Get the most out of social media to build your media brand.
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This month, you can also strengthen your news writing. Learn how to write shorter news stories. You'll be amazed at how you can communicate better when you cut down on all the words.
All reporters need to ensure their reporting is fair. This 10-step checklist will help you decide if your news story is fair to the people you covered and to your audience.
Many news reports are accused of being sensationalized. Know what sensationalism is and isn't, so you'll know whether your reporting exaggerates reality.
Sensationalized, unfair reporting is a common gripe against news media. Handle complaints against your media company so that you don't lose people forever.
Finally, be watching the U.S. Supreme Court in June to see whether justices issue a ruling on the Aereo TV device. The Aereo court case could change TV forever. Whether it's a change for the better depends on who you ask.
On the Blog:
- Is Katie Couric Heading Back to the Today Show?
- How Tiny Aereo Threatens Big TV Broadcasters
- How to Respond to Complaints Against Your Media Company
- Help Make Your Video Go Viral
- Write Shorter News Stories
- Make Sure Your Reporting Is Fair
Taking time to make sure your reporting is fair will pay off for your media career.
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Upholding the standards of fairness sounds like a throwback to your college journalism class. But it can give you the integrity you need to establish credibility with your audience. That trustworthiness can pay off for your media career.
Do you have the skills to write short news stories that still have all the important information?
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You probably didn't learn that skill in college, yet its necessary in TV newsrooms and at newspapers, which don't have limitless real estate for you to write a rambling news report. It may sound strange to people outside media, but it takes talent to develop the ability to leave out information from a news story.
While you can't guarantee a video will go viral, there are steps you can take to generate buzz.
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But that doesn't mean you can't nudge it into the public eye with the most exposure possible. That includes posting it in several places, using social media to start a buzz and getting your friends to chat about it.
Of course, you have to start with video that's designed to go viral. Last night's city council meeting won't do it. Make sure your video is unexpected, creative, funny or dramatic.
Then, think about why someone would want to share it with someone else. Even if your video has limited appeal -- like only people in your city will understand it -- getting people talking will pay off for your media brand.
The time you spend trying to solve a customer complaint will pay off in increased loyalty toward your media company.
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The key is to defend yourself without appearing defensive. Thank them for calling, promise you'll investigate their complaint and tell them you'll get back to them. Make sure that you do call them back, even if you don't agree with what they said.
People complain about poor customer service all the time. Even though you work in media, deliver good customer service so that you'll turn this encounter into a positive experience that will actually strengthen customer loyalty rather than ruin it.
Aereo has the potential to change TV viewing forever.
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The reason the broadcast networks don't like Aereo is that it's using copyrighted telecasts to sell $8 to $12 a month subscriptions. They say Aereo is profiting off programming that it doesn't pay for.
In addition, there's no good way to track viewership. So if viewers switch to Aereo to watch shows, they won't show up in the Nielsen ratings. If ratings go down, then the networks' advertising revenue suffers.
Aereo's case is that the over-the-air broadcasts are using the public airwaves. It would say that its antennas are no different than the rabbit ears some viewers have used for generations.
Aereo will never be a complete substitute for cable TV or satellite, because it can only offer broadcast stations. It can't pick up cable channels like ESPN, USA or CNN because they're not transmitted over the air.
The U.S. Supreme Court is expected to decide next month whether Aereo can exist in its current form. That decision will impact not only this company, but other would-be businesses that want to re-think the way we watch TV.
Does Katie Couric still have the appeal to rescue NBC's Today show for a second time?
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Couric has been in this position before. In 1991, she substituted for co-host Deborah Norville while Norville was on maternity leave, and got the permanent job when Norville didn't return. Then, as now, Today was struggling. Couric was able to get the show back on track. She could be key to getting Today past ABC's Good Morning America in the Nielsen ratings.
Couric's media career has already been in transition. Her syndicated talk show, Katie, ends its run next month and she's just getting started as "global news anchor" for Yahoo. Returning to Today would seem like getting back to solid ground, if she's willing to cope with the early morning schedule.
Couric is one of the 10 media people to watch in 2014 for making bold career moves. With Guthrie five months pregnant, it won't be long before we'll know whether Couric's willing to make another one.
Now's the time to figure out how to make your media career pay off for you.
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Being an investigative reporter might be an appealing career, if you know the pros and cons. These are the top 10 reasons why this form of journalism may or may not be right for you. Learn how investigative reporting can help or hurt your brand, the long list of investigative reporting dangers and see the successes and presumed failures of some of the top investigative reporters in the country.
Finally, social media is becoming more important in most newsrooms, and not just as a promotion tool. Discover 5 ways to use social media to create news content and drive people to your media brand.
On the Blog:
- Another Newspaper Makes Massive Cuts
- Should Media Companies Promote a Social Agenda?
- How to Ask Your Media Boss for a Pay Raise
- New Troubling Numbers for Newspapers
- Ladies' Home Journal to Fold Monthly Publications
- Is Investigative Reporting Right for You?
There's more to investigative reporting than eavesdropping on secret conversations.
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If only it were that easy. Check out the 10 must-read tips on investigative reporting. You'll see the dangers of investigative reporting, how it can help or hurt your brand, a review of some of the successes and failures of this form of journalism, plus more information to help you make a decision.
Dedicating yourself to investigative reporting shouldn't come on a whim. You must make a firm commitment and have the support of your media bosses, and hopefully, their attorneys.
Ladies' Home Journal showed the women of 1900 what it was like to play golf in the snow.
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So Ladies' Home Journal will survive in a much reduced form. That's little comfort to the magazine's staff, which was laid off.
While Ladies' Home Journal still had a circulation of more than 3 million, that was only about half the audience it enjoyed in the late 1960s. It's another case of a well-known publication appearing to quietly fade away.
Even if you never read Ladies' Home Journal, it's still sad for anyone in media to see a brand that has been around since 1883 facing troubled times. When it launched, Chester Arthur was president, the modern car hadn't yet been invented and the incandescent light bulb was new. Now one of the world's best-known magazines sets off for an uncertain future.