That can help you create your own social media message to build your audience.