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Glenn Halbrooks

Did Facebook Try to Spread Negative Stories about Google?

By May 13, 2011

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According to a report in USA Today, social networking giant Facebook has admitted using a PR firm to try to plant negative stories about rival Google. The report says that while Facebook says it wanted to raise questions about Google's privacy policies, it never intended to smear the company.

A photo of Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg faces questions about his company's operations.
Photo © Getty Images
The rivalry between Facebook and Google is nothing new. But it may seem odd that a social media company and a search engine would clash.

Google has been trying to launch its own social network. Facebook had apparently wanted to raise concerns about the privacy of Google's Social Circle tool, which uses Gmail accounts as part of its social network platform.

Facebook is facing another issue. Two Congressmen are asking CEO Mark Zuckerberg, one of the 11 media people to watch in 2011, to explain his own company's privacy policies. There are questions about whether third parties can get access to users' personal data.

These issues show that new media outlets aren't immune to two problems facing traditional media and all companies in general -- corporate rivalry and customer information sharing. Zuckerberg now has to decide whether to speak out publicly about this PR black eye, which will test this young billionaire's skills far beyond the boardroom or computer keyboard.

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Comments

April 26, 2013 at 4:16 pm
(1) Mildred says:

Awesome blog you have here but I was curious if you knew of any message boards that cover the
same topics discussed in this article? I’d really love to be a part of online community where I can get advice from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Appreciate it!

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