1. Industry
Send to a Friend via Email

Your suggestion is on its way!

An email with a link to:

http://media.about.com/b/2012/11/12/nbc-peacock-sprouts-new-feathers-in-the-nielsen-ratings.htm

was emailed to:

Thanks for sharing About.com with others!

Glenn Halbrooks

NBC Peacock Sprouts New Feathers in the Nielsen Ratings

By November 12, 2012

Follow me on:

You can come up with your own silly ways to describe the peacock network's longtime ratings woes -- "NBC has its wings clipped", "NBC lays an egg", "Viewers roast peacock". Here's a new one -- "NBC spreads its wings and leaves the nest".

A picture of the NBC building in Burbank, California
NBC has finally found ratings success in the new fall season.
Photo © Xurble / Flickr
NBC has won premiere week, at least in the coveted 18-49 age demographic. That's a significant achievement in the Nielsen ratings, though it's important to point out that CBS remains number one among all viewers, while NBC is third.

But NBC Entertainment chairman Bob Greenblatt, one of the 10 media people to watch in 2012, must be pleased with the progress. The new drama Revolution and the new comedy Go On can both be called hits, two of the first scripted success stories since Comcast took control early last year.

There remain several challenges before NBC can hope to challenge the dominance of CBS. Some of NBC's success can be linked to its prime time broadcasts of Sunday Night Football, which will disappear once the NFL season ends. There's also the reality show The Voice, which NBC may be overplaying, at least in the eyes of some observers. That could lead viewers to get bored with seeing it all the time.

While NBC will likely end the year with better ratings, there are issues with the news division, which had been an unfailing powerhouse, even when the prime time schedule was in disarray. NBC won election night and got credit for being the first to report that President Barack Obama would be re-elected. But ABC World News with Diane Sawyer is inching closer in the ratings to NBC Nightly News with Brian Williams.

This will also be the year that NBC's Today show was dethroned by ABC's Good Morning America. While America prays for the recovery of GMA co-host Robin Roberts, NBC faced viewer backlash for dumping Ann Curry from the Today show couch and the public relations damage that co-host Matt Lauer suffered as a result.

That's a repair job NBC wasn't expecting. But with a couple of new prime time hits, the network has building blocks on its schedule. In a few more seasons, it may once again be able to crow its slogan from the 1980s that it's "Proud as a peacock".

Stay connected through Facebook, Twitter and the free newsletter.

Related Articles:

Comments

No comments yet. Leave a Comment

Leave a Comment


Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

©2014 About.com. All rights reserved.