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Glenn Halbrooks

What's New on About Media This Month

By October 31, 2012

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With so many people talking about the elections, Hurricane Sandy and college football, the focus this month is on social media. Most people use it as a hobby, but as a media pro, you need a strategy to get the best results from this critical tool.

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Unlock the power of social media to help build your brand and grow your audience.
Photo © Daisuke Morita / Getty Images
Decide if you should use a social media consultant to analyze your performance. The advice you get will not only bring you more followers on Twitter, Facebook or Google+, it will also solidify your media brand in a crowded marketplace.

You might also decide to hire a social media specialist. Before you dismiss that idea as a needless expense, consider what having someone on the payroll who's dedicated to social media might do for your company. Those social media fans could be turned into paying customers with the right strategy.

You can also learn a lot from others who use social media successfully. Find out how media pros use Twitter and add your name to the new Twitter directory for journalists to make meaningful professional connections.

The big news in print media concerns the continuing issues at Newsweek magazine. Find out why, despite its rebuilding efforts, Newsweek has decided to end its print editions to focus solely on the Internet.

Turning to television, you can now easily track Oprah Winfrey news and the success of her Oprah Winfrey Network (OWN) cable TV channel, which is finally gaining traction.

If you work in television yourself, get details of what a TV talent coach can do for you or your staff. You might be amazed by the results an outsider can bring to your company.

Finally, the political season raises the eternal question, is there liberal media bias? See some examples that support and discount that claim to make up your own mind.

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