Will Justin Timberlake's involvement in MySpace give it the buzz it needs to compete with Facebook?
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He's no doubt relieved to be able to dump MySpace, selling it for $35 million to a small advertising company, which got an investment from actor/musician Justin Timberlake. Some estimate that Murdoch may have lost $1 billion or more on MySpace.
Timberlake says it will shift its focus to be a cool music hangout. Meanwhile in the backrooms, the site's staff faces layoffs and MySpace's CEO is stepping down. This will be no quick and easy repair job.
Google has tried social media many times before, with a long list of approaches. This time, Google+ appears to be targeting a weakness in Facebook by allowing users to put collections of friends in small groups so that conversations don't have to take place in front of all a user's friends.
It's going to be nearly impossible to topple the vibrant institution that Facebook has become and difficult even to become a worthwhile challenger. Of course, that's what most people would have said about MySpace in 2005.
What do you think -- Would you ever leave Facebook for MySpace or Google+?
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