Even with this year's political coverage, CNN is still struggling in the cable news ratings.
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Remember back to the Persian Gulf War of 1991. CNN showed the missle fire live, with green streaks lighting up the Middle Eastern sky. It was the first time a war had been brought live to viewers, and it remains one of the top 12 events that changed how media outlets cover news.
But that was five years before the birth of Fox News Channel and MSNBC, when CNN owned the playing field. Now with Fox staking its claim to the political right, and MSNBC moving further toward the political left, the playing field appears to have CNN stuck on the sidelines with no game plan for the future.
CNN has at least two stars, Morgan and Anderson Cooper. But with CBS News possibly eyeing to add Cooper full-time, the pressure on Morgan to perform would be intense. While he's one of the 10 media people to watch this year, his strengths are covering pop culture and celebrities, not hard news.
CNN used to attract viewers with Bernard Shaw and Judy Woodruff sitting behind an anchor desk, simply reading the day's news. There was no back-and-forth hollering with guests, no political slant to the stories. Somewhere, there must be people who simply want the news. Given CNN's ratings decline, maybe it's time to try that.