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Glenn Halbrooks

What's New on About Media This Month

By December 30, 2012

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This is the time to look back at media in 2012. As usual, it was a year of surprises, failures and sad goodbyes.

A photo of Big Bird and Elmo from TV's Sesame Street
You know it was an interesting year when both Big Bird and Elmo grabbed media headlines.
Photo © Getty Images
The top 10 media stories of 2012 show us that Facebook can struggle, at least on the stock market, and NBC can finally find an audience. During the year, a billionaire investor single-handedly rescued dozens of newspapers, but the storied Newsweek disappeared from newsstands.

The top 10 media errors of the year included two headline-makers from TV's Sesame Street. Elmo lost his puppeteer and voice, while Big Bird found himself unknowingly ruffling feathers in the presidential race. The popular muppets will be fine, but some of the human faces in media would rather forget 2012.

As in every year, we said goodbye to some media pioneers and celebrities who died. Notable media deaths in 2012 included Whitney Houston, who had her life unravel in front of the TV cameras. Mike Wallace and Dick Clark both etched their names into the pillars of television history and can never be replaced.

Besides looking back, the new year offers the chance to plan for media success in 2013. If you work with video cameras, learn to shoot live TV video like the pros, so you don't make mistakes when the red light comes on.

Check out new media management resources. Perform a SWOT analysis to make sure you stay ahead of your competition. Boost newsroom morale to get the most out of your employees if you know how to keep them happy. Learn how achievement awards can boost your media brand.

2013 promises to be another exciting year for media. Return here often for the latest headlines and advice on how to make it in this competitive, yet unpredictable industry.

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