You can find pink everywhere during National Breast Cancer Awareness Month.
Photo © Getty Images for NASCAR
If someone wants to buy a $10 pink T-shirt and have little or none of their money go toward fighting breast cancer, it's their right to do so. But it's easy for us in media to simply say, "Help fight breast cancer, get your pink T-shirt," without asking questions.
Before you promote anything on the air, online or in print, here are the questions to ask:
- Is the money going to a legitimate charitable organization?
- What percentage of the money is really going to help people in need?
- Is there a way to verify what the money will be used for -- direct aid or someone's salary?
The push to find a cure for breast cancer has been phenomenal, and it keeps growing every year. Most of the sales of pink merchandise will help in prevention, treatment and research. But it's simply too easy for a few businesses to capitalize on this movement without offering any help to anyone. It's not illegal, but make sure you're not doing their marketing, for free, believing you're taking part in this important cancer fight.