Rupert Murdoch launches The Daily.
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While some critics say The Daily is sure to meet a quick demise, it's hard to count out Murdoch. Critics also once scoffed at his upstart Fox network and continue to turn up their noses at The New York Post.
Murdoch's ability to find opportunity where others cannot see it makes him one of the 11 media people to watch in 2011. For The Daily, he has the help of additional heavyweights.
That includes Apple CEO Steve Jobs, whose track record of technological success is unmatched, and former AOL executive John McKinley. He's joined Murdoch's News Corp. as chief technology officer.
Is there a chance The Daily could be a colossal flop? Sure. If it were easy, somebody would've beaten Murdoch to launch. But people in the newspaper industry will be watching closely to see if Murdoch has found the path to earning revenue through new media, which so far has eluded most traditional media outlets.