Justin Bieber tops other music stars to be Twitter's top trend of 2011.
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One of them is Lady Gaga, who used her outlandish look to land atop Forbes magazine's "Celebrity 100" list, bumping Oprah Winfrey to second place. One big reason was Lady Gaga's ability to attract 10 million Twitter followers, not to mention 32 million Facebook fans.
But the survey shows her in third place. Lady Gaga landed behind both Bieber and soccer as a trending topic.
Jessica Simpson didn't even make the top 10 list. But she's probably not shedding tears as she heads to the bank. That's because list or not, she may earn $1 billion using Twitter to sell her clothing line this year.
That's why Twitter can't be dismissed as just a teenybopper throwaway. If you work in media, the tweets often come with dollar signs attached, if you know how to market to this emerging demographic. These young people will be tomorrow's audience for your newspaper, broadcast station or Internet site. It's time to find out what they're saying.