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Glenn Halbrooks

Rupert Murdoch Launches The Daily iPad Newspaper

By February 2, 2011

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You can be a witness to the marriage of traditional newspaper journalism and cutting-edge digital technology, at least the way media mogul Rupert Murdoch sees it. His iPad-only newspaper The Daily launches Wednesday, representing a $30 million investment that will test the waters on several business fronts.

A photo of News Corp. chairman Rupert Murdoch
Rupert Murdoch launches The Daily.
Photo © Getty Images
First, being an iPad-only publication cuts the available audience. Add to that the 99-cent price to read the paper, which will undoubtedly feature content that can be found elsewhere for free. Finally, The Daily is said to be designed more like a traditional paper, without the constant updates that computer users expect from any news website.

While some critics say The Daily is sure to meet a quick demise, it's hard to count out Murdoch. Critics also once scoffed at his upstart Fox network and continue to turn up their noses at The New York Post.

Murdoch's ability to find opportunity where others cannot see it makes him one of the 11 media people to watch in 2011. For The Daily, he has the help of additional heavyweights.

That includes Apple CEO Steve Jobs, whose track record of technological success is unmatched, and former AOL executive John McKinley. He's joined Murdoch's News Corp. as chief technology officer.

Is there a chance The Daily could be a colossal flop? Sure. If it were easy, somebody would've beaten Murdoch to launch. But people in the newspaper industry will be watching closely to see if Murdoch has found the path to earning revenue through new media, which so far has eluded most traditional media outlets.

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